Tom Baker work email
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Created something special, recruited a team of exceptionally clever humans and built Mr Black into an iconic, design-led brand loved by hundreds of thousands of drinkers around the world. No longer the CEO (thx Diageo) though still (and always) the founder.
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FounderMr Black Spirits Sep 2022 - PresentSydney, AuMr Black is now a part of the Diageo portfolio. I remain actively involved as the Brand Ambassador-at-large and Creative Director, working with the Diageo team to build on Mr Black’s considerable success, especially in North America. -
Founder & CeoMr Black Spirits Aug 2013 - Oct 2022Sydney, AuIn 2013, I met a guy named Philip in a distillery just north of Sydney, Australia. Together we made Mr Black, an extraordinary coffee liqueur that combined two much-loved slices of Australian life: good drinks and great coffee. Over the following years we came to understand that we were not just a coffee liqueur, but a company on a mission to take the culture of specialty coffee into the night. A spirit through which people could express their love for great coffee and expertly-crafted cocktails. Along the way we were lucky enough to be joined by over 40 thoughtful, coffee-obsessed employees and an extended family in the hundreds across our distributor network.Over the last five years, Mr Black has been the fastest growing brand in the global coffee liqueur category. Our products are available in over 20,000 bars, restaurants, liquor shops and supermarkets across 22 countries, including national distribution in the USA.#1 Selling Australian Spirit in the USA#1 Selling Australian Coffee Liqueur#1 Fastest Growing Coffee Spirit in the USA (Nielsen).#3 Top Trending Liqueur in the World (Drinks International 2023)"the leader in a new breed of spirits" - New York Times"The coffee liqueur for coffee geeks" - Esquire Magazine"Best Overall Coffee Liqueur" - Imbibe Magazine"Best Overall" Saveur Magazine -
Non Executive DirectorStarward Whisky May 2024 - PresentPort Melbourne, Victoria, AuWorking alongside a team of visionary distillers and astronauts (metaphorically speaking) at the world's most awarded whisky distillery. -
Founder In ResidenceDistill Ventures Jun 2023 - PresentLondon, England, GbSupporting the next generation of drinks entrepreneurs at Distill Ventures -
Investor, AdvisorSprintlaw Jan 2022 - PresentSydney, New South Wales, Au -
ConsultantNorthandsouth / Landor Associates Oct 2010 - Dec 2014northandsouth is an innovation agency with offices in Sydney and London that creates great ideas to help grow your brand. northandsouth was acquired by WPP Group company, Landor Associates in 2014.
Tom Baker Skills
Tom Baker Education Details
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UnswIndustrial Design
Frequently Asked Questions about Tom Baker
What company does Tom Baker work for?
Tom Baker works for Mr Black Spirits
What is Tom Baker's role at the current company?
Tom Baker's current role is Founder of Mr Black.
What is Tom Baker's email address?
Tom Baker's email address is t@tombaker.com.au
What schools did Tom Baker attend?
Tom Baker attended Unsw.
What skills is Tom Baker known for?
Tom Baker has skills like Outlets.
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