Expert consultation on digital media and marketing innovation.

Expert consultation on digital media and marketing innovation.

Digital Media Planning, Buying, and Innovation- Lead team responsible for all digital media planning and buying, including paid social, paid search, programmatic, custom content and digital sponsorships.- Develop, test, and implement innovative digital solutions to meet client objectives within a rapidly evolving digital media ecosystem.

Strategic Account Sales and ManagementEmpowering Discovery Ad Sales with insights to drive revenue and data to prove the value of partnering with Discovery- Work with the Creative Services and Product teams to research and develop the next generation of digital ad products- Responsible for maintaining and growing strategic partnerships across digital, social, video, OTT, audience-based buying, branded content, VR, and AR - Owner of largest digital ad partnerships, accounting for 15% of total digital revenue for 10 straight years

Go-to-Market Strategy- Developed and managed Insight-driven ad product roadmap- Managed team responsible for category-level custom solutions for clients across all platforms- Partnered with linear counterparts to create custom opportunities for brands across all categories

Client Campaign Actionable InsightsBuilt and delivered innovative tools designed to demonstrate value of the Discovery offering to clients and marketplace- Managed team focused on delivering actionable insights for clients through custom reporting, campaign effectiveness, and optimization dashboards- Served as subject matter expert, proficient in translating insights into client-focused solutions- Created proprietary client reporting suite

Strategic Account Management- Managed SEO/SEM monetization efforts through HowStuffWorks.com- Developed and refined one of the earliest models of native advertising in the industry- Lead national team of six Account Managers responsible for execution, delivery, and renewal of all sold partnerships across Discovery’s digital and mobile properties

Web Site Strategy and Operations- Managed consumer facing operations for Web sites from day-to-day operations to long-term planning- Developed and managed complete departmental budget and team of 10 consumer facing digital products- Grew monthly unique visitors from 3M to 30MContent Management:- Lead team of seven responsible for the daily creation and maintenance of all site/app content- Planned and lead consumer and ad sales research- Directed cross-platform response to severe/breaking weatherAd Sales Relationship Management:- Worked with Ad Sales management to define content/advertising relationship- Trained sales force on content strategy, key attributes, and product roadmap to improve sales performance- Worked with Ad Sales to develop custom content packages for strategic clients- Grew revenue from $25M to $125M