Tom Amenta Email & Phone Number

Walldorf, Bw, De

Amazon Best Selling Author of The Twenty Year War (www.twentyyearwar.com)Our Museum Exhibit: The Twenty Year War, Our Next Greatest Generation is currently touring the United States, digital version is here: https://20yearwar.nationalvmm.org/welcome/ Creating authentic veteran content in a variety of formats as a way to start changing and improving the civilian/veteran conversation.

Omaha, Ne, Us

Marrying process improvement to detailed and highly targeted messaging I lead the team that reduced the marketing cost per franchise sale by 60% while increasing the number of monthly marketing qualified leads by 33%.Managing external facing elements of the Team Signal brand refresh. This includes creating the new website design, organic social media look, feel and direction and complete revamp of digital ad focus and strategy. Brand new collateral, prospectus and tradeshow booth creation have also been major initiatives to date. Merged three CRM platforms to standardized and make Signal's marketing/sales handoff more seamless, measurable and profitable. In addition to a six figure savings on software and IT costs through this process, we've been able to avoid adding head count and increase close by almost 10%, so far.

During the COVID-19 shut down I leveraged my almost 15 years of digital marketing experience to pivot Google Cloud's marketing efforts in the US Central from in person marketing efforts to all digital platforms. I led the team that created the “Best Face” digital play book which is now the standard for Google Cloud’s North American Sales and North American Partner Sales organizations for when they create and manage online events. The other half of my job was leading the charge in developing tool, dashboards and metrics shorten sales cycles and increase deal size for the US Central Sales Organization. The “Show Me the Leads” dashboard we created is now the North American sales standard for reviewing and accepting MQLs. The combined might of these programs has lead to over $25,000,000 (and counting) of accepted sales pipeline across the US Central Region.My final project at Google Cloud was creating a social media playbook to increase our sales teams acumen and ability to be more effective sellers in this all digital environment by using email, content marketing, and social media platforms like LinkedIn to sell Google Cloud Products and services- filling a critical knowledge gap for the Central Organization.

The only fully accredited Advanced Safety Education training course in the United States. Focusing on violence prevention in schools and businesses around the United States through training and a unique suite of products and services. Grew territory sales +25%, year-over-year, for the East Coast sales territory by developing and mentoring a 34-member team, across 19 states. Grew online sales 50% year over year for SSI Guardian products through SEO, SERP and ad agency partnerships by creating workable and inventive digital marketing plans. Developed efficient email drip journey maps, strategic direction, collaboration amongst ad agency partners and unified sales messaging by the development of a marketing strategy business plan, including operational templates for our parent company's main 2018 strategic initiative, the 21st Century Safe School.

Award winning cult-classic independent film in the US veteran space. Crowd-sourced funding strategy raised $1.1M; the 2nd largest film campaign ever on Indiegogo at the time (we lost to Super Troopers 2). In doing so we inspired the veteran community to support the first 100% veteran-produced major film production. The trailer release campaign garnered 3.9M Facebook video views, in 3 weeks, with zero marketing dollars spent, increasing our brand awareness and excitement for the project in the veteran community. Generated over $250,000 in corporate sponsorships through business relationships with 5 corporate partnerships to ensure the film was made. Range 15 was honored with the 2016 GI Choice Film Award at the GI Film Fest on May 27, 2016, the highest award given by the Film Fest and an extremely high honor for a veteran film project.

Durham, Nc, Us

Premium lifestyle apparel company focusing on the US military, veteran, LEO and Patriotic American spaces. Living by the mantra of giving back more to our veteran community than we take, Ranger Up made veteran advocacy and community development part of the company in addition to apparel and accessory sales. Oversaw growth of over 1,600% as Chief Operations Officer; scaled operations, including interviewing and hiring additional employees to meet rapid business growth metrics; developed business standards and operating procedures. Ranked as one of the largest retail website on the internet according to the Internet Retailer Second-500 listing (947th B2C when I left the organization).A digital marketing pioneer Ranger Up earned the 2015 title as the #1 social media marketing firm according to the Internet Retailer’s Social Media 500 through innovative and creative social media branding and coherent branding across all of our platforms- including building a 100k Subscriber YouTube Channel.Leveraged Ranger Up's first mover position on the military apparel space to help raise over $50,000 for Veteran non-profit services around the United States.

Arlington, Virginia, Us

Taught, led, and evaluated 200+ soldiers a year in combat tactics and goal-oriented team-building ensuring all students met prescribed training standards and Department of the Army directives.Key Highlights:▪ Designed, resourced, and executed a cutting edge training program that culminated in a 55-hour “fake war” to assess each student’s tactical and technical proficiency. ▪ Rated as the best in the entire National Guard and significant portions were incorporated into the national training curriculum.▪ Awarded the Army Achievement Medal for setting the national standard as a trainer/instructor.

Champaign, Illinois, Us

Developed specialized, market-driven content for radio, print, and web based media platforms, resulting in a significant and profitable increase in listenership and readership for the Illini Media Corporation. Key Highlights:▪ Directed promotional events and assisted sales in sponsorship deals to serve radio station and client interests generating $10,000+/ year for both parties.▪ Produced and hosted a three-hour morning drive radio program in the morning drive time slot creating a loyal fan base in the most competitive time slot in commercial radio.▪ Negotiated and secured a deal for WPGU 107.1 to be printed in the national trade paper Radio & Records (2 September 2005) and was selected to co-write the article.

Coordinated and supervised all military schooling for an elite 2,300 man 75th Ranger Regiment. Created and developed programs to fulfill new and emerging training requirements for the 75th Ranger Regiment, ensuring the Regiment could adapt to the rapidly changing post-September 11th battlefield. Key Highlights:▪ Rewrote the Standard Operating Procedure for the elite 75th Ranger Regiment's military School Group to reduce the time needed to enroll soldiers into courses while also decreasing the amount of manpower required for the job.▪ Received the Army Commendation Medal for taking the initiative to redefine the Schools Group’s role.

Led and managed 5-12 man Special Operations teams during two high-intensity combat tours to Afghanistan in severe conditions and multiple international training missions with 100% mission success. Key Highlights:▪ Reconciled competing political, racial and religious ideologies to gain the trust of members of the local populous in order to decrease violence, gather intelligence, and improve rapport.▪ Awarded two Army Commendation Medals and two Army Achievement Medals for exceptional performance, leadership, and teamwork in the most arduous and demanding circumstances possible.