High-end residential interior design firm based in San Francisco, CA

Integris Performance Advisors works with HR executives and OD leaders to improve their human capital. We provide research-backed assessments, training, and advisory services, consulting, and the expert support you need to drive higher levels of effectiveness, efficiency, and engagement throughout your organization.

- Lead strategic and operational responsibility for two tech and education-focused programs in Port au-Prince, Haiti- Advance mission to use technology as a tool for social change by developing partnerships with local entrepreneurs and spearheading fundraising initiatives.- Produce marketing assets including website, one-pagers and digital content - Learn more at www.ci-foundation.org

From concept to launch, managed the marketing strategy of an innovative new talent management product and service. Surpassed year 1 revenue target by 30%.Oversaw P&L statements and marketing budget for products valued at $30 million.Designed and delivered 30 in-person workshops and webinars to directors, C-level executives, and managers in groups of up to 200 attendees. Achieved a 98% positive rating as the brand evangelist in this newly appointed role.Successfully managed relationships with agency partners and vendors in advertising, video production, content writing, and social media. Created a cohesive brand story, architecture, guidelines, and strategy in close collaboration with leadership.Negotiated advertising buys with media

Led teams on communication, brand, and marketing strategies for a portfolio of products that generated over $10 million in revenue.Collaborated with product development teams on creating and updating SaaS products, apps, training programs, and books. Reduced timelines and delivered marketing projects $7 thousand under budget by strategically selecting developers and partners, and conducting in-depth customer research and UI testing. Executed lead generation and promotional campaigns at 10 industry conferences annually.Managed and supported career development of Sr. Marketing Assistant and summer and fall interns. Managed annual advertising budget. Saved $20 thousand over prior year through negotiations.Improved SEO rankings of brands by leading cross-functional teams in communication strategies, rebranding initiatives, and website redesigns.

Represented and maintained relationships with high-level authors including CEOs, top-tier MBA professors, leading innovators and business professionals.Wrote press releases, created press kits and executed publicity campaigns for 75+ books annually in the sports, business and management, investing, and education categories with a high level of success.Pitched and secured author interviews and media appointments with top national broadcast, print and online media such as the The New York Times, BusinessWeek, Investor’s Business Daily, CNBC’s “Closing Bell,” ESPN the Magazine, Sports Illustrated, and CNNMoney.com.Managed PR agencies to deliver on press tours and refine publicity activity.

I wrote, edited and wired press releases contributing to over 4,000 traceable sales leads and $2 million in revenues in 2005. I wrote and pitched story ideas to both on-line and print media to generate company exposure, as well as established and maintained strategic alliances with major media outlets.I also worked directly with senior management on internal and external global branding initiatives, negotiated contracts for co-marketing partnerships with industry conferences, and designed and wrote copy for corporate website, training documents and first media kit

Increased engagement and attendance by conceptualizing and producing events with world-touring music artists and comedy groups. Achieved project timelines and managed ten other students by increasing communication and transparency on the team.