Principal Product Marketing Consultant
Live Wire Marketing
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Tom B. Email & Phone Number
Principal Product Marketing Consultant
at
Live Wire Marketing
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✓ Verified July 2026
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Current company
Role
Principal Product Marketing Consultant
Location
Vancouver, British Columbia, Canada
Who is Tom B.? Overview
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Quick answer
Tom B. is listed as Principal Product Marketing Consultant at Live Wire Marketing, based in Vancouver, British Columbia, Canada. AeroLeads shows a matched LinkedIn profile for Tom B..
Tom B. previously worked as Director of Product Marketing, Global Platform & Business Verification at Trulioo and Director of Product Marketing, Platform at Trulioo. Tom B. holds Indesign from British Columbia Institute Of Technology.
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Live Wire Marketing
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Profile bio
About Tom B.
Tom B. is a Principal Product Marketing Consultant at Live Wire Marketing. He possess expertise in social media, microsoft office, social media marketing, marketing, teamwork and 30 more skills. Colleagues describe him as "Tom worked with our business to develop and implement a marketing campaign in a highly compressed time-frame that yielded significant results. I was impressed by Tom’s unique skill-set that allowed him to research and quickly understand a complex nuanced industry space and create a tailored marketing strategy. He immediately came across as a results oriented person who fits well into a team environment, and he was comfortable taking the lead on our project, even in an unfamiliar market. Tom is excellent at assessing a target market, developing a product or service message and dividing his time to manage project deliverables efficiently to meet a tight deadline. I would highly recommend Tom to anyone looking to make use of his skills and expertise in marketing and communications.", "Tom is a hard-working team player and charismatic leader. He is an excellent manager who takes responsibility for his team and embodies great leadership qualities. He understands the needs of both management and the collective, and facilitates a communicative work environment. He is able to identify valuable team players and drive team success. Tom is a champion of quality work, while balancing multiple responsibilities in a rapidly changing environment. Working closely with C-suite management and sales, he deeply understood the value of data driven metrics and KPIs, using thorough market research to support innovative proposals. Tom also worked hard on elevating the company brand. In my client facing position, I often received wonderful feedback on his highly effective messaging and marketing campaigns. It was a joy working with him as part of his team. I have no reservations about recommending Tom as a valuable asset to any company.", and "As the leader of the communications team of the Victoria Chapter of the BCSEA, I worked directly with Tom to develop communications strategies for events organized by our Chapter. Tom has excellent knowledge of communications tools and strategies and a great ability to think on his feet in regards to communications. He also worked hard and successfully to bridge the communications gap between the provincial body and local chapters of our organization. Not only that but he’s a great person to work with - responsive, smart, and sensitive to the needs of others."
Listed skills include Social Media, Microsoft Office, Social Media Marketing, Marketing, and 31 others.
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15 roles · 17 years
Tom B. work experience
A career timeline built from the work history available for this profile.
Director Of Product Marketing, Global Platform & Business Verification
CurrentDirector of Product Marketing owning the Trulioo Platform and KYB (Know Your Business) product division messaging, positioning, GTM strategy and feature developments.
May 2023 - Present
Director Of Product Marketing, Platform
May 2022 - May 2023
Product Marketing Manager, Kyc And Aml
May 2021 - Apr 2022
Principal Consultant
Prior client - Natural Gas Brokerage, BC- Developed and executed a B2B marketing strategy for entrance into California LNG & RNG markets, involving sales network growth, outbound lead engagement and lead funnel, collateral and documentation development - Resulted in $1.8-2.9M closed YOY revenue💬 "I was impressed by Tom’s unique skill-set that allowed him to research and quickly understand a complex nuanced industry space and create a tailored marketing strategy. Tom is excellent at assessing a target market, developing a product or service message and dividing his time to manage project deliverables efficiently to meet a tight deadline. I would highly recommend Tom to anyone looking to make use of his skills and expertise in marketing and communications." - Peter Kresnyak, Director, Absolute Resource Management Ltd.
Apr 2017 - Jul 2022
Director Of Marketing
- Successfully introduced a disruptive and brand-new clean technology product into typically resistant, fossil-fuel dependent industries (the Voltstack, the Tesla of generators - check them out)- Developed the global marketing strategies & campaigns that took the company from startup to established business, with locations in 8 countries and 34 cities across the world (and growing!)- $47M in pipeline top-of-funnel, securing $6.5M in annual sales- Overhauled marketing, product and sales direction to focus on customer financial benefit while also addressing key industry pain points- Successfully developed and executed global go-to-market strategies for 9 hardware products and 2 product updates for 4 unique verticals- Created interdepartmental, customer and product feedback cycles that continue to ensure the company’s first-mover advantage- Managed company rental department (its own standalone business) increasing revenue by 225% in under 2 years through strict customer satisfaction policies and zero deployment failure rate💬 "Tom is a hard-working team player and charismatic leader. He is an excellent manager who takes responsibility for his team and embodies great leadership qualities. He is a champion of quality work, while balancing multiple responsibilities in a rapidly changing environment. Working closely with C-suite management and sales, he deeply understood the value of data driven metrics and KPIs, using thorough market research to support innovative proposals. It was a joy working with him as part of his team. I have no reservations about recommending Tom as a valuable asset to any company." - Kallie Hu, Portable Electric Ltd.
May 2018 - Aug 2020
Marketing Team Lead
Sep 2017 - May 2018
Marketing Communications Consultant
- Provided strategic consultation on content marketing, copywriting and content strategy, resulting in pitch and Mission, Vision, Values overhaul- Developed and supported the development of several government proposals, ranging from Provincial to Municipal greenhouse gas accounting
Sep 2017 - Sep 2018
Head Of Marketing Communications
💬 "Tom is a standout talent and would be an asset to any team. Tom is always thinking strategically with an eye on the big picture and how his work impacts BCSEA’s success. I am particularly impressed with his initiative, dedication, and ability to juggle and contribute to multiple team projects with grace."- Ali Grovue, Executive Director, BC Sustainable Energy Association- Developed and executed multiple marketing campaigns, uniting indigenous groups, partner organizations, industries and governments, with minimal to zero budget- Successfully positioned organization as national influencer in sustainability, resulting in consulting opportunities with the Minister of Environment and Climate Change, Hon. C. McKenna- Produced profitable, internationally viewed sponsored Webinar series, with consistent 500+ attendance- Managed the communications strategy for the province-wide network of volunteer chapters
Oct 2016 - Mar 2017
Communications Manager
Apr 2015 - Oct 2016
Social Media And Communications Specialist
Oct 2015 - Apr 2016
Social Media Campaign Coordinator
Paws For Hope Animal Foundation
Feb 2015 - Oct 2015
Social Media Campaign Coordinator
Paws For Hope Animal Foundation
Nov 2014 - Jan 2015
Content Marketer
Provence Marinaside Restaurant
Aug 2014 - Jul 2015
Lighting Electrician
Multiple Production Companies
2010 - 2013
~3 yrs
4 education records
Tom B. education
Indesign
British Columbia Institute Of Technology
Photoshop
British Columbia Institute Of Technology
Bachelor Of Arts (B.A.), Social Anthropology
University Of Kent
International Baccalaureate, International Baccalaureate
Truro And Penwith College
FAQ
Frequently asked questions about Tom B.
Quick answers generated from the profile data available on this page.
What company does Tom B. work for?
Tom B. works for Live Wire Marketing.
What is Tom B.'s role at Live Wire Marketing?
Tom B. is listed as Principal Product Marketing Consultant at Live Wire Marketing.
Where is Tom B. based?
Tom B. is based in Vancouver, British Columbia, Canada while working with Live Wire Marketing.
What companies has Tom B. worked for?
Tom B. has worked for Live Wire Marketing, Trulioo, Live Wire Marketing Communications, Portable Electric, and Ghg Accounting Services.
How can I contact Tom B.?
You can use AeroLeads to view verified contact signals for Tom B. at Live Wire Marketing, including work email, phone, and LinkedIn data when available.
What schools did Tom B. attend?
Tom B. holds Indesign from British Columbia Institute Of Technology.
What skills is Tom B. known for?
Tom B. is listed with skills including Social Media, Microsoft Office, Social Media Marketing, Marketing, Teamwork, Research, Campaign Management, and Social Networking.
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