Teaching Tech High School Juniors and Seniors how to master Adobe Premiere Pro to ultimately earn their Adobe Certified Professional Certification.Year 1 = 9 ACPs in Premiere Pro.

Consulted organizations who had adopted Hubspot and found that it was a professional grade tool that required some degree of attention to get it tuned to the needs of their business.

-Contracted to work on a team to analyze, propose, implement, and document a UI/UX branding refresh and enhanced internal training materials for the Wells Fargo Advisors InfoMax intranet site. -Drafted all creative UI concepts of digital design in Adobe Xd and Adobe Comp.-Charged with analyzing and evaluating all SDL Tridion CMS components to the schema level to determine the viability of all current site components in order to simplify maintenance, identify inefficiencies, ease publisher burden, and to best assure that published content is consistently branded, true to UX standards, and legally compliant.-InfoMax is a 55,000+ page site built and maintained on the SDL Tridion enterprise content management system, and is contributed to by 260 publishers through out the WFA enterprise.-WFA abruptly de-funded the project for the entire team upon the panic of 2020.

Consulting on HubSpot implementations for organizations who are not utilizing the platform to its fullest potential.Advised and consulted clients on marketing communications strategy and implementation; including brand messaging, strategy, creative design, user experience, e-mail, video, and content marketing. Monitored and measured all digital initiative performance and budgets via Google Analytics & Tag Manager, Adobe Business Catalyst CMS/CRM, Hubspot CRM, e-mail campaign analytics, and SMS-based marketing analytics.Managed SEO and SEM utilizing Google adWords [search and display] quality score, Google keyWord planner, online meta data, Google Analytics, relevant site content, and common sense design practices.Consult on digital marketing strategy, SEO/SEM/PPC, and UI/UX strategies.Conducted all aspects of delivering client Integrated Marketing Communications products from concept to completion; including planning, branding strategy, design, development (HTML/CSS), deployment, and client support.Managed & maintained site content, email marketing campaigns, web site and e-mail analytics, version control, site-wide templates, and digital assets with Adobe Business Catalyst integrated Digital Content Management System [CMS] and CRM System. Produced deliverables with Adobe Creative Cloud: Photoshop, Illustrator, Dreamweaver, Premiere, After Effects, InDesign, & MUSE. Organized, developed, planned, and executed Integrated Marketing Communication campaigns encompassing web presence, print, PPC campaigns, associated landing pages, A/B multivariate testing, wire framing, content marketing, responsive e-mail, video, and social media marketing within defined timelines and budgets.Extensive design consultation, production, and delivery of web, print, and video based products based on individual brand standards, requirements, and budgets.

-Managed, directed, and designed digital, print, and video based B2B campaigns for a multi-divisional $300 million global manufacturing and sales organization in 9 countries.-Managed the implementation and launch of the HubSpot Enterprise Marketing Hub after conducting due diligence comparing it against Sitecore, Marketo, and Salesforce.-Developed site journey map, UX design, landing pages, visitor personas, content marketing clusters, and associated workflows.-HubSpot Enterprise Marketing Hub, Email Marketing, and Inbound Marketing Certified.-Managed the existing legacy web site operations and maintenance via web-based CMS and template-driven platforms on WIX and WordPress. -- Note: Legacy site is still active.-Concepted, storyboarded, and manged the production of a series of idX animated marketing videos in 3 languages for the US, LatAm, and China markets to succinctly convey what idX can do for global retail brands at scale.-Sales deck design and development.-Managed external agencies for development of domestic and international video marketing products and print services as needed.-Design and message for absolute consistency across all brand touch points including web, print, video, social for all globally serviced markets.-Maintained and evolved the idX global corporate brand standards.-Drafted all creative UX concepts of digital and print creative design in Adobe Xd.-Troubleshot & customized web site, landing page, & email template code for a custom layout experience.-Managed internal global digital communications.Created, designed, and launched the global idX EVOLUTION campaign in digital and print formats: Micro-site, magazine, and email.-Directed and produced the Definitely. Doing. Décor. campaign. A series of video shorts designed to convey the décor discipline of the idX product portfolio. -Adobe CC: Photoshop, Illustrator, Dreamweaver, After Effects, Premiere Pro, Acrobat, inDesign, Dimension, & Xd.

-Planned, created, and taught an accredited graduate level course in New Media for digital marketing communications majors.-Course covered web technology, typography, site structure, responsive design fundamentals, and user experience.-Utilized Adobe Photoshop, Muse, and Business Catalyst technologies for a hands-on experience.

Responsible for client brand compliant UX design of web sites, email, video, print, and mobile application design.

• The first re-design of the corporate marketing web presence UX resulted in a 400% increase in site visitor traffic.• Directly involved in the building of a small struggling start-up from the early stages to a $20+ million operation with sales, marketing, and support personnel in two states.• Managed web-based analytics with Webtrends and digital marketing automation efforts via Silverpop [Now IBM Watson Marketing Automation].• Represented marketing while working closely development to ensure that ensure that IT architecture would suit current marketing needs and future foreseeable expansion requirements. • Defined, documented, and enforced all corporate branding standards.• Directed all creative digital, print, and video projects to ensure that they all met current corporate branding standards and delivered defined marketing messages. • Ensured that all campaign elements fit into a defined Integrated Marketing Communications plan.• Defined, designed, and managed site, email campaign, and banner ad campaign KPIs• Designed, created, and tracked target specific banner ad and e-mail marketing campaigns. • Led Integrated Marketing Commu¬nication initiatives in web, print and video production from concept to completion.• Resulting increased sales revenues funded the startup costs for three related sister companies during my tenure.• Designed corporate web sites, trade-show booth design, and custom email marketing products for use with in-house opt-in lead databases.• Mentored and supervised junior design staff in both the St. Louis and Detroit offices.• Budgeted for Creative Department salaries, career development training, as well as software and hardware upgrades.• Worked with leadership, sales, and fellow marketing unit members to problem solve and adjust online marketing campaigns as needed to further the reach and effectiveness of marketing and lead generation efforts. HTML, CSS, SQL, ASP, Adobe Creative Suite.

Managed the improvement of the usability and aesthetics of external customer-facing online applications into more user friendly and marketable web based marketing tools. Implemented all meta data and related content to further a burgeoning SEO digital marketing industry. HTML, SQL, Adobe Creative Suite.

Designed a web based internal training application user interface for Manpower International.Designed a web-based user interface for an internal Accenture time and billing application for consultants.HTML, SQL, ASP, Adobe Creative Suite.