As Head of the Industrial Design the focus is to grow a sustainable design research environment and continue to develop the best Industrial Design Engineering program in Denmark. The aim is to organise a seamless integration of research, research projects and education in design. We achieve this by a close ongoing collaboration between head of section and head of research group AAU Design Lab. We have a culture driven organisation and an emergent strategy approach to development, with a clear focus on Responsible Design.

The Industrial Design Section and AAU Design Lab research group focus on the role of design in the societal transition towards a more sustainable production and consumption. 25% of Co2 is tied to the consumption of consumer goods and 80% is determined in the design phase. Therefore, design plays a critical role in making the sustainable choice the desirable and preferred choice for users, organisations and in society. Research evolves around responsible resource use, that is how to narrow, slow, close and regenerate resources. Our current project portfolio in circularity covers a range of topics spanning from material re-use in ReshapeWaste and Zerowaste, reparability of products and circular consumption of second-hand products. This reflects the diversity of design from material and production methods to construction and interaction aspects, to design DNA, aesthetics, and users.Organising conferences- PLATE 2025, local organising committee- NORDDESIGN, 2012. Organising committee- E&PDE, 2016, Organising committee and host.PhD project supervision2024-2027 N.S. Jensen “Design methods & processes designing with waste material”2024-2027 M.Lund “Tehcnology & production methods designing with waste materials”2022-2025 L.B.Frahm: "Circular consumption" Co-supervisor2021-2024 A. Özcelik: “Designing long-lasting smart products” Co-supervisor.2017-2020 L. Knudsen: “Design led vs. non-design led projects” Co-supervisor.2013-2017 E.Laursen: “Context understanding in Product Development processes” Co-supervisor.2009-2012 N.Ovesen: “The Challenges of Becoming Agile in New Product Development”. Co-supervisor.2007-2009 L.Møller: “Shared and Individual Experiential Concepts”, Co-supervisor.Curriculum Development2010-present Industrial Design Engineering Bachelor and Master program, Chairing committee2011-2012 Co-founder of Entrepreneurial Engineering Master program

Teach and research within Industrial Design at the Department of Architecture & Design. Key topics of interest: * Vision-based concept development * Design methodology * System design * Representation techniques

PhD topic: "Value- & Vision-based methodology in Integrated Design"Conducted at the Department of Architecture & Design.

Researching Design Expertise, Design Ethics and participating in research projects in AAU Designlab

Graphics, user scenarios, use cases.