-Direct comprehensive marketing strategies, aligning market needs with product positioning for pharmaceuticals and food supplements, resulting in increased market share and brand visibility.-Established and executed communication plans to enhance stakeholder engagement, ensuring clear and compelling messaging that fostered trust and credibility.-Led the development of new packaging designs that not only ensured compliance but also contributed to a refreshed brand identity and improved product recognition in the market

-Providing strategic direction for the company in the Precision Health sector, steering business goals and expansion initiatives in Precision Health and Medicine with government sectors, medical schools, and molecular labs.-Directing end-to-end project lifecycles, ensuring on-time delivery, adherence to quality standards, and budget control.-Simultaneously serving as the local representative for emerging Genetic Screening tests based in Malaysia and a pioneering startup specializing in Hospital-at-Home care from Singapore.

-Leading New Business Development to build the value of the property and sustainability for the corporate strengthening in the future. -Develop an inclusive strategic plan and new business strategy that can drive the company’s value by collaborating with the leadership team, board, and executives to flesh out the short- and long-term goals and make sure the company’s output falls in line with those goals.-Responsible for marketing strategy, marketing operations, identifying New Market Opportunities, market research, branding, and business development.-Lead in-house marketing team and operation team including planning, implementing, and overseeing all marketing and online campaigns.-Supervise on company’s operation and execution of business initiatives.-Work closely with fellow executive team members to ensure the implementation of marketing strategies or initiatives company-wide.

- Managed the diverse needs of client base by advising on excellent sale techniques, determining marketing benchmarks, overseeing the complaint resolution process and by delivering on-time production delivery and maintain excellent product quality.- Evaluated the business strategies, products and services of each laboratory’s competitors to ensure that both OEM businesses maintain a competitive edge and name recognition in the marketplace- Developed relationships with external sale agents, corporate customers and potential clients for new business opportunities to develop revenue growth through proven sales and marketing techniques.- Instilled a customer service and success-oriented mentality through performance management, individual and team measurements, and internal reward structures.

LINE VILLAGE Bangkok is World's first LINE character theme park and Thailand's first LINE character goods store.- Set up & lead the operation system & team including store, theme park, marketing and other in-house devisions- Manage partnership & sponsorship - Develop & Deliver all communication campaigns including Grand Opening and Marketing Communication programs- Supervise all creative material production - Manage sale and promotion - Production selection, ordering and shipment - Structure HR structure & plans- Develop & Source local supplier & production for local merchandising items.

-Lead the marketing team both Off-line and Online in strategic development and execution for key media brands including PRESTIGE, HELLO! and LISA.-Drive further development of Digital platform and other tools to generate new growths for the business.-Strategic improvement on the circulation of both physical and online magazines under BURDA International Thailand-Improve CRM system and usage

• Lead business strategic development and brand architecture for clients• Facilitate the assessment & analytical processes to help business owner or leader to understand business issue or opportunity and develop guideline and/or action plan • Lead & supervise the team for the strategic implementation including Organisational Development, Sale & Marketing working structure & programs , Procurement structure to meet the business goal.• Past & current client’s business industries; lifestyle & fashion, entertainment, dry fruit & seafood.

World has evolved as same as consumer, this is a part of Marketing Innovation where we focus more & put the lens of consumer segmentation rather than put brand up first. This role prioritizes on consumer's engagement & relevancy from the point-of-view on content & consumer's lifestyle.

•Growing in female opportunity in beverage industry, this role will focus in driving business agenda in “Female Opportunity” category for DIAGEO with the responsibility from product development to production, brand/marketing strategy, communication through commercialization. •Take leadership in this category for the business by working with cross-functional team both In-market, regional and global team.• Finalist in "Winning in Innovation" from DIAGEO APAC HERO AWARDS 2013 from Innovations Targeting Women.

As per my career journey plan, I would like to be a true business leader by fulfilling my knowledge & some experiences in Strategic Organisation & Talent development beyond my previous experiences in Marketing and New Business Development. So I switched to work as Organisational Development & Talent Manager in Diageo to gain my experiences in this area before going back to Marketing or New Business Development field.

- Take a lead in developing & commercializing the priority innovation opportunities in SEA focusing Thailand business by working cross-functionally with Brand marketing, Supply, Consumer Planning, Sales and Finance Decision support both In-market, regional and global team.- Also responsible for search and spinning Innovation thinking throughout Asia Pacific region to leverage synergies and drive the effectiveness.- Lead, Guide & Facilitate Innovation & Renovation process for Thailand.

- Innovation development for innovation project for Johnnie Walker & Diageo with a strategic communication & commercialization launched in Dec 2007- Developed product liquid/packaging & strategic communication for BenMore 5yr Scotch whisky, an Innovation project for Thai IMC, in March 2005 and launched it into the market with full ATL & BTL support. - Re-launched Spey Royal Scotch Whisky with new package & formula together with ATL & BTL campaign in Nov 2003

Develop the strategic direction and execution of the integrated communication plan including advertising, promotion and special activities to create brand & product equity for clients under responsibility. Client under responsibility: -- Unilever Thai Ltd. – Sunsilk Shampoo and Conditioner, Sunsilk Pro-colour- Star Cruise (Thailand) Ltd.

Developed and implemented efficient communications plan to leverage brand & product awareness for all major clients of the company.Client under responsibility: -- United International Pictures (UIP)- Uni-President (Thailand) – UNIF- Nestle (Thai) Ltd. – Breakfast Cereal - Siam Daikin Sales Co.,Ltd. – Daikin Air Conditioner - Loxley Trading Ltd. – Jok Benja

Develop the strategic communication, effective planning and implementation including advertising, promotion and special activities to build brand & campaign impact for clients. This included new pitching projects for the company.Client under responsibility: -- Motorola (Thailand) Ltd. – Mobile Phone- Bacardi-Martini Asia Pacific Ltd. – Bacardi Breezer, Bacardi Carta Blanka, Bombay Sapphire, Dewar’s Whiskey, Guinness - Johnson & Johnson (Thailand) Ltd. – Modess, Rich Tooth Care- BANKTHAI Public Company Ltd.