Tatiana Oleshchenko Email & Phone Number

I was responsible for buyer experience in new business units of the Internet company Ozon — the largest marketplace in Russia with 80M MAU. I led the product team, research process and product development.- Scope and execute strategies needed to reach different customer segments and work with our Analytics team for qualitative and quantitative.- Developing.

I led a product growth group and project groups in VK – Russian biggest social media with more than 70M MAU. Focused on the growth of active users and product launch. Always incorporated data, research and market analysis to develop products. During 4.5 years in VK worked my way up from product marketing manager to product growth group head.- Launched.

Moscow

I focused on marketing activities in Moscow and the regions, implemented 360 marketing campaigns: events, BTL, outdoor advertising, social networks, influencer campaigns, collaborations with other brands and partners, etc. Coordinated regional offices for the implementation of planned marketing activities in the regions.Launched tariff for the young.

Moscow City, Russia

- Implementation of measures to stimulate sales (motivation programs, BTL events),- control and analysis of schemes and mechanisms of interaction with dealers to stimulate sales,- planning all types of trade and marketing activities and analyzing the effectiveness of the implemented sales promotion tools.

Moscow, Moscow City, Russia

Implementation of a marketing plan for interaction with consumers in its own retail channels (retail activations, digital, sport, events)- development, implementation and evaluation of the effectiveness of BTL-campaigns in the channel of its own retail in the territory of the Russian Federation, Ukraine and Kazakhstan,- organization of sports events.