• Provide market focus and direction by analyzing industry trends, identifying opportunities, and writing sales-driven marketing plans that capitalize on the data.• Promote brand and product awareness by creating traditional and digital marketing collateral, including web content, product literature, datasheets, technical articles, and blog posts. • Elevate search engine positioning and customer interest by writing web content and technical articles with targeted keywords and metadata designed to enhance search engine optimization (SEO). Secured first, second and third positions, as well as first page placement on various competitive keyword search terms. • Currently working with a contracted vendor to update the website implementation and content, focusing on functionality, organization, adherence to good SEO practices, and online content.

• Helped promote products and services for SBC (now AT&T) by writing customer-facing product and corporate marketing content for their newly developed online sales proposal tool.• Streamlined development by efficiently coordinating the input of product managers, developers, product specialists, and legal personnel.

• Increased brand awareness within the industry by creating robust, professional websites and digital content that showcased products and thought leadership and technical expertise.• Further reinforced the brand by spearheading an effort to unify online collateral and content with traditional print and multimedia presentations developed within associated departments.• Assisted external marketing personnel by creating dynamic, automated product multimedia presentations for display in the corporate booth during key trade shows, focusing on physicians and physicists as the primary target demographic..

Client organizations: EDS, Ralston Purina Co., Edward Jones, bioMérieux Vitek, Technology Applications, Inc.• Reduced customer support costs and personnel workload by designing and writing concise, user-oriented technical documentation and online learning systems.• Minimized employee learning curve by planning, designing, and developing a web-based online training program for regional rollout of laptop computers outfitted with new operating systems and applications.• Decreased development time and expense by conducting formal usability lab testing of online training materials to perfect the final product.