Tom Agro Email & Phone Number

Canada

Niagara Falls, Ontario, Canada

Responsible for maintaining strong business relationships with client base which included National and Regional corporate accounts. Accountable for the sale and distribution of JTI products which included the negotiation of agreements and development of activities and initiatives aimed at increasing market share and maximizing ROI.Key Accomplishments:  Established and maintained Chain Forward document that housed relevant information for all chains  Develop quarterly pricing and volume growth programs to capitalize on share growth opportunities Ensure Sales Team is fully versed on all ongoing programs and applicable activity Collaborate with Marketing and Planning Teams to bolster programming and ensure timely implementation

Achieve regional volume and share objectives through management and development of province-wide Sales Team consisting of 6 District Sales Managers and 42 Sales Representatives. Build and implement corporate brand strategies and programs through analysis of market trends, competitive positioning, and resource availability.Key Accomplishments:  Ensured effective implementation of regional initiatives, brand plans, and budgets Developed annual tactical spending plans to further drive volume and share

Managed and mentored 9 Sales Representatives covering over 1,800 retail and wholesale accounts in the GTA and Ottawa. Built and nurtured positive, long-term relationships with retail and wholesale partners to ensure volume thresholds were realized and maximum retail penetration was achieved within allocated program budgets.

Developed quarterly sales plans for all brands and coordinated new product and line extension launches. Facilitated production of internal and external communication for the Consumer and Trade Marketing department, which included brand and corporate point of sale materials. Ensured effective implementation of all brand plans and budgets and managed an implementation budget in collaboration with Portfolio Brand Managers, National and Regional Account Managers, and Regional Operations Teams.