• Co-founded the company and set the overall design language and company direction together with the Principal Designer• Responsible for developing the creative direction of new projects, which includes creating design briefs for the team• Developed the company’s branding, which includes the creation of its website, brand collaterals, and project photography• Led sales and business development, which includes representing the company in client pitches and partner negotiations

• Established RICE Media’s production arm, which includes developing its style and content approach across its various channels, leading to the formulation of Thailand’s go-to-market strategy and training the local team• Led campaigns and stakeholder management for the brand’s commercial projects, which includes acting as Executive Producer and/or Director for clients such as Citibank, Singtel, and STB• Directed the brand’s social media strategy and execution, which includes conducting… Show more • Established RICE Media’s production arm, which includes developing its style and content approach across its various channels, leading to the formulation of Thailand’s go-to-market strategy and training the local team• Led campaigns and stakeholder management for the brand’s commercial projects, which includes acting as Executive Producer and/or Director for clients such as Citibank, Singtel, and STB• Directed the brand’s social media strategy and execution, which includes conducting social media audits that led to average engagements increasing 140% for Instagram, and the total organic reach increasing 90% for Facebook• Relocated to Thailand in May 2022 to lead country operations and serve as regional liaison with overseas partners Show less