Oversee daily operations of HAI and implement company strategy. Leads company sales, marketing, competitive research, and pricing initiatives. Serves on company leadership team implementing budgeting, forecasting, and planning, advising on overall company direction.

Designed pricing model, business strategy, and process improvements.

Oversee all aspects of global industry data and market share analytics, including system integration, reporting, data privacy, data integration, and direct contact with industry competitors through various international equipment associations.

Analyze market trends and opportunities using various data sources. Used tools such as Tableau, Business Objects, SQL, and Microsoft Office to spot opportunities for target marketing and add value to strategy development in agricultural, construction, and forestry markets. Designed customer survey process focused on actionable results.

• Promote Automated Crop Reporting technology and communicate with USDA personnel to ensure parity• Create/execute a plan for insurance agents and equipment dealers to work together• Create/execute an ongoing actionable claims satisfaction plan

• Designed a target marketing process called Focus Campaigns, allowing Deere dealers to easily and effectively target customers. This process is the primary marketing tool used today. • Manage research opportunities for John Deere Financial. Use marketing efforts to make customer/dealer research actionable. Utilize market testing tools to better understand customer behavior. • Manage marketing campaigns including Relationship Marketing, Dealer Focus Campaigns, Statement Stuffers, magazine ads, etc. • Created methodology of unit finance market share now used by C&F and Ag markets• Calculate pricing for finance exceptions

Various roles including Marketing, Sales support, etc.Created a custom CRM, pricing calculator to optimize financing for clients, and predictive model to calculate probability of early payout using logistic regression.