• Manage Essential Worship team in strategy & performance while providing guidance, training, assigning work, and developing skills to exceed expectations.• Serve as the main liaison in communicated EW strategy to Sony Music.• Develop strategic campaigns around DSP/streaming opportunities to maximize all potential revenue streams, including exploitation of existing masters, new EW owned/master content and overall awareness of EW brand.• Provide input on song selection for projects and A&R initiatives.• Develop and lead overall music marketing strategy to support owned copyrights in conjunction with direct reports and analyze plan effectiveness.• Oversee Essential Music Publishing budget and monitor spending across the department.• Create new opportunities to expand EW brand to touring, conferences, live events and partnerships.

• Managed relationships with all digital partners including Spotify, Amazon Music, Pandora, YouTube, Apple Music and others to maximize revenue along with artist and brand exposure.• Envisioned, developed, and lead strategic digital campaigns, placements, and opportunities for PLG artists. • Accompanied artists to partner offices like Spotify Studio Sessions, YouTube Spaces, Pandora/Next Big Sound, Facebook Music, Shazam and others to capture content, create connections and facilitate strategic discussion.• Created regular summits to update and educate label staff and artist managers on marketplace activities, changes, analytics and competitor data.

• Created and maintained relationships with key external revenue sources such as Amazon and Spotify to increase market share, revenue and awareness of owned brands and products.• Created and implemented all processes for building, maintaining and marketing all Direct To Consumer e-commerce campaigns across the Capitol CMG Label Group as well as distributed label partners.• Advanced the SOZO Playlists and SOZO Goods brands through unique brand expansion ideas with internal and external events, artist channels, social media outlets and advertising as well as conferences and tours.• Managed department’s M&P budget with continual maintenance along with monthly and annual forecasting.• Managed all owned music repertoire and ensure all Capitol CMG catalog releases were accurately implemented from concept to market, including but not limited to release schedule management, product setup, pricing strategies, budgeting, advertising and A&R administration.• Managed all aspects of the WOW I LOVE MUSIC brand (over 30M albums sold) including A&R administration, creation and execution of comprehensive marketing plan, public relations and social media for all branded album releases.

• Lead creation and execution of marketing plans for new releases by collaborating with internal and external divisions such as artists, artist managers, sales and distribution, creative, press, radio promotions, as well as traditional and digital advertising.• Created and maintained budgets for 30+ ongoing projects by monitoring project funds while continually lowering average annual spends.• Educated artists and key partners on the core genre consumer and specific artist fans by leveraging consumer research insights. • Implemented consumer acquisition programs to build and expand core fan base for artists and proprietary brands.

• Maintained relationships with 23 distributed record labels and promote/pitch their artists accordingly.• Directly responsible for promoting CMG artists and releases into worldwide territories by coordinating promotional tours, marketing plans and international retail promotions.
• Responsible for overseeing the licensing of CMG owned repertoire to worldwide territories or third party licensees.