Tom Barton's Location
Manchester, England, United Kingdom, United Kingdom
Tom Barton's Contact Details
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About Tom Barton
Senior Product leader with extensive experience both as an individual contributer for highly complex products and recruiting, leading and mentoring teams of product specialists.
Tom Barton Work Experience Details
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Senior Product ManagerCinch Jan 2023 - PresentLondon, England, Gb -
Head Of Product - Nav, Myvm And IdVirgin Media Jul 2021 - Jan 2023Reading, Berkshire , GbVirginMedia O2 is one of the largest telco providers in the UK. The company is going through wholesale digital change to lead the market and disrupt how customers think about connectivity.My goal is to step away from the old way of building products in telco and set the strategy for building sustainable, best in class products that are quick to react to market change using modern cross-functional squad model focussing on OKRs that take us towards our mission of making connections that really matter.HighlightsLed a team of 3 product managers responsible for the existing customer product set- Reset the strategy of how VM built products ensuring personalisation was front and centre to every increment- Inspired the team to think big and take calculated risks and adopt a fail fast mentality - Setup and owned VMs personalisation product set delivering over £1MM in incremental sales driven by personalised content and clear next best actions- Role covers both care and existing customer cross sell/upsell, delivering personalized experience across both user journeys.-Transformed the MyVM platform that increased call containment by 6% and increased self service numbers by 11%- Deprecated an out of support platform, and rebuilt MYVM in a future proof and scalable way that saw account creation increase by 40% -
Senior Product ManagerVirgin Media Jul 2018 - Jun 2021Reading, Berkshire , Gb- Built out the existing customer product function and leading a team of 4 amazing product owners responsible for ensuring customers could self serve in a frictionless way. - Budget owner for all MyVM development, focusing on business cases, reporting, and demonstrating the value for money the business was getting from the initiatives that were being invested in- Championed new ways of working and developed and grew relationships between Digital and other areas of Virgin Media to ensure the best possible products were launched.- Ensured my teams were set up to deliver success across the lifecycle of the product and could deliver real value to our end users
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Senior Product OwnerBt Apr 2017 - Aug 2018London, Gb- Promoted to Senior Product Owner to take responsibility for the entire Help and Support side of the website.- Led a team of 6 Product owners that managed a wide portfolio of products across BT’s digital estate- Led the digital strategy for a £12 million product which I presented to the BT Consumer CEO as a step change from BTs core offerings- 1 of 8 people selected for BT Consumer’s inaugural high performer annual development programme- Created, concepted and launched a full redesign of Bt.com/help which receives over 1 million unique visitors a week, working with 3 key vendors across multiple platforms including live chat, community, FAQs and virtual assistants which transformed our help experience saving 17k calls per week and increase NPS by 8 points. -
Product OwnerBt Jun 2015 - Apr 2017London, GbProduct Owner for a new agent and customer fault diagnostic and tracking tool allowing customers to self-serve online and reduce agents call handling time. I ran all requirements elicitation workshops, created wireframes for the solution whilst also supporting the visual and technical design teams in the development of the product.- Concepted, designed & delivered a £4 million award winning project, overachieving the business case by 24%- Won the inaugural quarterly senior leadership-voted award for outstanding contribution to digital- Supported and help define user testing approach with both customers and agents creating high quality user-oriented products - Experience leading cross functional team including senior architects, commercial leads, heads of development and delivery to ensure the best product was developed and fully supported into delivery
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ConsultantDeloitte Uk Sep 2014 - Jun 2015Worldwide, Oo• Led the business analysis team for a £5 million IT transformation programme for Deloitte IT Services allowing Deloitte partners to better track, report and analyse the client portfolios• Created prototypes and wireframes using Axure to tease out any gaps and showcase the new reporting concepts• Set up and ran a programme management function including governance, financial controls and reporting• Ran demos, workshops and governance boards with senior stakeholders to ensure buy in and alignment on the solution -
AnalystDeloitte Uk Sep 2012 - Sep 2014Worldwide, OoKey projects include:- Application resiliency review for a major UK Bank- IT strategy piece for a public sector transport client- Account manager for the HP-Deloitte alliance- Customer journey and User Experience project for a major UK retailer- Variety of bid work including responding to RFPs, drafting engagement letters, team profiles and project plans
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Marketing & Projects AssistantLancaster University Dec 2009 - Sep 2012Lancaster, GbMy main role centred around conducting consultancy projects for local SMEs creating a professional relationship with my varied client base, whilst also performing other duties including, event management, administration and the production of marketing materials for the department’s SME engagement programmes. -
Search InternMedia Vest Jul 2009 - Dec 2009With a passion in digital marketing I spent the first five months of my year in industry working as a search intern at Media Vest in Manchester. Over the five months my role rapidly developed from that of producing basic reports and analysing data to helping run Adwords campaigns for a variety of different clients.
Tom Barton Skills
Management Consulting
Marketing
Data Analysis
Business Analysis
Project Management
Microsoft Excel
Strategy
Market Research
Analysis
Google Adwords
Powerpoint
Microsoft Word
Business Development
Marketing Management
Budgets
Change Management
Management
Problem Solving
Time Management
Marketing Strategy
Event Management
Ppc
Catalan
Yahoo Search
Msn Adcenter
Windows 7
Cms
Business Development Consultancy
Office Administration
Time And Attendance
Perfect Attendance
Cx
User Experience
User Experience Testing
Team Leadership
Product Management
Product Optimization
Product Development
Product Launch
Process Optimization
Adobe Experience Design
Adobe Experience Manager
Adobe Target
Tom Barton Education Details
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Lancaster UniversityGeneral -
The University Of British ColumbiaGeneral
Frequently Asked Questions about Tom Barton
What company does Tom Barton work for?
Tom Barton works for Cinch
What is Tom Barton's role at the current company?
Tom Barton's current role is Head of Product - MyVm, ID and Navigation.
What is Tom Barton's email address?
Tom Barton's email address is to****@****plc.com
What is Tom Barton's direct phone number?
Tom Barton's direct phone number is +4420735*****
What schools did Tom Barton attend?
Tom Barton attended Lancaster University, The University Of British Columbia.
What skills is Tom Barton known for?
Tom Barton has skills like Management Consulting, Marketing, Data Analysis, Business Analysis, Project Management, Microsoft Excel, Strategy, Market Research, Analysis, Google Adwords, Powerpoint, Microsoft Word.
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