Tom Blake Email and Phone Number
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I use massive data from enormous marketplaces to deliver models for product, business insights, and academic understanding of the economics of e-commerce: marketing, pricing, search, auctions, and bargaining in the digital world.The tools of my trade are economic theory, experimentation, advanced econometrics, machine learning, and of course all the tricks/tools of harnessing petabytes of data. I've built everything from the simple policy evaluation, to more robust metric construction, complex hybrid ML and econometric models, dashboarding, and end-to-end tools for other scientists.I currently lead a small data science team in Amazon Search in Palo Alto, where we work to bring some economic principles to large scale experimentation, commonly using tools at the intersection of ML and econometrics.
Amazon
View- Website:
- amazon.com
- Employees:
- 734811
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Director, Core Shopping Data ScienceAmazonCalifornia, United States -
Director, Search Data ScienceAmazonCalifornia, United States -
Director, Search EconomicsAmazon Apr 2024 - PresentSeattle, Wa, UsI lead Amazon Search's data science group. We create the science and infrastructure behind metrics and experimentation that allows Amazon to build a world class search and discovery experience. We research how search results, presentation, and interface impact the way users shop, and the way sellers find buyers. That is, we are valuing the core premise of the internet's ability to reduce informational frictions (for commerce, anyway). To this work, we bring expertise in constrained optimization, causal inference, and marketplace equilibrium effects. To look around corners on how customer behavior is evolving in e-commerce, we run experiments and otherwise serve as the 'front line recon' on potential new ways for making shopping work for customers.... all at petabyte scale. -
Sr. Manager For Search Economics And Data ScienceAmazon Oct 2019 - Apr 2024Seattle, Wa, Us -
Economist, Data Science ManagerA9.Com Aug 2017 - PresentPalo Alto, Ca, UsA9 was created to bring world class search to Amazon's millions of customers. I came to A9 to bring an economic lens on shopping to Amazon Search. -
Head Of Economics TeamEbay Oct 2015 - Jul 2017San Jose, Ca, UsLed a small band of PhD-trained economists who use economic theory and econometrics to help eBay manage a global multi-billion-dollar marketplace. We engage with teams ranging from product engineering to HR to finance, wherever there may be a problem that can benefit from thinking like an economist. Market experiments and economic models of platforms in a big data environment deliver business objectives and better market outcomes. Just a few examples of work to date:- Created new product features inspired by behavioral economics that raised conversion rates for eBay's bargaining platform (Best Offer)- Demand estimation algos for optimizing return on targeted price subsidies, to automate manual deals curation by merchants- Estimated the benefits and costs of shipping forecasts for conversion gains balanced against the derived consequences of late delivery - Created optimal taxation models, and model calibration through elasticity estimates, for platform pricing- Implemented machine learning heterogenous treatment effects modeling for targeted advertising engine- Measurement of long term consequences of platform choices using econometric models and AB tests to understand outcomes over longer horizonsWe also foster academic understanding of the economics of e-commerce through collaboration with researchers in academia and publication of original research. Many of the eBay papers in top economics journals are results of collaboration with our group. -
Economist, Senior Research ScientistEbay Jun 2012 - Oct 2015San Jose, Ca, UsAs an economist and researcher at eBay, I engaged with a wide range of teams to use economics and econometrics to meet business objectives and generate economic research.Some examples of my impact:- Designed innovative experiments to measure causal (incremental) returns to marketing in areas of paid search, display, affiliates, deals promotions, and even TV. Results were used to retarget more profitable ad demographics and raise profitability.- Executed large scale cross-channel test to calibrate a Media Mix Model for optimal balancing of marketing spend- Built a multi-touch attribution system using large scale logistic regression models which can generate predicted values for tracking real-time partial contributions of internet marketing channels.- Created a machine learning econometric estimator (a propensity score estimator with a random forest first stage) for estimating the value of a rewards program- Leveraged bargaining theory to guide offers on eBay's Best Offer feature which proved to increase conversion rates- Used NLP and machine learning to mine text in negotiation communications to improve conversion success odds (see working paper on my website)- Modeled AB testing on a platform (marketplace) and created heuristics for understanding the biases caused by market interactions (see publications below)- Estimated costs of searching for items in e-commerce (see publications below)This work has informed eBay market design to achieve business objectives as well as led to publications of original research. -
Senior Associate, LitigationHemming Morse, Inc. Feb 2004 - Aug 2007Concord, Ca, UsProvided economic damages calculations for expert testimony in the areas of intellectual property, anti-trust, consumer class action, employee class action, and fraud. Specialized skills in data analysis and statistics. -
System Network Administrator (College Job)Kashi Company Jun 2002 - Jul 2003Solana Beach, California, Us -
It Support Technician (High School Job)Datasafe Information Management Solutions 1997 - 2002South San Francisco, Ca, Us
Tom Blake Skills
Tom Blake Education Details
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University Of California, DavisEconomics -
Uc San DiegoMathematics And Economics
Frequently Asked Questions about Tom Blake
What company does Tom Blake work for?
Tom Blake works for Amazon
What is Tom Blake's role at the current company?
Tom Blake's current role is Director, Core Shopping Data Science.
What is Tom Blake's email address?
Tom Blake's email address is to****@****ail.com
What is Tom Blake's direct phone number?
Tom Blake's direct phone number is +1 408-376*****
What schools did Tom Blake attend?
Tom Blake attended University Of California, Davis, Uc San Diego.
What skills is Tom Blake known for?
Tom Blake has skills like Stata, Sql, Econometrics, Economics, Data Analysis, Microsoft Excel, Policy Analysis, Litigation Support, R, Microsoft Office, Qualitative Research, Statistical Modeling.
Who are Tom Blake's colleagues?
Tom Blake's colleagues are Lik Hong, Rene' Gutierrez, Rachel Vega, Eloy López Del Río, Gaming Server, Mr Navneet Mehla, Gerrit De Haan.
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