Tod O'Brien Email & Phone Number

Town & Country, MO, US

Teaching Tech High School Juniors and Seniors how to master Adobe Premiere Pro to ultimately earn their Adobe Certified Professional Certification.Year 1 = 9 ACPs in Premiere Pro.

Consulted organizations who had adopted Hubspot and found that it was a professional grade tool that required some degree of attention to get it tuned to the needs of their business.

St. Louis, Missouri, US

-Contracted to work on a team to analyze, propose, implement, and document a UI/UX branding refresh and enhanced internal training materials for the Wells Fargo Advisors InfoMax intranet site. -Drafted all creative UI concepts of digital design in Adobe Xd and Adobe Comp.-Charged with analyzing and evaluating all SDL Tridion CMS components to the schema.

Consulting on HubSpot implementations for organizations who are not utilizing the platform to its fullest potential.Advised and consulted clients on marketing communications strategy and implementation; including brand messaging, strategy, creative design, user experience, e-mail, video, and content marketing. Monitored and measured all digital initiative.

Grand Rapids, Michigan, US

-Managed, directed, and designed digital, print, and video based B2B campaigns for a multi-divisional $300 million global manufacturing and sales organization in 9 countries.-Managed the implementation and launch of the HubSpot Enterprise Marketing Hub after conducting due diligence comparing it against Sitecore, Marketo, and Salesforce.-Developed site.

St. Louis, MO, US

-Planned, created, and taught an accredited graduate level course in New Media for digital marketing communications majors.-Course covered web technology, typography, site structure, responsive design fundamentals, and user experience.-Utilized Adobe Photoshop, Muse, and Business Catalyst technologies for a hands-on experience.

St. Louis, MO, US

Responsible for client brand compliant UX design of web sites, email, video, print, and mobile application design.

• The first re-design of the corporate marketing web presence UX resulted in a 400% increase in site visitor traffic.
• Directly involved in the building of a small struggling start-up from the early stages to a $20+ million operation with sales, marketing, and support personnel in two states.
• Managed web-based analytics with Webtrends and digital marketing automation efforts via Silverpop [Now IBM Watson Marketing Automation].
• Represented marketing while working closely development to ensure that ensure that IT architecture would suit current marketing needs and future foreseeable expansion requirements.
• Defined, documented, and enforced all corporate branding standards.
• Directed all creative digital, print, and video projects to ensure that they all met current corporate branding standards and delivered defined marketing messages.

Managed the improvement of the usability and aesthetics of external customer-facing online applications into more user friendly and marketable web based marketing tools. Implemented all meta data and related content to further a burgeoning SEO digital marketing industry. HTML, SQL, Adobe Creative Suite.

Dublin 2, IE

Designed a web based internal training application user interface for Manpower International.Designed a web-based user interface for an internal Accenture time and billing application for consultants.HTML, SQL, ASP, Adobe Creative Suite.

Master Of Arts (M.A.), Advertising & Marketing Communications

Bba, Business Administration

Associate, Science | Aviation Administration