Todd Wackrow's Location
Auckland, Auckland, New Zealand, New Zealand
Todd Wackrow's Contact Details
Todd Wackrow work email
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About Todd Wackrow
I am an experienced business leader and entrepreneur equipped with a unique mix of leadership skills, strategic vision and a proven ability to execute. I have been deeply involved in a range of high growth businesses, from a true ground zero start-up, through to running a domestic market for Zip (ASX:ZIP), a global scale up doing nearly $6B in Transactions, and am currently Country Manager for Sidekicker - who are reinventing how businesses hire temporary and casual staff.I am deeply passionate about people, and an empathetic leader, but also have broad hands on experience across operational and commercial functions which allows me to deliver exceptional results whilst also building and managing high performing and effective teams.
Todd Wackrow Work Experience Details
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General Manager - New ZealandSidekicker Jul 2022 - PresentMelbourne, Victoria, AuSidekicker is reinventing how businesses hire temporary and casual staff.Companies of all sizes–from ASX-listed multinationals to local SMEs–can now hire temporary and casual staff without the quality tradeoff or high cost of traditional agencies.We've made this possible by building technology that reduces costs, improves staff quality, and gives businesses visibility and control. Backed by SEEK with offices in every major city across Australia and New Zealand, millions of hours are worked through Sidekicker each year for companies like Uber, Woolworths, Spark Arena and Ceva Logistics across 7 categories of work. And we're only just getting started. Learn more at www.sidekicker.com -
Country Manager, New ZealandZip Co Jun 2021 - May 2022Sydney, AuZip (ASX:ZIP) is a leading global financial technology company providing fair and seamless solutions that simplify how people pay. Founded in Australia in 2013 and now with a presence in 14 international markets, Zip's mission is to be the first payment choice, everywhere and every day. As Country Manager my role was to lead the Zip New Zealand business owning all operational, strategic, product and commercial responsibility for the local market. I was responsible for local market business strategic planning and managing the Zip New Zealand Leadership team, as we grew from 32 to 50 staff over my tenure. I took a lead role in managing key local Merchant Partnerships including The Warehouse Group and also sat on ANZ and Global Executive Leadership teams, engaging on NZ, ANZ and Global strategy. -
Director, GrowthZip Co Nov 2019 - Jun 2021Sydney, AuAfter PartPay was acquired by Zip my role continued leading the New Zealand Marketing and Growth team and the consumer side of our Product development. My remit was across our core product, as well as the Zip NZ website, mobile app and all Marketing communications. I created and executed Zip New Zealand’s local marketing and growth strategy, utilising a mix of global Zip brand collateral and strategies and locally designed activity. I also sat on global teams as we expanded the Zip business around the world, involved primarily with Zip UK and Zip South Africa (branded Payflex).
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Head Of Product & GrowthPartpay Feb 2018 - Nov 2019Sydney, New South Wales, AuPartPay was a New Zealand start-up founded to deliver more transparent, simple and user-friendly finance products to deliver benefits to both Customers and New Zealand Merchants. PartPay serviced a range of Partners from New Zealand's biggest retailer The Warehouse Group, down to small independent boutiques, and also established global technology partnerships in the UK, US (via QuadPay) and South Africa (via PayFlex).As an early employee and shareholder my leadership role had a broad remit but working alongside the CTO I was responsible for our overall customer experience and product innovation pipeline to continually deliver enhanced value to customers and merchant partners alike. I also managed the PartPay brand, marketing and growth operations, using a data driven approach to drive customer engagement and revenue growth.The PartPay business was acquired by ASX listed Zip Co (AX:ZIP) in November 2019. -
Senior Ventures Manager - Fonterra VenturesFonterra Oct 2016 - Feb 2018Auckland, ., NzThe Fonterra Ventures team were tasked with creating disruptive business models that accelerate Fonterra’s growth strategy, by tapping into consumer trends and their ever-changing needs and building innovative business models to meet them.My role lead global ventures from ideation through to commercial execution, with a focus on delivering at pace but in a manner suitable to be rapidly scaled to change the game for the Fonterra business. -
General Manager & Digital StrategistUnion / Digital (Now Akqa Auckland) Jun 2014 - Sep 2016My role at Union combined a Senior Leadership role driving the strategic growth and operational management of the business, with hands on digital strategy, project leadership and delivery to utilise my extensive Digital experience to build team capability and deliver Client value.The General Management element of my role included heading up our Senior Leadership Team, and having full P&L responsibility to our Board Of Directors. I was ultimately responsible for delivering on the business's substantial growth targets, whilst also evolving the strategic positioning of our agency and offering. In my time with the business we doubled headcount and grew revenue 30%+ year on year, as well as transformed what it was we did and how we did it. The Digital Strategist part of my role was based around developing and delivering digital strategies, platforms and engagement programs for our top tier Clients including DB Breweries, Fisher & Paykel Appliances, Q Card, The New Zealand International Convention Centre and The Comfort Group. This covered the full spectrum of digital from social media to enterprise-scale web platforms.
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Head Of Client ServiceUnion / Digital (Now Akqa Auckland) Mar 2013 - May 2014As Head of Client Service I managed a team of 7 Account Managers, Producers and Campaign Managers and ensured that we delivered great work across everything we did. My responsibility was to lead the development of Union’s Client Services team as individuals and a whole, and implement consistent and productive Account Management and Project Management practices to deliver high quality and profitable work.I also took overall responsibility for our key clients, leading their digital strategy development and ensuring the highest value of service and delivery. I drove the implementation of large scale digital projects from initial brief through to ongoing support, and worked with our internal teams to improve the way we delivered digital projects. My combination of client and agency side experience was put to good use with a heavy focus on digital marketing communications and insight and data led customer engagement programs.
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Founder & CeoPocketvouchers Jun 2006 - Mar 2013After beginning my career in Brand Management I took my passion for new media marketing, drive to start a business and a couple of ill advised bank loans to found POCKETvouchers, a mobile marketing start-up bases around an innovative mobile voucher platform. Over the next 7 years I enjoyed/ endured a roller coaster ride involving raising close to $1mill Angel Investment, scoping and building from scratch a world-first technology platform, and running successful digital campaigns across New Zealand and Australia for Clients including Heineken, Coca-Cola, adidas, Carlton United Brewers, Schweppes, Rebel Sport, Liquorland and BP. I led contract developers in building a scalable technology platform using agile development techniques such as User Stories, Product/ Sprint backlogs & development sprints and managed the POCKETvouchers’ product development roadmap to continually meet market needs/demand, and unlock revenue new opportunitiesIn the end, the investment and my own personal passion and energy dried up before we could find a sustainable business model but I am now all the more richer for having experienced failure and come though the other side.
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Brand ManagerPernod Ricard New Zealand Feb 2006 - May 2006Paris, Ile-De-France, Fr -
Brand ManagerDb Breweries Dec 2003 - Jan 2006Auckland, NzSupported the Marketing Manager for the DB Export brand, with full involvement across the Marketing Mix but primary responsibilities being the BTL Promotional and Sponsorship budgets of over $1.5mill.
Todd Wackrow Skills
Mobile Marketing
Digital Marketing
Marketing Strategy
Social Media Marketing
Brand Management
Integrated Marketing
Mobile Devices
Strategy
Online Advertising
Analytics
Marketing
Account Management
New Business Development
Digital Strategy
Brand Development
Start Ups
Management
Sponsorship
Social Media
Advertising
Product Development
Trade Marketing
Direct Marketing
Internet Strategy
Event Management
Business Development
Merchandising
Segmentation
Positioning
Sales Presentations
Brand Awareness
Marketing Research
Sem
Market Research
Search Engine Marketing
Marketing Communications
Revenue And Profit Growth
Customer Retention
Leadership
User Experience
Strategic Thinking
Todd Wackrow Education Details
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University Of CanterburyMarketing -
Ashburton College
Frequently Asked Questions about Todd Wackrow
What company does Todd Wackrow work for?
Todd Wackrow works for Sidekicker
What is Todd Wackrow's role at the current company?
Todd Wackrow's current role is General Manager NZ at Sidekicker.
What is Todd Wackrow's email address?
Todd Wackrow's email address is to****@****rra.com
What is Todd Wackrow's direct phone number?
Todd Wackrow's direct phone number is +614190*****
What schools did Todd Wackrow attend?
Todd Wackrow attended University Of Canterbury, Ashburton College.
What are some of Todd Wackrow's interests?
Todd Wackrow has interest in Mobile Marketing, Location Based Services, Social Media, New Technologies, Digital Marketing.
What skills is Todd Wackrow known for?
Todd Wackrow has skills like Mobile Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing, Brand Management, Integrated Marketing, Mobile Devices, Strategy, Online Advertising, Analytics, Marketing, Account Management.
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