If you're a founder of an expertise-driven business that wants someone to look after your marketing, what options do you have? 1. Hire a new team member – although this comes with significant risk: they’ll probably lack experience and need to be managed – not to mention all the legal requirements you'll need to meet. 2. Use an agency – now this will probably be expensive. And I'm sure you’ll be assigned a senior team member initially but then get handed over to a junior employee which often impacts results.3. Hire me to act as your head of marketing on a fractional basis. I’ll be responsible for generating leads, growing your brand presence, and spreading your message so you have more free time.The truth is that most business owners with employees know it would be better for a senior professional to look after their marketing.But unfortunately, what most end up doing is either hire a junior team member or spend hours working on it themselves.What you actually need is someone to be accountable for that area of your business who:• Has spent 10+ years in the marketing field.• Understands what it takes to develop the right strategy – and execute it.• Has a strong background in graphic design and content creation to complement the strategy.Are you looking to take your expertise brand to the next level and get back your time?DM me, or email tom@expertisebrand.comIf you'd like to get clear direction on your marketing strategy, feel free to book strategy call: https://calendly.com/expertise-brand/free-20-min-linkedin
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Marketing ConsultantExpertise:BrandSheffield, Gb -
Marketing & Design ConsultantExpertise:Brand Mar 2020 - PresentI take care of marketing for overstretched founders so they can have more free time and focus on running the business. -
Content Marketing LeadGlass Technology Services Aug 2020 - PresentResponsibilities include:• Planning and executing content marketing campaigns• Managing website development projects• Producing customer persona-focused content• Video production• Writing content for both online and offline channels• Growing audiences on owned media channels• Ensuring consistent use of company branding and identity -
Head Of MarketingThe Conscious Leadership Company - Tclc Mar 2023 - May 2024 -
Brand & Media ManagerOssila Ltd Jun 2019 - Jul 2022Responsibilities included:• Communicating the brand strategy across all customer touchpoints• Ensuring brand consistency across all applications• Planning and executing marketing and content campaigns• Liaising with suppliers and organising the production of design work -
Graphic DesignerOssila Ltd Aug 2017 - Aug 2019Responsibilities included:• Coordinating photoshoots• Creating website imagery• Designing collateral including: brochures, business cards, stickers, product packaging, labels, office templates, t-shirts, pull-out banner, stationery, USBs, social media campaign graphics• Rebranding the visual identity• Writing the company’s brand guidelines• Video filming and editing -
Graphic Design AssistantOssila Ltd Nov 2016 - Jul 2017Sheffield, United KingdomResponsibilities included:• Producing graphics for the website• Designing promotional branded materials (t-shirts, usb pens etc.)• Taking professional quality photos of products for use on website and marketing material• Picture manipulation for use in a different formats• Design and formatting of marketing materials for general distribution• Filming and editing videos for online guides and tutorials -
Marketing OfficerBritish Glass Jan 2018 - Aug 2020Sheffield, South Yorkshire, United KingdomResponsibilities included:• Managing the website content• Co-ordinating the production of email newsletters and campaigns• Designing trade press advertisements, banners, event signage and social media graphics• Creating style guides and templates to ensure the brand identity is applied consistently across all touchpoints• Running induction sessions for new team members• Liaising with members to promote their activity• Creating publications -
Marketing AssistantBritish Glass Manufacturers' Confederation Sep 2016 - Jan 2018Sheffield, South Yorkshire, United KingdomResponsibilities included:• Creating content for the website including news stories• Scheduling and building email campaigns• Proof reading and copy editing• Creating content for social media• Tracking the performance of campaigns in Google Analytics -
Project AssistantBritish Glass Manufacturers' Confederation Sep 2014 - Sep 2016Sheffield, United KingdomI completed my placement year with British Glass in August 2015 and continued to work for the company on a part-time basis throughout my final year of university.I developed a range of transferable marketing skills at British Glass including:- planning and executing marketing campaigns- graphic design - proficient in Adobe Illustrator, Photoshop and InDesign- managing the company’s social media accounts- preparing marketing materials- creating and uploading… Show more I completed my placement year with British Glass in August 2015 and continued to work for the company on a part-time basis throughout my final year of university.I developed a range of transferable marketing skills at British Glass including:- planning and executing marketing campaigns- graphic design - proficient in Adobe Illustrator, Photoshop and InDesign- managing the company’s social media accounts- preparing marketing materials- creating and uploading website content- planning, filming, and editing promotional videos. Show less
Tom Armes Skills
Tom Armes Education Details
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Business And Enterprise Management -
Silverdale Sixth Form -
Silverdale Secondary School
Frequently Asked Questions about Tom Armes
What company does Tom Armes work for?
Tom Armes works for Expertise:brand
What is Tom Armes's role at the current company?
Tom Armes's current role is Marketing Consultant.
What schools did Tom Armes attend?
Tom Armes attended Sheffield Hallam University, Silverdale Sixth Form, Silverdale Secondary School.
What skills is Tom Armes known for?
Tom Armes has skills like Teamwork, Leadership, Time Management, Social Media, Project Management, Marketing, Management, Social Media Marketing, Customer Service, Marketing Strategy, Ict, Written And Verbal Communication Abilities.
Not the Tom Armes you were looking for?
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Tom Armes
Mechanical Design Engineer At Bradman Lake Group - Integrated Packaging TechnologyLowestoft1bradmanlake.com
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