Tofe Evans Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Developing and overseeing B2B marketing for the following:Digital Adoption Programs:- Mapped communications and built pages for Esri AU Enterprise clients' resource hub.- Collaborated on a streamlined adoption program, generating $500k+ in opportunity cost.- Developed a six-month marketing strategyGIS Directions Podcast Success:- Crafted communications for season three episodes of a 15-20 minute podcast series.- Achieved 12.6K downloads since April 2023, a 45.3% increase from Sep 2022 to Mar 2023.- Streamlined processes for timely episode releases and collaborated with Digital for extended distribution.Technical Support App Development:- Designed and built web pages and communications for ArcGIS support app across AU, ID, MY, and SG.- Ensured alignment with Tech Support and Creative team for consistency across platforms.Esri Young Scholar Award (EYSA):- 4X the number of registrations by creating short-form marketing videos - creating EOI scripts, filming videos, and content creation. - Redesigned new EOI web pages and communication plans across BGG regions.Case Studies:- Spearheaded the creation of a comprehensive case study showcasing the groundbreaking achievements of multiple businesses innovating within GIS.- Orchestrated a strategic collaboration with the client/s, gathering essential information and formulating an impactful marketing plan with the Digital team.Content Audits:- Executed a website audit for 75% of BGG industry web pages, identifying areas needing updates.- Worked closely with industry specialists to validate and update content for an end-to-end buyer journey.

Brisbane, Queensland, Australia

- Managing multiple podcasts by editing, curating content and overseeing stakeholder management with clients based in Brisbane, Melbourne, Arizona, and New Zealand. - Leveraging podcast episodes into micro-content as social hooks, to increase brand awareness and attention to new listeners by 30%.- Curated micro content includes short-form videos, teasers, carousel posts, catchy image content and written copy.- Setting up podcasting backend and social content distribution for LinkedIn, Instagram, Facebook, YouTube and TikTok.- Creating visual branding kits and podcasting strategy for longevity.- Writing episode show notes and social media copy content.

Brisbane, Queensland, Australia

- Coordinating internal team communications (account management) to increase the success rate of tendering and securing new clients by 23% by creating research and data-focused sales enablement decks.- Creating data-driven content (infographics) to display insights about an organisation or industry for existing clients and LinkedIn following.- Managing communications with new and existing candidates by implementing candidate care enhancing a positive experience.- Involved with hosting internal events such as volume recruitment hires (e.g. lining up to 8 candidates in a 3-4 hour timeslot and managing client communications).- Overseeing webinars on Future of Work and change initiatives.

- In 2018, I wrote a book about my mental health journey coupled as a 'practical resilience' guide. - Showcased the book at SXSW in Austin, Texas followed by a book tour across 7 cities in the U.S., Canada and Australia.- Did keynotes on mental health, resilience, high-performance..- Interviewing thought leaders and subject matter experts in their respective topics to bring value to our LinkedIn and Instagram following.- Podcasted along the way - interviewing, building a community, social media marketing, and content marketing.

Providing articles on a freelance basis on mental health and adventure. From my experience from both fields, this becomes valuable to those striving to be best versions of themselves.

Advanced Diploma, Mechanical Engineering

High School