- Managed ITV’s investments in free-to-air TV platforms- Leading role in the formation of Everyone TV - which operates Freeview, Freesat and Freely - running ITV’s internal working group and being ITV’s key contact for all external parties- Ensured that the joint venture platforms supported ITVX in time for launch- Supported negotiation of channel licensing contracts and then managed these- Led cross-functional team to launch ITV's HD channels on Freesat- ITV’s expert for EPG/LCN matters, including representing ITV on Everyone TV’s LCN Group, shaping the EPG policy for Freely and leading on policy changes- Co-ordinated ITV´s responses to EPG consultations, including persuading platforms to reverse some proposals

- Launched a new channel - Merit - within months to sell to Sky- Negotiated distribution partnership contracts for BritBox- Built and maintained strong relationships with joint venture management teams and other shareholders- Secured multi-year funding agreements for ITV’s joint venture platforms- Ensured that ITV’s platform strategy and its objectives for the free-to-air joint ventures were aligned with ITV’s overall strategy- ITV’s expert for EPG/LCN matters, including representing ITV on Everyone TV’s LCN Group, shaping the EPG policy for Freely and leading on policy changes

- Launch of YouView: ITV Player was ready on time; promoted YouView within ITV to stakeholders and staff- Led negotiations with suppliers for CDN agreements- ITV's main contact for its joint venture platforms (Freeview, Freesat and YouView)- Helped to shape ITV's platform strategy to include Freeview Play

- Non-Executive Director of Freeview, the UK's most popular TV platform- This period covered the launch of its connected service, Freeview Play, which quickly became the UK's favourite free streaming service (10m active users in 2021)

- Non-Executive Director of Freesat, the UK's free-to-air TV service- This period covered the development and launch of Freesat's G3 set-top box, as well as the merger of Freesat with Digital UK to create Everyone TV

- Framing the strategic agenda for Channel 5- Analytical support and project management for strategic and business development projects

Launched Channel 5 HD on time and on budget: from business plan to supporting negotiations with Sky / Virgin Media to project managing the launch programmeOfcom Determination for Mux 2 DTT capacity price: analysis for and drafting of submissions to Ofcom; liaising with research consultants