Fluide Finance offers a secure, cloud-based payroll solution with features like Payroll Funding and Earned Wage Access, empowering businesses and employees financially in Francophone Africa where outdated payroll systems often hinder businesses.

As a Marketing and Communication Consultant at the Healthy Lifestyle Foundation, I play a crucial role in developing and implementing marketing and communication strategies to promote the foundation's mission of promoting healthy lifestyles. My responsibilities include:Marketing Strategy: I am responsible for creating a comprehensive marketing strategy for the Healthy Lifestyle Foundation. Branding and Positioning: I work closely with the foundation's leadership to establish a strong brand identity and position the Healthy Lifestyle Foundation as a trusted authority in the field of healthy living. Content Creation: I create engaging and informative content to educate and inspire the foundation's target audience. Digital Marketing: I utilize various digital marketing channels and tools to reach a wider audience and engage with them effectively. Social Media Management: I oversee the foundation's social media presence and develop strategies to engage with the target audience on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Public Relations and Media Relations: I handle public relations activities for the foundation, including managing media relations and building relationships with journalists and influencers in the health and wellness industry. Stakeholder Engagement: I work to engage and communicate with various stakeholders, including donors, partners, volunteers, and the general public. Analytics and Reporting: I monitor and analyze marketing and communication metrics to evaluate the effectiveness of campaigns and initiatives. Through my role as a Marketing and Communication Consultant, I contribute to the Healthy Lifestyle Foundation's mission by effectively promoting healthy lifestyles, raising awareness about the foundation's programs, and engaging stakeholders in supporting and adopting healthier habits.

As a Public Relations and Investment Communication Consultant at Mountain Angel Network, I played a pivotal role in shaping the public image of the organization and facilitating effective communication between the network and potential investors.Public Relations Strategy: I was responsible for developing and executing a comprehensive public relations strategy for Mountain Angel Network. Branding and Positioning: I worked closely with the leadership team to establish a strong brand identity and position Mountain Angel Network as a trusted and prominent player in the angel investment space.Investor Relations: I played a crucial role in managing and nurturing relationships with current and potential investors. Investment Communication: I was responsible for crafting compelling investment communication materials, such as pitch decks and investment prospectuses, to attract potential investors to the network. These materials highlighted the unique value proposition of Mountain Angel Network and showcased the potential of technology-enabled products in the network's investment portfolio.Networking and Partnerships: I actively engaged with industry influencers, entrepreneurs, and other stakeholders to expand the network's reach and establish strategic partnerships. By fostering connections and collaborations, I helped create a supportive ecosystem that provided additional resources and support to the entrepreneurs backed by the Mountain Angel Network.Thought Leadership: I positioned Mountain Angel Network as a thought leader in the angel investment and technology sectors. Overall, I was instrumental in creating a positive public perception of the network, attracting potential investors, and fostering a supportive environment for entrepreneurs to transform their ideas into successful businesses.

As a Freelance Communications Consultant at Iknite Studio, my role involved supporting startups in adopting design thinking best practices for their products and assisting in shaping their brand identities. Here are the key aspects of my role:Communication Strategy: I developed and implemented communication strategies for startups, aligning them with design thinking principles. This involved identifying target audiences, crafting key messages, and determining the most effective communication channels to reach and engage with the community.Brand Development: I played a crucial role in shaping the brand identities of startups. By leveraging design thinking methodologies, I helped define their brand vision, values, and positioning. This included crafting brand stories, creating visual identities, and ensuring consistency across various touchpoints.Messaging and Content Creation: I was responsible for creating compelling and engaging content that effectively communicated the startups' value propositions and resonated with their target audience. This included writing copy for websites, social media, marketing materials, and other communication channels.Community Engagement: I contributed to building a strong community around the startups' brands.By leveraging your expertise as a Communications Consultant, I helped startups at Iknite Studio embrace design thinking principles, shape their brand identities, and communicate effectively with their target audience. My contributions played a vital role in driving their business growth and improving the lives of the community they served.

In this role, I leveraged my expertise in marketing, brand management, digital strategy, and ecosystem engagement to drive Bohikor's overall business growth and market expansion while focusing on the following key areas:Growth Strategy Development:Analyzing Bohikor's target market, competitive landscape, and growth opportunities.Developing and implementing strategic marketing and growth initiatives to expand Bohikor's customer base and increase user adoption of their on-demand pay solution.Brand Positioning & Messaging:Crafting a compelling brand identity, value proposition, and messaging framework to effectively communicate Bohikor's unique offering to potential customers (businesses looking to improve employee financial well-being and retention).Ensuring consistent brand messaging across all marketing touchpoints, from the website to sales collateral and advertising campaigns.Digital Marketing & Lead Generation:Spearheading the creation and execution of a robust digital marketing strategy, including search engine optimization, content marketing, social media campaigns, and paid advertising.Implementing lead generation tactics to attract and nurture prospective customers, converting them into paying clients for Bohikor's on-demand pay solution.Marketing Automation & Analytics:Leveraging marketing automation tools and techniques to streamline and scale Bohikor's lead nurturing and customer acquisition processes.Tracking and analyzing key performance metrics to measure the effectiveness of marketing initiatives and inform data-driven decision-making.Partnerships & Ecosystem Engagement:Identifying and cultivating strategic partnerships with relevant industry players, HR/payroll providers, or other complementary businesses to expand Bohikor's reach and distribution channels.Engaging with the broader fintech/HR technology ecosystem to position Bohikor as a thought leader and trusted provider of on-demand pay solutions.

As the Executive Director of Marketing Communications at Mountain Hub, I played a crucial role in driving the organization's visibility, brand positioning, and stakeholder engagement efforts. I was responsible for: Brand & Marketing Strategy:Developing and executing an integrated marketing communications plan to raise awareness of Mountain Hub's mission, programs, and impact within the Pan-African tech ecosystem.Crafting a cohesive brand identity and positioning to differentiate Mountain Hub from competitors and attract top African entrepreneurs, investors, and ecosystem partners.Digital Presence Management:Overseeing Mountain Hub's website, social media channels, and other digital platforms to engage the target audience, showcase success stories, and promote the hub's initiatives.Leveraging digital marketing tactics like content creation, search engine optimization, and social media marketing to drive online visibility and lead generation.Stakeholder Engagement:Fostering strong relationships with key stakeholders, including entrepreneurs, investors, government agencies, media outlets, and community partners.Organizing and managing impactful events, conferences, and community programs to position Mountain Hub as a hub of innovation, collaboration, and entrepreneurial support.Public Relations & Media Relations:Serving as the primary spokesperson and liaison between Mountain Hub and the media, cultivating a positive public image and thought leadership positioning.Securing media coverage, speaking opportunities, and strategic partnerships to amplify Mountain Hub's brand and impact stories.In this multi-faceted role, I was instrumental in driving the overall marketing, communications, and stakeholder engagement strategy to support Mountain Hub's mission of rallying entrepreneurs, resources, and opportunities across the Pan-African tech landscape.

As a Digital Marketing Consultant at Mountain Credit Union, I played a crucial role in driving the organization's digital marketing efforts and supporting its collective growth initiatives. My responsibilities included:Digital Marketing Strategy: I was responsible for developing and executing a comprehensive digital marketing strategy for Mountain Credit Union. This involved analyzing market trends, identifying target audiences, and determining the most effective digital channels and tactics to reach and engage with existing and potential members.Branding and Positioning: I worked closely with the leadership team to establish a strong brand identity for Mountain Credit Union. Online Advertising and Campaigns: I planned and executed online advertising campaigns to promote Mountain Credit Union's products and services. Social Media Management: I oversaw the credit union's social media presence, developing content strategies and managing social media accounts. Website Optimization: I focused on optimizing the credit union's website to improve user experience and drive conversions. This involved conducting website audits, implementing search engine optimization (SEO) strategies, and optimizing landing pages to enhance online visibility and increase membership acquisition.Analytics and Reporting: I monitored and analyzed digital marketing metrics and key performance indicators to assess the effectiveness of campaigns and initiatives. I provided regular reports and insights to the leadership team, enabling data-driven decision-making and continuous improvement of digital marketing efforts.Member Engagement and Retention: I implemented strategies to enhance member engagement and retention through digital channels. Overall, I focused on leveraging digital channels to promote the credit union's brand, acquire new members, and enhance member engagement.

As a Marketing and Communications Consultant at Kamerlingua, I played a pivotal role in developing and executing marketing and communication strategies to promote the translation agency's services specializing in African and Cameroonian local languages. My role involved:Marketing Strategy: I was responsible for creating a comprehensive marketing strategy for Kamerlingua. This included identifying target markets, conducting market research, and developing marketing campaigns and initiatives to raise awareness about the agency's translation services in African and Cameroonian languages.Branding and Positioning: I worked closely with the agency's leadership to establish a strong brand identity and position Kamerlingua as a trusted provider of translation services in local African languages. Content Creation: I created compelling and informative content to engage potential clients and highlight the importance of African and Cameroonian languages. Digital Marketing: I utilized various digital marketing channels and tools to reach a wider audience. Client Engagement: I focused on building strong relationships with clients by understanding their language needs and promoting the benefits of using professional translation services. Public Relations and Media Relations: I handled public relations activities for the agency, including managing media relations and building relationships with journalists and influencers in the language and cultural sectors. Analytics and Reporting: I monitored and analyzed marketing and communication metrics to evaluate the effectiveness of campaigns and initiatives. Through my role I contributed to Kamerlingua's mission of increasing the demand and providing professional translation services in African and Cameroonian languages.

As a Digital Marketing and Social Media Strategy Consultant at Afta Wallet, I played a crucial role in developing and executing digital marketing strategies and social media campaigns to promote the fintech company's services and drive customer acquisition. My role included:Digital Marketing Strategy: I was responsible for developing a comprehensive digital marketing strategy for Afta Wallet.Social Media Management: I oversaw the company's social media presence, managing and optimizing social media accounts to effectively communicate Afta Wallet's value proposition. Paid Advertising Campaigns: I planned and executed paid advertising campaigns to increase brand awareness and attract potential customers.Content Creation: I was responsible for creating compelling and informative content for various digital channels. Customer Acquisition and Conversion: I implemented strategies to acquire new customers and drive conversions. This included optimizing landing pages, creating lead generation campaigns, and implementing email marketing tactics to nurture leads and encourage them to sign up for Afta Wallet's services.Influencer Partnerships: I identified and collaborated with relevant influencers and industry experts to amplify Afta Wallet's brand reach and credibility. Analytics and Reporting: I monitored and analyzed digital marketing metrics and key performance indicators to evaluate the effectiveness of campaigns and initiatives. I provided regular reports to the company's leadership, offering insights and recommendations for optimizing digital marketing strategies and improving customer acquisition efforts.Through his role, I helped position Afta Wallet as a leading fintech company in Africa, enabling seamless cross-border money transfers and empowering customers to keep the value of their money in any local currency.

As a Communications Specialist at SummitTech Ltd, I played a crucial role in developing and implementing effective communication strategies to promote the company's products, services, and brand. Here are the key aspects of my role:Communication Strategy: I was responsible for creating a comprehensive communication strategy that aligned with SummitTech's goals and objectives. Branding and Positioning: I worked closely with the company's leadership to establish and maintain a strong brand identity for SummitTech. Content Creation: I created compelling and informative content to effectively communicate SummitTech's offerings and expertise. Digital Marketing: I utilized various digital marketing channels and tools to reach a wider audience and enhance the company's online presence. Public Relations: I handled public relations activities for SummitTech, including building relationships with media outlets, journalists, and industry influencers. Internal Communications: I facilitated effective internal communication within SummitTech. This included developing and implementing internal communication strategies, creating newsletters or email updates, and coordinating company-wide communication initiatives to ensure employees were informed and engaged.Stakeholder Engagement: I focused on engaging and communicating with various stakeholders, including customers, partners, and industry professionals. Analytics and Reporting: I monitored and analyzed communication metrics to evaluate the effectiveness of strategies and campaigns.Through my role as a Communications Specialist, I contributed to SummitTech's success by developing and executing communication strategies that effectively positioned the company, engaged stakeholders, and enhanced the company's brand reputation.

As a News Anchor and Radio Host at Eden FM Radio Limited, I played a significant role in delivering news, hosting radio shows, and engaging with the audience. My role involved:News Anchoring: I served as a News Anchor, presenting news bulletins and providing updates on current events, local news, national news, and international news. Radio Hosting: I hosted radio shows on Eden FM Radio, entertaining and engaging the audience through music, discussions, interviews, and other interactive segments. Interviewing: Armel conducted interviews with various guests, including local personalities, experts, artists, and community leaders. These interviews provided insights, entertainment, and valuable information to the listeners, allowing them to stay connected with local events, culture, and current affairs.Research and Preparation: I conducted thorough research on topics, news stories, and guests to ensure well-informed discussions and interviews.Engaging with the Audience: I actively engaged with the radio audience by interacting with listeners through phone calls, social media platforms, emails, and other communication channels. This allowed listeners to participate in discussions, share opinions, request songs, and provide feedback, fostering a sense of community and connection.Scriptwriting and Production: I was responsible for writing scripts for news segments, show introductions, and other on-air content. Adherence to Broadcasting Standards: I followed broadcasting standards and regulations, including ethical guidelines, accuracy in reporting, and maintaining a balanced approach while presenting news and discussing topics. This ensured that the content delivered on Eden FM Radio was reliable, trustworthy, and aligned with professional broadcasting practices.Through this role, I contributed to Eden FM Radio Limited by delivering quality news updates, hosting engaging radio shows, and fostering a connection with the audience.

As a Radio Presenter at CRTV (Cameroon Radio Television), I played a significant role in hosting radio programs and delivering engaging content to the audience. Here are the key aspects of my role:Show Hosting: I hosted radio shows on CRTV, entertaining and engaging the audience through music, discussions, interviews, and other interactive segments. Scripting and Preparation: I was responsible for scripting and preparing the content for the radio shows. On-Air Presentation: I presented the radio shows professionally and engagingly. This involved using appropriate tone, voice modulation, and delivery techniques to captivate the audience and convey information effectively. Armel ensured smooth transitions between segments, maintained a lively atmosphere, and adhered to the station's broadcasting standards.Interviewing Guests: I conducted interviews with various guests, including celebrities, experts, and public figures. Audience Interaction: I actively engaged with the radio audience by interacting through phone calls, social media platforms, emails, and other communication channels. News and Current Affairs Updates: As a Radio Presenter, I delivered news updates and current affairs analysis during the radio shows. This involved summarizing and presenting the latest news stories, sharing relevant information, and providing context and analysis to keep the listeners informed about local, national, and international events.Time Management and Production: I managed the timing and pacing of the radio show to ensure a smooth flow and adherence to the program schedule. Promotions and Sponsorships: I supported promotional activities and sponsorships related to the radio shows. Through my role as a Radio Presenter at CRTV, Armel contributed to the station's mission of delivering quality radio programming to the audience.