Tom Bianchi Email & Phone Number

London, Gb

Boston, Ma, Us

- Lead the global Product and Solution Marketing team for Acquia-Defining the GTM and future strategy for Acquia's Digital Experience Platform- Supporting Acquia's Innovation Strategy fro future growth

Boston, Ma, Us

During my time as Interim CMO, the marketing team have gone from strength to strength and achieved:- Exceeded pipeline goals and delivered $110M in marketing qualified pipeline - Reduced CAC and delivered $7M in EBITDA back to the business - Integrated the Widen acquisition from a brand and tech stack perspective - Increased digital engagement with the Acquia brand with LinkedIn followers over 100k and website traffic up 56.8%The Interim CMO role at Acquia's primary responsibility was to drive global growth with great marketing programs, events, content and digital experience; to help grow the brand and be a public storyteller of Digital Experience success stories of customers using Acquia products all around the world. Reporting to the CEO as part of the Senior Leadership Team and responsible for Acquia's global marketing functions:- Field Marketing - Brand- Communications, PR and AR - Content - Partner Marketing- Web and Digital

Boston, Ma, Us

Full year 2020: I led the EMEA marketing team to a 36% YoY qualified marketing sourced pipeline growth and a 49% increase in marketing qualified leads. I've launched a new podcast (The Open Sauce) and my team grew from 3 to 7, increased our social reach with new paid and organic social content, brought on two new PR agencies (UK and France), executed countless virtual events and webinars and they achieved all of this remotely. Proud to be an Acquian and work with the amazing team we have!As part of the global leadership team, my responsibilities include:- Leading the EMEA marketing function to help drive pipeline and revenue growth- As part of the marketing leadership team, working to optimize global programs and drive pipeline growth globally- Overseeing the Acquia.com re-design and re-platform to Drupal 9, to create a beautiful digital experience- Working with the EMEA Leadership Team to drive the regional go-to-market

Darmstadt, Hessen, De

As part of the EMEA Management team and Global Marketing Leadership team, I was responsible for leading the UK, Nordics, Middle East & Turkey and South Africa field marketing teams, to drive marketing generated pipeline and it's conversion to revenue. For full year 2018, my team has delivered 37% YoY pipeline growth, of which over 10% is closed-won business in the fiscal year. My responsibilities included:- Leading a team of brilliant marketers to deliver successful demand generation and reputation programs- Marketing Contribution to Pipeline and Revenue to generate new demand- Driving our local IoT strategy to support growth of our IoT Platform- Driving growth in our key accounts using an ABM approach- Increasing market awareness with local PR and reputation building

Solna, Stockholm, Se

Leading the Content and Digital Teams – I optimized performance and drove pipeline contribution. I was brought in to apply structure, process and best practice and wasable to achieve positive pipeline impact in the first 90 days - adding $23M in new pipeline from the website and digital programs. The Digital Team is now better supporting the wider organisation and already seen as having a positive impact, an improved reputation and revenue contribution.Responsible For:• Global brand, reputation and content strategy• Website, Customer Community, Social Media, Paid Search and SEO teams• Design team and content operations team

Las Vegas, Nv, Us

I lead the EMEA marketing group at Rimini Street and my team is responsible for delivering integrated programs, events and content to support pipeline and lead creation.I have:- Built out the international marketing function and hired the EMEA marketing team- Helped define and shape global marketing processes- Grown response rate, lead generation and pipeline consistently and successfully

Las Vegas, Nv, Us

I was responsible for all Marketing activities in EMEA and ANZ for Rimini Street. This included:- Outbound Marketing (Email, Social, Direct Mail)- Third Party Programs (Partner based marketing, Industry Publications)- Events and Tradeshows- Data Quality- Local PR and ARAdditionally, I was targeted with:- Growing campaign response rates- Demand Generation and new engagements, through campaigns, events, PR, AR and Inbound marketing- Global marketing planning process.Achievements:- Doubled campaign responders in a two year period for EMEA (2015 vs 2013)- Increased number of opportunities from campaigns by 62% in one year (2014 vs 2013)- More than tripled marketing influenced sales revenue for EMEA (2015 vs 2014)Rimini Street is the leading provider of Independent Enterprise Software Maintenance and Support for SAP and Oracle E-Business Suite, Siebel, PeopleSoft, JD Edwards, Hyperion and RETEK

Las Vegas, Nv, Us

I was responsible for all Marketing activities in EMEA for Rimini Street. This included:- Outbound Marketing (Email, Social, Direct Mail)- Third Party Programs (Partner based marketing, Industry Publications)- Events and Tradeshows- Data Quality- Local PR and ARRimini Street is the leading provider of Independent Enterprise Software Maintenance and Support for SAP and Oracle E-Business Suite, Siebel, PeopleSoft, JD Edwards, Hyperion and RETEK softwareAchievements:- Increased total number of campaign responders by 44% in one year (2014 vs 2013)- Increased number of opportunities from campaigns by 62% in one year (2014 vs 2013)- Successfully led global international marketing planning process for all non-US territories

Vélizy-Villacoublay, Fr

My role was similar to that of a product marketing manager - I was responsible for defining the go-to-market plan and strategy for industry focused solutions at the Dassault Systemes simulation brand - SIMULIA. Also responsible for Global Demand Generation.Responsibilities for each solution:- Solution Strategy- Pricing & packaging- Geography, Sales channel (direct &/or in-direct), - Services to support software- Marketing kits, campaigns and content - Available for regional teams to execute- Campaign Management and Execution- Enablement of sales and marketing globallyOther responsibilities:- Work with R&D to meet customer requirements of each solution- Market analysis to understand opportunities and demand- Metrics and tracking to measure success of brand marketing, globally

Vélizy-Villacoublay, Fr

Responsible for the SIMULIA Brand Industry Marketing Programs and Campaigns WW for the following industry sectors:Automotive, Aerospace, Energy, Industrial Equipment, Turbomachinery, Shipbuilding and DefenceSkills:- Web content creation- CRM and Email/Campaign Automation tools- Agency Management (PR, Graphics, Marketing)- Advertising (Web and Print)- Project Management

Vélizy-Villacoublay, Fr

I was responsible for coordinating all marketing activity for the SIMULIA brand of Dassault Systemes across EMEA.

Vélizy-Villacoublay, Fr

I was responsible for all UK marketing for the Dassault Systemes brand for realistic simulation, SIMULIA.

Wrexham, Gb

I managed business customer's mobile phone accounts with this UK Vodafone reseller.

Proffesional Dipm, Marketing

Bachelor'S Degree, Aviation Technology & Pilot Studies