Tolene Van Der Merwe

Tolene Van Der Merwe Email and Phone Number

Director - UK and Ireland @ Malta Tourism Authority
London, GB
Tolene Van Der Merwe's Location
London, England, United Kingdom, United Kingdom
Tolene Van Der Merwe's Contact Details

Tolene Van Der Merwe work email

Tolene Van Der Merwe personal email

n/a
About Tolene Van Der Merwe

With vast and extensive experience in Marketing, Brand Management and Business Development; Ihave refined my skills in Marketing, Procurement, and Budget Management. I have a proven track record ofeffective and successful creation of marketing strategies, exceeding sales targets, and leading teams.My experience has taught me; to make effective decisions, evaluate options, and to continuouslyimprove and develop. This is achieved by working well in a team, by leading and coaching, andcollaborating goals with clear direction. I am a results driven, enthusiastic, and hardworkingindividual, who strives for improving and developing my expertise.

Tolene Van Der Merwe's Current Company Details
Malta Tourism Authority

Malta Tourism Authority

View
Director - UK and Ireland
London, GB
Website:
mta.com.mt
Employees:
220
Tolene Van Der Merwe Work Experience Details
  • Malta Tourism Authority
    Director - Uk And Ireland
    Malta Tourism Authority
    London, Gb
  • Malta Tourism Authority
    Director - Uk & Ireland
    Malta Tourism Authority Oct 2019 - Present
    London, United Kingdom
  • South African Tourism
    Head: Uk & Ireland Hub
    South African Tourism Oct 2014 - Sep 2019
    London, United Kingdom
    * Leading a team of 7 and 4 agencies to execute the tourism strategy for the Tourism Board to the consumer and the trade.* Managing the daily office operations to run smoothly and prioritise cost reduction and budget plans.* Taking a leading role in promoting brand management techniques, creating and implementing methodologies across teh team to market and advertise effectively.* Controlling and planning all the budgets and finances to retain costs, ROI and… Show more * Leading a team of 7 and 4 agencies to execute the tourism strategy for the Tourism Board to the consumer and the trade.* Managing the daily office operations to run smoothly and prioritise cost reduction and budget plans.* Taking a leading role in promoting brand management techniques, creating and implementing methodologies across teh team to market and advertise effectively.* Controlling and planning all the budgets and finances to retain costs, ROI and allocate plans to various campaigns.* Campaigning through consumer, trade and global channels, ensuring optimum briefing to deliver exceptional results.* Managing the supply chain effectively, procuring tenders and contracts successfully.* Developing talent within the team by actively training, coaching and mentoring the staff by developing personal targets, settings KPIs, and supporting aspirations.* Creating and enabling the ehtos and atmosphere of the team through encouraging empowerment, trust and communication; striving for results, exceeding targets and consistently achieving profits and revenue.* Handling complaints, escalating in accordance to procedure, and mitigating issues to ensure good customer experience.* Developing strategies to ensure sales and optimise sales process from lead to closing the sale such as identifying cusomer's needs through a consultative selling approach.* Operating and retaining good stakeholder relationship, ongoing sales and lead generation of of potential stakeholders/customers as wel las existing account holders in a broad range of industries at a regional level; in line with set forecast and targeted plan. Key Achievements:* Restructured the team to better align with market strategy resulting in a successful resilient DMO.* Transformed the Key Consumer Campaign that ensured 360 plugins in monitoring ROI and CTA.* Maintained a market expected growth over 5 years.* Planning and Managing WTM Show less
  • Boutique Travel Marketing
    Director
    Boutique Travel Marketing Oct 2007 - Sep 2014
    London, United Kingdom
    * Built up the company from a small start-up over 7 years by budgeting marketing strategies and campaigns, into a key agency. Only closing it when appointed new role due to conflict of interest.* Ran all central operations to promote business, identy PR and marketing avenues, and creating appropriate training to sel land maximise business.* Networked on a global level within the UK, Europe and South Africa to develop business, negotiate tour inclusing and build key… Show more * Built up the company from a small start-up over 7 years by budgeting marketing strategies and campaigns, into a key agency. Only closing it when appointed new role due to conflict of interest.* Ran all central operations to promote business, identy PR and marketing avenues, and creating appropriate training to sel land maximise business.* Networked on a global level within the UK, Europe and South Africa to develop business, negotiate tour inclusing and build key connections across the trade.* Developed a deep insight and understanding into all key operations in running a successful business within the Travel and Tourism trade.Key Achievements:* Set up targets, budgets, cost control and KIPs to ensure sales.* Sourced new clients and managed their day to day sales.* Created lasting rapport with B2B, to ensure ongoing and consistent business. Show less
  • African Affair Travel (Affair Group)
    Product Manager
    African Affair Travel (Affair Group) Apr 2005 - Sep 2007
    * Supervised the final product, tour plan, PR material, brochures and website content to reflect business, as well as promote products.* Ensured correct control of the budgets, payments and bookings to be allocted in an appropriate and efficient way.* Delivered exceptional customer service to the community through responding to enquiries on the phone, via email and face to face, and selling products based on customer needs.* Developed and maintained long… Show more * Supervised the final product, tour plan, PR material, brochures and website content to reflect business, as well as promote products.* Ensured correct control of the budgets, payments and bookings to be allocted in an appropriate and efficient way.* Delivered exceptional customer service to the community through responding to enquiries on the phone, via email and face to face, and selling products based on customer needs.* Developed and maintained long term, positive and profitable relationships and rapport with customers across the region; delivering exceptional customer service to ensure retention. Show less
  • Gatsby International Hotels
    National Sales Manager
    Gatsby International Hotels Mar 2002 - Nov 2004
    * Produced and prepared effective presentations and sales displays to aid the sales and marketing of the portfolio.* Took on a leading role of implementing new and innovative marketing techniques, as well as training and mentoring staff.* Managed the team objectives and goals, ensuring regular reviews to remain on target, monitor achievement, and improve weakness.
  • Exclusive Getaways
    Senior Consultant
    Exclusive Getaways 1997 - 2002
    * Generated leads through extensive and relevant research to identify new leads and new markets and investigating competitors.* Assessed the needs and requirements of each potential customer to apply the appropriate method in gaining business and approaching decision makers.* Created lasting and positive rapport with prospects resulting in scheduling appointments, pitching products and services, and then winning business through effective negotiationKey… Show more * Generated leads through extensive and relevant research to identify new leads and new markets and investigating competitors.* Assessed the needs and requirements of each potential customer to apply the appropriate method in gaining business and approaching decision makers.* Created lasting and positive rapport with prospects resulting in scheduling appointments, pitching products and services, and then winning business through effective negotiationKey Achievements:* Promoted to new role in the office within first 6 months due to consistently exceeding targets.* Bookings for leisure and conference purposes from customers, taking responsibility for the sales to travel agents across the Cape area. Show less

Tolene Van Der Merwe Skills

Tourism Social Media Marketing Management Travel Planning Leisure Industry Customer Service Negotiation Sales Tour Operators Afrikaans Social Media Public Relations Brand Management Budget Management Business Development Procurement Supply Chain Management Customer Relations Travel B2b Marketing Campaigning Administration Team Leading Problem Solving Team Management Interpersonal Communication Leadership Conflict Resolution Global Networking Budget Control B2c Sales Strategies Developing Pipeline Promotion Organisation Team Player Digital Marketing Marketing Strategy Advertising Strategy Hotels Hospitality Event Management Hospitality Industry Strategic Planning Hospitality Management Food And Beverage New Business Development Budgets Hotel Management Event Planning Sales Management Leisure Travel Travel Management Marketing Communications Sustainable Tourism Leisure Online Marketing Business Travel Revenue Analysis Destination Marketing Online Advertising

Tolene Van Der Merwe Education Details

  • Damelin College, Port Elizabeth, South Africa
    Damelin College, Port Elizabeth, South Africa
    Tourism And Travel Services Management
  • Union High School, Graaff Reinet, South Africa
    Union High School, Graaff Reinet, South Africa
    Tertiary

Frequently Asked Questions about Tolene Van Der Merwe

What company does Tolene Van Der Merwe work for?

Tolene Van Der Merwe works for Malta Tourism Authority

What is Tolene Van Der Merwe's role at the current company?

Tolene Van Der Merwe's current role is Director - UK and Ireland.

What is Tolene Van Der Merwe's email address?

Tolene Van Der Merwe's email address is to****@****ica.net

What schools did Tolene Van Der Merwe attend?

Tolene Van Der Merwe attended Damelin College, Port Elizabeth, South Africa, Union High School, Graaff Reinet, South Africa.

What are some of Tolene Van Der Merwe's interests?

Tolene Van Der Merwe has interest in Animal Welfare, Children, Environment.

What skills is Tolene Van Der Merwe known for?

Tolene Van Der Merwe has skills like Tourism, Social Media Marketing, Management, Travel Planning, Leisure Industry, Customer Service, Negotiation, Sales, Tour Operators, Afrikaans, Social Media, Public Relations.

Who are Tolene Van Der Merwe's colleagues?

Tolene Van Der Merwe's colleagues are Ismael Ahmed, Zahra Mta, Stella Vella, Claude Zammit Trevisan, Mariella Theuma, Frank Farrugia, Jacob Cassar.

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