1994 Marketing Promotions & Event Person of the Year for "Advertising Age"1995 Promotions & Event Person of the Year for "Promo" MagazineNational "Telly" (the Industry Oscar) Award Recipient for a United Artists/Coca-Cola PromotionWith over 40 years of Promotions, Partnership Securement, Film/TV Production-Partnerships-Financing, Sponsorships, Event Marketing ideation, creation, development, sales, revenue enhancement and execution experience I have dealt with every conceivable product, service and partnership imaginable. From sports and entertainment to service, product launches, retail and sales activation."Tom has a quick read with client issues and provides solutions in honest, unique, affordable and actionable solutions because he has come from the client side and is now privileged with servicing hundreds of his clients."Specialties: Promotions, PR, Event Marketing, Social Media and Film/TV Production, Partnerships and Funding. It's ALL about the IDEA!!! Areas of Key Concentration Are:The development and execution of media and corporate tie-in promotional programs and the Creation, Design and Execution of national event marketing programs from touring to large one market or one time event executions.
Brazen
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PrincipalBrazen Dec 1995 - PresentBeverly Hills, California
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Marketing/Promotions/Events/Tv-Film ProducerBrazen Jan 1995 - PresentBeverly Hills, California
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PresidentVisionworkz: Marketing, Promotions, Events & Tv/Film Producer Feb 1996 - Oct 2019Greater Los Angeles AreaCREATING. BUILDING. AND EXECUTING BIG IDEAS!Visionworkz is about Partnership Marketing, Events, Promotions & Film/TV Producer Productions. If this is what you need - Visionworkz is the company!Tom has been leading marketing teams and building the world’s most well known brands for over 35 years.Throughout his tenure Tom, has worked for and with such distinguished brands as Sandals Resorts, The Walt Disney Resorts & Attractions, Coca-Cola, SEGA of America, Howard Johnson Hotels, EA Sports, Simon Malls, GameStop, ABC-TV, Viacom (Nick at Nite, Nickelodeon, MTV & CMT), EMMY's, Toys ‘R Us, Blockbuster, the Orlando Magic, the NFL, NBA, Paramount Studios, Philips Electronics, and Bravo Television, to name a few.Media: Visionworkz has the creative understanding, insight and negotiation skills to work with your media buying agency in developing strategic and quality on-air promotions that sell both the your companies brand(s) and “activate” sales of the products being launched. Media buys should not occur without a promotion of some type.Sweepstakes: Visionworkz handles complete sweepstakes programs from concept and legal to fulfillment.Promotion Development: Visionworkz will work with the key brand teams in developing promotions that build your companies specific brands and launch products. It is all about activation!Visionworkz can also assist with the promotion plans and over-all promotion development over each calendar year.Event Development: Visionworkz can develop complete tour and event concepts, whether for a one city press stunt or a national multi-market tour. We do BIG and we do small, and in each case they are great.TV/Film development, financing, partnership development for properties, individuals or the most unique stories available.
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Vice President, Promotions & EventsSega Feb 1990 - Feb 1996San Francisco Bay AreaBrought in to design and execute a strategically sound, affordable and actionable promotions and event strategy to catapult SEGA into the forefront of gamers (kids, teens and college students). A program was designed to connect SEGA with relevant brands to ignite specific SEGA video games everywhere the gamer lived. In four years I assisted the company in going from 4% to 57% market share, reshaping the look of the video game industry, and obtaining over $100 million annually of promotional partnerships.Designed, executed and sold some of the most relevant event programs; SEGA's NFL Players Annual "World's Largest Super Bowl Party" Event, SEGA's MTV/Hard Rock Restaurant Global Television Launch on Alcatraz Island, the Cherry Coke/Sonic Shuttles, Macy's Thanksgiving Day Parade and more. -
Evp Marketing & SalesIce Capades & Harlem Globetrotters 1986 - 1990Hollywood, CaRetooled and rebuilt a senior management team to combine, market and promote over 2,300 shows and events while selling 23 million + tickets globally on a yearly basis. Sold the first ever national multi-million/yearly sponsorships of all five tours.Managed the combined marketing cost savings of all tours by 23% while increasing sales 54%.Developed, sold and produced a yearly show for ABC-TV's "Wide World of Sports"
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PromotionsThe Walt Disney Company 1982 - 1986Orlando, Florida AreaResponsible for the creation, sales and execution of promotions and events for all four Walt Disney World parks and resort properties through integrated radio, television and corporate partnerships as well as regional and national events.Led the first marketing, promotions and event efforts of Walt Disney World west of the Mississippi to strategically communicate Walt Disney World as a Global Resort and Entertainment Vacation Destination.
Frequently Asked Questions about Tom A.
What company does Tom A. work for?
Tom A. works for Brazen
What is Tom A.'s role at the current company?
Tom A.'s current role is Principal at Bravado.
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Tom Dickerson
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