Tom Bergstrand

Tom Bergstrand Email and Phone Number

National Sales Manager @ AtoZ Sports @ A to Z Sports
Tom Bergstrand's Location
Prosper, Texas, United States, United States
Tom Bergstrand's Contact Details

Tom Bergstrand work email

Tom Bergstrand personal email

n/a
About Tom Bergstrand

With almost 20 years of media sales experience, I am a results-driven Senior Media Sales Executive who specializes in sponsorship sales, OOH, broadcast, and digital media. I have a proven track record of building account relationships, establishing professional partnerships, and exceeding sales goals across key accounts and markets.

Tom Bergstrand's Current Company Details
A to Z Sports

A To Z Sports

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National Sales Manager @ AtoZ Sports
Tom Bergstrand Work Experience Details
  • A To Z Sports
    National Sales Manager
    A To Z Sports Mar 2024 - Present
    Nashville, Tn, Us
    As the National Sales Manager for AtoZ Sports, my role encompasses helping to direct a talented sales team to achieve ambitious sales targets and innovating in the digital advertising space to enhance brand visibility and engagement. I excel in negotiating high-value contracts, developing comprehensive sponsorship packages, and fostering relationships with key stakeholders. Leveraging market analytics, I constantly adapt strategies to align with shifting trends and consumer preferences, ensuring our platform remains a leader in delivering exceptional NFL content and interactive fan experiences. AtoZ Sports is an immersive digital platform dedicated to delivering comprehensive sports coverage, analysis, and commentary. Specializing in NFL content, it offers fans in-depth articles, podcasts, and videos, ensuring enthusiasts stay connected with their favorite teams and players through engaging, up-to-date, and informative sports journalism and interactive experience
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  • Dallas Observer
    Multimedia Account Executive
    Dallas Observer Jul 2023 - Mar 2024
    Dallas, Texas, Us
    View
  • Hookit | Ai-Powered Sponsorship
    Senior Account Executive
    Hookit | Ai-Powered Sponsorship Jan 2021 - Jun 2023
    San Diego, California, Us
    Hookit is the first and most powerful sponsorship analytics platform to quantify and track the value of sports sponsorships in social and digital media, allowing brands to maximize investments, identify new partnership opportunities, and make their assets more effective.Defined new performance marketing SAAS technology tools and standardized marketing KPI's to optimize global measure sponsorship assets.Created the marketing and sales launch platform assets and framework to measure sponsorship value, ROO, and ROI for brands to track sponsorships in real time.Winner: 2016 Digital Marketing Association "Innovation of the Year" Award for Social & Digital Valuation Methodology deploying computer vision and AI to build advanced adjusted ad valuation algorithms.
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  • Balfour
    Director, Partnerships & Events
    Balfour Jul 2018 - Apr 2020
    Dallas, Texas, Us
    Connecting brands & students utilizing our unmatched network of grade, high school, and college relationships through events and enrichment programs
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  • Global Eagle
    Director Of National Ad Sales & Sponsorships
    Global Eagle Jun 2017 - May 2018
    Los Angeles, California, Us
    • Generated more than $1M in new advertising revenue in less than one year within in-flight media, digital, and sponsorship platforms by connecting clients with airline partner’s premium travel audiences. • Developed San Francisco and Boston markets by prospecting clients and agencies through industry trade outlets and online searches while maintaining an agency list in New York.• Increased sales in San Francisco by 300% year over year. • Created customized sponsorship for airline partners to generate revenue beyond limited traditional inventory.• KEY ACCOUNTS ($80K-$200K): Google, SoFi, Logitech, SalesForce, Betterment, HotelTonight.com.
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  • Outdoor Channel
    Account Executive - New York
    Outdoor Channel Jan 2011 - Sep 2016
    • Managed team to drive television, digital, and sponsorship sales revenue through prospecting, and direct sales to clients, and brand agencies. • Achieved highest office billing and exceeded personal revenue goal against 55% budget increase, ‘11-’13.• Acquired high-value endemic clients and increased average CPM’s by more than 50% in 3 years.• Helped create a reality show to showcase sponsor products by collaborating with producers to ensure proper brand exposure.• KEY ACCOUNTS ($50K-$750K): GM, Sig Sauer, Shell Oil, General Tire, Under Armour, Dick’s Sporting Goods.
  • Winnercomm
    Vice President Of Sales
    Winnercomm Sep 2006 - Jan 2011
    • Managed team to drive television, digital, and sponsorship revenue, consisting of on-air elements, event sponsorships, signage, and digital and email elements.• Recognized as the top salesperson for generating $12.5M in media and sponsorship sales through agencies and client direct.• Managed contracts, budgets, and properties, including PBA Tour, PRCA Rodeo Assoc., National Thoroughbred Racing Assoc., Wendy’s 3 Tour Challenge, and Women’s World Cup of Softball.• Collaborated with event commissioners, marketing, production, digital, and activation teams. • KEY ACCOUNTS ($50K-$7.5M): Lumber Liquidators, Continental Tire, Denny’s, Progressive Insurance, KFC.
  • Van Wagner Group, Llc
    Account Manager
    Van Wagner Group, Llc Jun 2002 - Sep 2006
    Responsible of generating revenue for both our media/sponsorship group as well as our Dorna sports signage division. Created multi-million dollar television media sponsorship and on-site campaigns for our PRCA Rodeo, Major League Baseball, NBA and NCAA Basketball, and Formula 1 clients

Tom Bergstrand Education Details

  • Mercy University
    Mercy University
    Business Administration: Marketing

Frequently Asked Questions about Tom Bergstrand

What company does Tom Bergstrand work for?

Tom Bergstrand works for A To Z Sports

What is Tom Bergstrand's role at the current company?

Tom Bergstrand's current role is National Sales Manager @ AtoZ Sports.

What is Tom Bergstrand's email address?

Tom Bergstrand's email address is tb****@****kit.com

What is Tom Bergstrand's direct phone number?

Tom Bergstrand's direct phone number is +177033*****

What schools did Tom Bergstrand attend?

Tom Bergstrand attended Mercy University.

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