Tolene Van Der Merwe Email & Phone Number

London, Gb

London, United Kingdom

London, United Kingdom

* Leading a team of 7 and 4 agencies to execute the tourism strategy for the Tourism Board to the consumer and the trade.* Managing the daily office operations to run smoothly and prioritise cost reduction and budget plans.* Taking a leading role in promoting brand management techniques, creating and implementing methodologies across teh team to market and advertise effectively.* Controlling and planning all the budgets and finances to retain costs, ROI and… Show more * Leading a team of 7 and 4 agencies to execute the tourism strategy for the Tourism Board to the consumer and the trade.* Managing the daily office operations to run smoothly and prioritise cost reduction and budget plans.* Taking a leading role in promoting brand management techniques, creating and implementing methodologies across teh team to market and advertise effectively.* Controlling and planning all the budgets and finances to retain costs, ROI and allocate plans to various campaigns.* Campaigning through consumer, trade and global channels, ensuring optimum briefing to deliver exceptional results.* Managing the supply chain effectively, procuring tenders and contracts successfully.* Developing talent within the team by actively training, coaching and mentoring the staff by developing personal targets, settings KPIs, and supporting aspirations.* Creating and enabling the ehtos and atmosphere of the team through encouraging empowerment, trust and communication; striving for results, exceeding targets and consistently achieving profits and revenue.* Handling complaints, escalating in accordance to procedure, and mitigating issues to ensure good customer experience.* Developing strategies to ensure sales and optimise sales process from lead to closing the sale such as identifying cusomer's needs through a consultative selling approach.* Operating and retaining good stakeholder relationship, ongoing sales and lead generation of of potential stakeholders/customers as wel las existing account holders in a broad range of industries at a regional level; in line with set forecast and targeted plan. Key Achievements:* Restructured the team to better align with market strategy resulting in a successful resilient DMO.* Transformed the Key Consumer Campaign that ensured 360 plugins in monitoring ROI and CTA.* Maintained a market expected growth over 5 years.* Planning and Managing WTM Show less

London, United Kingdom

* Built up the company from a small start-up over 7 years by budgeting marketing strategies and campaigns, into a key agency. Only closing it when appointed new role due to conflict of interest.* Ran all central operations to promote business, identy PR and marketing avenues, and creating appropriate training to sel land maximise business.* Networked on a global level within the UK, Europe and South Africa to develop business, negotiate tour inclusing and build key… Show more * Built up the company from a small start-up over 7 years by budgeting marketing strategies and campaigns, into a key agency. Only closing it when appointed new role due to conflict of interest.* Ran all central operations to promote business, identy PR and marketing avenues, and creating appropriate training to sel land maximise business.* Networked on a global level within the UK, Europe and South Africa to develop business, negotiate tour inclusing and build key connections across the trade.* Developed a deep insight and understanding into all key operations in running a successful business within the Travel and Tourism trade.Key Achievements:* Set up targets, budgets, cost control and KIPs to ensure sales.* Sourced new clients and managed their day to day sales.* Created lasting rapport with B2B, to ensure ongoing and consistent business. Show less

* Supervised the final product, tour plan, PR material, brochures and website content to reflect business, as well as promote products.* Ensured correct control of the budgets, payments and bookings to be allocted in an appropriate and efficient way.* Delivered exceptional customer service to the community through responding to enquiries on the phone, via email and face to face, and selling products based on customer needs.* Developed and maintained long… Show more * Supervised the final product, tour plan, PR material, brochures and website content to reflect business, as well as promote products.* Ensured correct control of the budgets, payments and bookings to be allocted in an appropriate and efficient way.* Delivered exceptional customer service to the community through responding to enquiries on the phone, via email and face to face, and selling products based on customer needs.* Developed and maintained long term, positive and profitable relationships and rapport with customers across the region; delivering exceptional customer service to ensure retention. Show less

* Produced and prepared effective presentations and sales displays to aid the sales and marketing of the portfolio.* Took on a leading role of implementing new and innovative marketing techniques, as well as training and mentoring staff.* Managed the team objectives and goals, ensuring regular reviews to remain on target, monitor achievement, and improve weakness.

* Generated leads through extensive and relevant research to identify new leads and new markets and investigating competitors.* Assessed the needs and requirements of each potential customer to apply the appropriate method in gaining business and approaching decision makers.* Created lasting and positive rapport with prospects resulting in scheduling appointments, pitching products and services, and then winning business through effective negotiationKey… Show more * Generated leads through extensive and relevant research to identify new leads and new markets and investigating competitors.* Assessed the needs and requirements of each potential customer to apply the appropriate method in gaining business and approaching decision makers.* Created lasting and positive rapport with prospects resulting in scheduling appointments, pitching products and services, and then winning business through effective negotiationKey Achievements:* Promoted to new role in the office within first 6 months due to consistently exceeding targets.* Bookings for leisure and conference purposes from customers, taking responsibility for the sales to travel agents across the Cape area. Show less

Tourism Dimploma, Tourism And Travel Services Management

Activities and Societies: Hockey Social club Studied a Tourism Diploma

Tertiary

Activities and Societies: Athletics, Hockey, Swimming, Tennis Drama, Astrology Club, Christian Club, Studied Tertiary education