Taneli Heinonen Email & Phone Number

Finland

Finland

Small and medium-sized enterprises are the versatile and beautiful bulk of the Finnish economy. My role is to generate insights into their world and improve their customer experience.

Helsinki Area, Finland

Delivering fruitful insights for strategic decision-making - together with clients. Projects are carried out in close collaboration, which allows me to understand the challenges people face in their daily work. I like to operate on a practical level, which doesn't need to be as clean and clear-cut as the visual representations of typical development projects. I join internal teams and support clients who are building internal competencies in consumer insights, human-centric innovation or whatever your organization calls the process of framing the business problem as a phenomenon, studying it, and translating the findings back to decision-making. For larger projects, I like to work together with the best possible teams and freelancers. Along the way, I've had a pleasure to work with a variety of clients ranging from the labor union of professional footballers to the most significant tech companies in the world.

Helsinki, Southern Finland, Finland

Together with like-minded professionals, we started an association registered in Finland to spread knowledge and promote the use of human sciences in strategic analysis and decision-making. Over the years, we have managed to grow a relaxed and supportive community for people navigating between the various fields of business, academia, design, strategy, and social sciences. Humans is an activity where crossroads and bridges between these fields become showcased in refreshing ways.https://humansinstrategy.com/

Finland

Teaching two Master's level courses in Service Innovation and Design:Deep Customer Insights through Ethnographic ResearchAn introductory course in applying human insights to service design challenges. We have a real client case and I guide teams in translating business problems into research challenges for ethnographic inquiry, and findings of ethnographic research into actionable consumer insights. Methods of Service DesignProject course on the basics of service design. The objective of the course is to provide students with a set of concrete tools they can critically assess and fruitfully apply in their work. I've also been a visiting lecturer on multiple undergraduate courses and Laurea ES.

Finland

Design for Government I teach and mentor multidisciplinary teams of Master's students on a project-based studio course. Each team receives a brief from one of the ministries of the Finnish government. During the course, we apply different methods of design thinking and doing in order to translate the original brief into a more defined understanding, and in the end to a strategically relevant proposal presented to a large audience of civil servants. In the first years of the course, there were practically no designer positions in public institutions. After five years of DfG, we see a great number of our alumni working for municipal and state institutions across the world.

Sharing some of my thoughts on applying human sciences in business and design bi-monthly in Kauppalehti Fakta.

Helsinki, Finland

Diagonal (currently known as Hellon) is a service design agency. I was responsible for delivering insights for the service design projects and helped turn them into tangible solutions in the form of interesting service concepts. I framed research plans, ran field research activities, recruited freelance researchers in different countries, conducted analysis and translate findings into insights and design drivers. Often I also played a major role in the ideation and concept building stages of the projects I was involved in. In addition to traditional client projects, I also gave lectures and ran workshops on the consumer-driven approach to business development and service design.

Gemic is strategic innovation consultancy applying tools of social sciences to difficult business problems. As a consultant, I designed, organized and ran many ethnographic research projects around the world. In a small fast-growing consultancy I had a chance to work directly with the founders, and to take a lot of responsibility in project management, recruiting of interns and negotiations with clients.Over the years I learned to operate in a changing environment, where everyone's thinking is challenged, slide-decks are crafted into engaging stories, every detail matters and people truly care about each other.

Helsinki

I taught and coached people applying to become university students of Sociology for their entrance exams. As a marketing assistant I held a lot of lectures for high school students around the country on possible future study paths and the coaching that is offered for the entrance exams. I also benchmarked the competitors, promoted at conventions and helped out with everything needed.

Helsinki, Uusimaa, Finland

Operating one of the last classic wooden rollercoasters requiring a brakeman to ride along in the train.

M.A., Applied Cultural Analysis

"Master's programme in Applied Cultural Analysis (MACA) is a hands-on programme that will teach you how to conduct cultural analysis.

B. Sc., Sociology

Majored in sociology. Minors: future studies and moral philosophy.