Living at the corner of brand and demand. Wrapping performance marketing-based machines into rich brands that scaleusing data-driven strategy, fresh creative, and smart comms. Demonstrating impact and resultsin diverse sectors including consumer packaged goods, fast-casual, retail, edtech, Software-as-a-Service, and ecommerce. Embraces intellectual challenges and thrives guiding small teams to develop internal capabilities, consumer engagement, and revenue growth. Areas of Expertise:Consumer Research | Data Analysis | Storytelling | Competitive Strategy | Content Creation | Brand Management |Naming | Brand Architecture | Creative Development | Agency Management | Marketing Communications | Go-to-Market Strategy | Integrated Marketing | Interpersonal Skills Marketing | Product Launch |Campaign Execution | Marketing Leadership |Talent Development