• Importer and distributor for Petmate, GF Pet and Max & Molly pet brands.

• Head of sales and marketing for retail, marketplace and D2C channels.• Successfully led the transition from distributor to direct sales and recruited a sales and marketing team in order to triple net distribution and double the net sales within the first year.• Strategize and implement new online & offline route to market, pricing, promotion and account management models to drive efficiency and profitability.• Successfully negotiated and executed JBPs with all KA’s and became the leading retail channel brand in Turkey

• Head of sales, reporting to the General Manager. Managed an annual net revenue of 70mio USD with a team of 130 with 8 direct reports and 450 distributors throughout Turkey.• Implemented a sustainable and profitable growth, pricing and promotion strategy in order to increase gross profit by 24%, negotiated contracts to increase key account profitability by 40% and bottom-line figures by 20%.• Restructured sales team KPIs, RTM and distributor organization to improve traditional trade market penetration by 25%, and double the sales force efficiency.

• Traditional Trade Area Sales Manager, responsible for European region, over 10.000 multi-channel POS, generating an annual net revenue of 80mio USD. • Manage 6 distributors and a team of 4 Distributor Executives, 11 Sales Developers and 65 Presellers.• Provide strategic perspective to the distributors in change management, institutionalization and sustainability, enabling them to become stronger business partners.• Manage trade marketing, promotion and expense budgets effectively throughout the year.

• Modern Channel Area Sales Manager responsible for small & medium size supermarket chains. • Manage a team of 4 Sales Developers, 21 Presellers and 2 Account Collectors. • Collaborate with SMBs to become a strategic partner by improving their operational efficiency and commercial capability.

• Key Account Executive for Local Supermarket Chains, generating an 8mio USD net revenue. • Develop a mutually beneficial and profitable partnership with customers and provide a seamless service by coordinating field execution teams and cross-functions.• Negotiate yearly contracts and manage all sales and promotional activities with full P&L responsibility

• Business Development Manager for EcoLogic and Dish Jeans organic menswear.• Establish strategic partnerships with accounts such as Wal-Mart, Nike and Macy's in their organic private label collection launching projects.• Manage and coordinate a team of designers and overseas sourcing and production offices.