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Extensive experience helping shape brands, define digital experiences, attract and retain customers, grow business and measure success. Thought leader who’s solved complex challenges in dozens of industries. Passionate team member who enjoys collaborating with technology, creative, sales and finance teams. Experience at some of the world’s top consulting firms and advertising agencies.CAPABILITIES Marketing - Growth strategy and implementation. - Branding and positioning.- Search, social, email and advertising. - Content strategy and copywriting.- Communications and public relations.- Events and sponsorships.- Budgeting and forecasting.- Graphic design, four color printing and photography. Product Management - Digital product strategy / product development for websites and software.- Business and functional requirements.- Usability, experience design and information architecture. Additional - Ecommerce management.- Research: Competitive, surveys, focus groups and workshops. - Analytics and testing (including user testing).- Partner, vendor and technology evaluations.- Account / project management. - Sales / business development.INDUSTRIES- B2B tech such as telecommunications, security, cloud, internet of things (IoT).- Natural products, health foods, vitamins, dietary supplements, nutraceuticals, wellness, naturopathy, integrative / functional medicine.- Green technology, renewable energy, sustainability, environmental conservation.- Real estate development and investing, urban redevelopment, economic development, urban planning.- Experience in dozens of other industries including financial services, consumer packaged goods, tourism, travel, transportation.#opentowork
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Vice President Of Marketing StrategyMccann Worldgroup Mar 2023 - PresentNew York, Ny, UsMcCann is one of the world’s largest and most highly awarded marketing agencies. Work primarily for MRM division who’s clients include large brands such as Microsoft, Cisco, Intel, GM, IKEA, Mastercard, Nestle and Panasonic.- Verizon. Lead strategic advisor to Verizon Chief Marketing Officer and Chief Digital Officer. Lead various marketing strategies including for Verizon B2B tech solutions and SaaS related to cloud computing, AI, IoT, communications, productivity and security. Leading UX strategy for redesign of website. Help market to renewable energy, real estate, finance, healthcare and other industries. - Covetrus. Multinational provider of CPG products and software for operations, ecommerce, supply chain, payments and communications for veterinarians. Lead strategist for renaming, rebranding, content, web redesign, personalization, globalization, ecommerce, SEO and mar tech projects. -
Vice President Of MarketingRaptor Maps May 2021 - Dec 2022Somerville, Massachusetts, UsRaptor Maps provides AI and productivity SaaS to the global solar energy industry. The MIT-born and Y Combinator-incubated climate tech company has over $25M in series B funding from Microsoft and other investors. Report to CEO. - Complete ownership of all marketing including budget, advertising, sponsorships, paid and organic search, email, social, public relations, events, website and content. - Grew leads over 400% and site traffic over 800%.- Presented at quarterly board meetings and contributed to company strategy. -
Vice President Of MarketingAxcient Jun 2020 - May 2021Denver, Colorado, UsAxcient is the global leader in backup and security SaaS for MSPs. With over $110M in series D funding, the company has offices or data centers in California, Utah, Colorado, Georgia, Canada, Holland and Russia. Report to CEO.- Complete ownership of all marketing including budget, advertising, sponsorships, paid and organic search, email, social, public relations, events, website and content. - Determine marketing budget and optimize spend based on results.- Manage small Sales Development Rep team and sales enablement team. - Work with private equity / venture capital investors and board members on various projects.- Help with various operations and strategic initiatives. - Presented at quarterly board meetings and contributed to company strategy. -
Head Of MarketingDockyard Mar 2018 - Apr 2020DockYard is a digital product agency that designs and develops software for clients such as Netflix, Apple, Fidelity Investments, Nasdaq, Zipcar, Cars.com, The RealReal, Constant Contact, Drift, CollegeVine, McGraw Hill and Harvard. Reported to CEO. - Complete ownership of all marketing of the firm including budget, advertising, sponsorships, paid and organic search, email, social, public relations, events, website and content. - Started and hired entire marketing department. - Determined marketing budget and optimized spend based on results.- Grew leads 500% contributing to a more than tripling of company size. - Obtained placement in Inc. Magazine’s list of 5000 fastest growing companies.- Secured coverage in Forrester, VentureBeat, InformationWeek, E-Commerce Times, and dozens of other publications.- Worked with Netflix and Cars.com on joint PR opportunities. - Obtained acceptance into the Google Brand Accelerator program.
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President & CmoBracket Marketing Jan 2007 - Jun 2018Founded and ran agency providing marketing and digital product strategy consulting to corporations, startups, nonprofits and large marketing agencies. Agency Clients: McCann, BBDO, DDB, Ogilvy, Razorfish, RAPP, Tribal Worldwide, Accenture - Worked for several of the world’s largest marketing agencies as outsourced Vice President / Director on engagements for their clients.Tech Clients- Verizon Enterprise. Served as senior strategic advisor to marketing and sales executives for over six years. Led messaging and digital experience strategies for Cloud, Internet-of-Things (IoT), Thought Leadership, Industries, Public Sector and various SaaS offerings. Led strategy for international sites. - Verizon Wireless. Helped with re-brand. Developed web experience and messaging frameworks. - Verizon Support. Worked on strategy for redesign of ordering and service portal.- Salesforce. Worked on information architecture of several website sections. - Cisco. Wrote marketing piece for healthcare industry featuring Mayo Clinic.- Intel. Led various marketing strategies and wrote marketing pieces. - Nokia. Led strategy for redesign of Nokia.com and worked on UX, journey maps and content. - CDW. Led ecommerce and messaging strategies.- Additional projects for Monster, Quest Software, Windstream, ADT and IGT. Renewable Energy & Environmental Clients- NextEra Energy. Large renewable energy provider. Participated in redesign of ecommerce site.- TXU Energy. Nation’s largest wind and solar energy provider (at the time). Served as executive strategic advisor for over five years. Led strategy, UX and design of electricity ecommerce site. Worked on company re-brand.- Gexa Energy. Solar and wind energy provider. Led rebrand and redesign of website.- SUEZ Environnement. Filled in for Vice President of Communications. Served as lead account manager for large website redesign. - Normandy. Worked on strategy and design of microsite. -
President & CmoBracket Marketing Jan 2007 - Jun 2018Health & Natural Products Clients- Jarrow Formulas. One of world’s largest vitamin, mineral and supplement (VMS) brands. Audited brand in terms of visual identity, packaging, marketing touchpoints and messaging. Audited VMS competitors. Created messaging framework.- I-Caps Vitamins & Supplements. Managed various marketing projects for brand of vitamins, minerals, fish oil and nutraceuticals. - Institute for Functional Medicine (IFM). Advised on marketing strategy, site design, content, reporting, vendors and other initiatives.- Aveeno. Led various marketing, web design and ecommerce projects. - Johnson & Johnson. Managed website globalization strategy. Helped with redesign of several brand sites. - MyEyes.com. Led various web design and content strategy projects. - Alcon. Conducted strategies and analytics approaches.- Clean & Clear. Worked on marketing CRM strategy.- Blue Shield (WellPoint). Conducted analyses of site metrics and lead generation.- Additional projects for Scarsdale Integrative Medicine, Robitussin, Advil and Zovirax.Finance Clients- Bank of America (Countrywide). Served as executive strategic advisor for over four years. Led strategy for redesign of intranet sites. - Citibank. Helped run several projects including email strategies for partners such as American Airlines, Staples, Home Depot, Sears and Macy’s. - H&R Block. Led website testing and optimization project.- Additional projects for Hiscox.Media, Tourism & Transportation Clients- Disney. Led content strategy for international sites.- Comcast. Led several website testing and redesign projects.- Toyota & Lexus. Led strategies for redesign of their primary ecommerce websites.- Tourism New Zealand. Led four-year plan for site optimization. - Damiani. Led PR campaigns and achieved placements in over 150 publications. Other Clients- Additional projects for Philips, Pearson Education, Armstrong, Sears, Tishman and Chapman University. -
Director Of Digital StrategyMccann Worldgroup Jan 2012 - Mar 2018New York, Ny, UsMcCann is one of the world’s largest and most highly awarded marketing agencies. Led several marketing and digital product strategy projects for large, blue chip brands. -
Director Of Marketing StrategyDdb Jan 2008 - Dec 2013New York, Ny, UsDDB is one of the world’s largest and most highly awarded marketing agencies. Led several marketing and digital product strategy projects for large, blue chip brands. -
Director Of Digital Product StrategyBbdo Worldwide Dec 2007 - Dec 2012New York, Ny, UsBBDO is one of the world’s largest and most highly awarded advertising agencies. Led several marketing and digital product strategy projects for large, blue chip brands. -
Director Of Strategy PracticeAccenture Interactive Jan 2004 - Dec 2007Led marketing and product strategy practice of MXM/Genex, a digital agency of 250+ employees acquired by Accenture.- Managed team of nine analysts, managers and content strategists, including recruiting, training, etc. - Honda. Worked on Honda.com redesign. - Acura. Worked on strategy and design of Acura.com.- Lexus & Scion. Led communications and content strategies. - Comcast. Redesigned homepage resulting in a greater than 300% lift in conversion. - Nestle-Purina. Served as account / project manager. Wrote annual digital marketing plans and budgets. - Purina Health. Developed strategy for website on pet health and nutrition.- ConAgra Foods. Led various positioning, messaging and online marketing projects for several food brands including Healthy Choice, Hunts, Gulden's Mustard, Van Camp’s Beans and David Sunflower Seeds. - KB Home. Led strategy for website redesign of large real estate developer. - Ally Financial (GMAC). Conducted metrics analysis for email campaigns. - Additional projects for Benjamin Moore, Blue Shield (WellPoint), Mattel, Kyocera, Bank of America and TV Guide.- Developed firm’s strategy methodology. Helped with various operations initiatives. Brought in new client (TV Guide). Sold projects to Purina and Bank of America. Led several RFP responses.
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Senior Digital Product Strategy ManagerDigitas North America Feb 2001 - Dec 2003Boston, Massachusetts, UsDigitas is one of the world’s largest digital marketing agencies. Acquired Modem Media, where I worked. - Kodak. Served as executive advisor for two years. Led redesign of Kodak.com. Provided recommendations for ecommerce, branding, segmentation, customization, content, customer service and globalization. - Delta Airlines. Led globalization strategy for redesign of Delta.com. - IBM. Participated in cross-marketing and metrics studies.- Wells Fargo. Helped with redesign of Wachovia.com. -
Digital Product Strategy ManagerWestend New Media Jun 1999 - Feb 2001Started digital marketing agency with two colleagues. Helped grow firm to 20 employees and over 25 clients including Miramax, Time, Scholastic, Martha Stewart, Cahners and the Met Museum.- Marvel Entertainment. Led strategy and project management for website redesign.- Reed Business. Managed team of ten consultants for market assessment and design of education site. - FT Group / Pearson Education. Conducted market analysis and product development for professional training site. - Universal Studios. Managed assessment of video game market.- Dun & Bradstreet. Led market research, financial analysis and product strategy for business research site. - Directed new business efforts. Wrote and presented successful sales proposals. Directed recruiting.
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AnalystTishman Construction, An Aecom Company Jun 1998 - Jun 1999New York, UsTishman is one of the largest real estate developers in the U.S.- Westin New York. Worked on $350M hotel development. Led financial analysis, including development budget, cash flow and operating pro forma. Worked with banks to help raise equity and debt. Worked with city, business improvement district, architects and other stakeholders on zoning / permitting and community relations. Led market research. Assisted with public relations and project management. Worked with lawyers and retail leasing agents. - Disney. Participated in various project management efforts for Dolphin and Swan hotels. - Crowne Plaza Manhattan. Helped write winning proposal to refinance $200M hotel. -
Management ConsultantMonitor Deloitte May 1995 - Jun 1998Ranked among top four management consultancies globally along with McKinsey, BCG and Bain. Acquired Monitor Company, where I worked, which was founded by HBS professor Michael Porter. Promoted two levels. - Massachusetts Competitive Partnership. Group of CEOs of 14 largest companies in the state, formerly known as The Vault. Worked on study to increase competitiveness of Boston. Interviewed several CEOs of large companies.- Countries of Japan, Peru and Columbia. Worked with Michael Porter on various economic development, urban redevelopment and transportation studies. Helped Porter write chapter of book.- Initiative for a Competitive Inner City. Assisted with launching of organization to help improve the competitiveness of urban businesses and promote downtown redevelopment. - Visit Napa Valley. Led research for tourism association.- Large Manufacturer. Worked on study to evaluate locations for constructing a new plant. - AT&T. Managed study to identify online advertising sites. Participated in game theory analysis. - John Hancock. Worked with investment bank analyzing M&A opportunities (valuations and due diligence).- Monitor Company. Managed branding study to determine corporate image. - Monitor Clipper Partners. Helped identify stocks to invest in based on financial analysis. -
Finance InternMerrill Lynch Aug 1993 - Sep 1993New York, Ny, Us -
Finance InternMorgan Stanley Jun 1993 - Aug 1993New York, Ny, UsVarious research tasks. -
Electrical Engineering InternIbm Jun 1991 - Aug 1991Armonk, New York, Ny, UsAnalyzed capacitance and resistance data for a 16Mb DRAM computer chip. Worked in CAD to alter chip design based on results.
Tom Atwood Skills
Tom Atwood Education Details
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Harvard UniversityEconomics -
University Of CambridgeEconomics & Politics). -
Harvard Business SchoolGraduate Mba Course
Frequently Asked Questions about Tom Atwood
What company does Tom Atwood work for?
Tom Atwood works for Mccann Worldgroup
What is Tom Atwood's role at the current company?
Tom Atwood's current role is Vice President of Marketing.
What is Tom Atwood's email address?
Tom Atwood's email address is at****@****hoo.com
What is Tom Atwood's direct phone number?
Tom Atwood's direct phone number is +140846*****
What schools did Tom Atwood attend?
Tom Atwood attended Harvard University, University Of Cambridge, Harvard Business School.
What are some of Tom Atwood's interests?
Tom Atwood has interest in Integrative Medicine, Health Food And Supplements, Experience In Graphic Design, Green Products, Photography, Urban Planning, Vitamins, Functional Medicine, Naturopathy, Natural Health And Wellness.
What skills is Tom Atwood known for?
Tom Atwood has skills like Digital Strategy, Online Advertising, Strategy, Email Marketing, Digital Marketing, Analytics, Web Analytics, Start Ups, Content Strategy, Advertising, Marketing, Competitive Analysis.
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