Lucía Tolosa Email & Phone Number

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

• Operated various marketing, communications, and event-planning efforts for Design Miami/, a biannual global design fair.
• Spearheaded all branding aspects for each event, from web to print, and on-site marketing.
• Designed marketing materials to be used by the fair, galleries, and sponsors to promote each event––including sales decks, newsletters, web graphics, and print advertisements.
• Led all print projects per event including 150+ page catalogue, city-wide flag advertising… Show more Operated various marketing, communications, and event-planning efforts for Design Miami/, a biannual global design.
• Led all print projects per event including 150+ page catalogue, city-wide flag advertising, on-site fair signage, web and print magazine advertisements and more
• Controlled marketing budgets of upwards of $500,000 per event.

Miami, FL

• Led and executed cross-functional projects and duties for The HighBoy, an online marketplace for antiques and art.
• Developed client relationships to close sales–generating $200,000+ per year–working closely with dealers and shippers
• Created all branding, advertising and communication content, i.e. email newsletters, print and online ads, and website layouts
• Curated inventory selecting pieces by style and building featured collections to generate site traffic and… Show more Led and executed cross-functional projects and duties for The HighBoy, an online marketplace for.
• Curated inventory selecting pieces by style and building featured collections to generate site traffic and sales
• Developed long-term marketing strategies, then worked to maintain, update, and adjust as needed to fit business conditions

Miami, FL

• Managed various brands for Fortune 500 consumer product goods client, Kimberly-Clark.
• Developed national long-term strategies for Huggies, Pull-Ups, Kleenex, Scott, and other brands.
• Conducted research and collected insights to better understand the U.S. Hispanic shopper
• Controlled budgets and fully executed out all national Hispanic shopper tactics
• Managed all internal processes with in-house creative, production, research, and accounting departments
• Served as the… Show more Managed various brands for Fortune 500 consumer product goods client, Kimberly-Clark.

Buenos Aires, Argentina

• Managed all online and offline marketing activities for InvestBA, a leading source for real estate investment opportunities in Buenos Aires, Argentina and Uruguay.
• Generated site visibility of premium commercial and residential properties in Argentina and Uruguay for foreign investors
• Developed client relationships for both buyers and sellers of properties in Argentina and Uruguay
• Maintained robust property database and company CRM

Gainesville, FL

• Proposed a marketing plan with a team of five students for a Chilean company entering the U.S. market.
• Developed company pitch to enhance the marketing efforts for the first U.S. CasaIdeas store in Miami, FL
• Researched differences in consumer behavior between the U.S. and Latin America
• Partnered in conjunction with the University of Florida’s Retail Center

• Wrote articles and blog posts to draw students from across the globe to study in the US.
• Developed material to assist in the marketing efforts of the InternationalStudent.com Web site
• Created one full-length article and two blogs bimonthly that are published for an international audience
• Conducted research about study abroad topics, and was the expert writer for students interested in studying broadcasting

Gainesville, FL

• Hosted a live online show, interviewing artists and engaging with a studio and Internet audience.
• Conducted interviews with performers from around the world
• Represented the Digital Worlds Institute at the University of Florida

Gainesville, FL

• Gathered, wrote, and delivered daily international, national, and local television and radio news for University of Florida stations WUFT and WRUF (PBS).
• Proposed creative and newsworthy story ideas at morning meetings
• Lead a team of fellow reporters, and trained new correspondents, and helped develop program with university faculty, setting the pace for future reporters
• For Noticias en Español, produced news entirely in Spanish for North Florida
• Set up interviews with… Show more Gathered, wrote, and delivered daily international, national, and local television and radio news for University of Florida stations WUFT and WRUF (PBS).
• Set up interviews with government officials, business leaders, and residents Show less

Montevideo, Uruguay

• Filmed, directed, and edited marketing videos and interviews for international organization.
• Proposed idea and took on responsibility to create video celebrating Uruguay’s 25th anniversary with Amnesty International
• Collaborated with the directors, coordinating a first-time event
• Managed and arranged years of national articles to document the non-profit’s progress

Icapuí, Brazil

• Selected by a Pulitzer Prize-winning journalist to travel to northeastern Brazil to produce a multimedia story about the dying fishing industry.
• Collaborated with a team of photographers and journalists to meet strict deadlines throughout semester
• Personally dealt with translators and local people in Brazil
• Coordinated and planned gallery at the end of the semester to show off the completed work to university faculty and family members

Master Of Arts (M.A.), International Business

Activities and Societies: UF Retail Center research group, Study abroad immersion program in Chile.

Master Of Science (M.S.), Management

Marketing

Semester abroad in Buenos Aires, Argentina for Master of International Business program with focus in marketing.

Bachelor Of Science (B.S.), Telecommunication, Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Florida FlyIns, Hispanic Communicators Association, WRUF, WUFT International Relations Certificate

Non-Degree, Art

Continuing education coursework in painting, drawing, and watercolor.