• Manage and train the rest of the team• Lead the local marketing & branding strategy and be the bridge between local and HQ marketing team. • Deploy successful online and offline marketing campaigns from ideation to execution• Manage the marketing budget and ensure the proper ROMI (Return on Marketing Investment)• Monitor and evaluate the performance of marketing campaigns through data analysis and user/customer feedback, and prepare regular reports for commercial and marketing management• Experiment with a variety of organic and paid acquisition channels like content creation, PPC campaigns, event management, social media, lead generation campaigns, etc.• Develop effective marketing and branding plan and ultimately expand our digital footprint and brand awareness, align with corporate, in Turkey• Leverage the local agency to achieve company’s target.• Be able to turn creative ideas into effective advertising projects

- Responsible for marketing activities of 6 group companies in 4 countries (Turkey, China, Vietnam, Cambodia) - Reporting to CEO and management board - Managing monthly/yearly marketing budgets of companies - Developing marketing strategies for companies - Creating and sustaining brand management & corporate Identity - Coordinating SEO, SEM & Social Media activities - Making partnership deals for marketing activities - Coordinating offline marketing activities

- Managing multiple projects like websites, mobile applications and interactive ad campaigns concurrently through the software development life cycle from initial conception through launch - Collaborating with business owners and operational teams to identify requirements and keep them updated- Deciding concepts and content according to Corporate Identity - Avoiding issues and delays by continuous process monitoring- Ensuring projects are implemented according to requirements and launched on a timely basis - Maintaining quality and consistency of all project features - Coordinating investigative efforts for data mining, business analysis by using metric tools like Google Analytics, Web Trends etc. - Participating in efforts to continuously improve the software development process- Managing budgets of projects and marketing activities

- Garantimortgage.com web site management and development- Garanti Mortgage intranet management and development- Executing paid search(Google Adwords and Facebook Ads)- Reporting site metrics using Analytics- Online user experience activities- Online Mortgage Follow-up project manager- Managing relations with third-party creative and digital agencies- Preparing landing pages for periodical campaigns- Preparing banners and contents- Planning digital media strategies for periodical campaigns- Managing budgets of projects and marketing activities - Researching the need for new product and business models in digital world- Developing social media strategies- Deciding price in comparison sites to work with & organizing system integrations with IT team & analyzing leads and total mortgage loan amount- Working to enhance the existing modules by evaluating online trends and suggesting new product developments or changes

- Garantimortgage.com web site management and development- Garanti Mortgage intranet management and development- Executing paid search(Google Adwords and Facebook Ads)- Reporting site metrics using Analytics- Online user experience activities- Online Mortgage Follow-up project manager- Managing relations with third-party creative and digital agencies- Preparing landing pages for periodical campaigns- Preparing banners and contents- Planning digital media strategies for periodical campaigns- Managing budgets of projects and marketing activities - Researching the need for new product and business models in digital world- Developing social media strategies- Deciding price in comparison sites to work with & organizing system integrations with IT team & analyzing leads and total mortgage loan amount- Working to enhance the existing modules by evaluating online trends and suggesting new product developments or changes

- Executing paid search(Google Adwords and Facebook Ads)- Reporting site metrics using Analytics- Preparing landing pages for Google Adwords and Facebook Ads- Participated in iPhone app project- Researching the need for new product and business models in digital world- Responsible for E-mail Marketing- Social media management and monitoring(Facebook & Twitter)- Developing social media strategies- Deciding price in affiliate networks sites to work with & organizing system integrations with IT team & analyzing sales, traffic and new subscribers- Working to enhance the existing modules by evaluating online trends and suggesting new product developments or changes