Leading a team of content specialists to deliver the B2B and B2C content strategy for the UK’s leading marketplace for home improvements and repairs, Checkatrade. Content performance: achieving strategic organic growth to get consumers and trades on site. Content strategy: creating and leading the strategy for content to contribute the business KPIs (organic growth, trade member base number and jobs/contacts/leads for our members). KPIs: setting and accountable to deliver to the content marketing team’s KPIs. Content creation: leading the editorial calendar and setting writing quality guidelines.Direct reports: manage and mentor a Content Manager, Content Exec, and x9 copywriters. Customer experience: customer obsessed, I create content that puts the user first, and contributes to SEO growth. Conversion rate optimisation to review and improve the customer experience. Product owner/management (the blog): I own the blog channel in all its entirety; from the blog’s functionality and performance to dev enhancements.

Managing Sony Music UK’s website content. Leading the SEO and Content strategy.

Creative content marketing to turn prospects into customers. Combining copywriting, SEO and user psychology.I started TJ Creative back in 2017. This was after I was left cringing at the content being pushed out on websites for SEO. Agencies and freelancers (on Fiverr mostly) who were 'experts' were producing content for the sake of it when it came to SEO. Meaningless content in SEO is exactly that, meaningless. The only result you'll achieve doing SEO this way is losing all credibility for your website and brand.My main goal, whenever I work with any business, is to show them the value of content. Content marketing is not an expense, it's an investment. It offers a greater ROI than most other marketing that you're doing right now. If you've got a website with zero traffic, enquiries and sales, then you need to make a change. Content is a safe investment that will get you gains for the long term.My area of expertise sits with website content, SEO, copywriting, content design & UX (on websites and apps), and brand messaging.

The author of six novels under the pen name T. J. Blake. Each novel is available to read for free on Amazon's Kindle Unlimited. Books include the 5⭐ paranormal thriller "Familiar", and 5⭐ psychological thriller "DECEPTION: A Love of Lies". Both books are available to listen to on Audible.

My cashless tipping app concept that unfortunately never made it off the ground. We designed the app, built the website, began marketing it through social media and blogging. The blog content was purchased by TiPJAR.

I defined and executed the content strategy for an array of businesses; from exciting startups to globally leading brands. My role owned website content writing, copywriting, content design/UX, SEO, organic and paid social media, and PPC. I worked with the likes of KIA, NTT Comms, UK Connect, Groop, and The Link App.

I led a team of copywriters to produce quality SEO content for our clients.My role was to improve the copywriting department in terms of the quality of our writing and to refine and develop our content production processes. The typical management roles I had to complete were regular meetings with my manager, meetings with my team, managing workloads, organising annual leave cover, dealing with employee or client complaints, interviewing candidates, and training all new employees. I played a pivotal role in defining and executing our new means to creating our content. Some of the brands I worked with include Brackenwood Windows, Lok’nStore, The Pocket App and Ceilcote.

In my role as SEO Copywriter, I wrote SEO content for around 100 clients - these SEO pieces consist of website content, content re-writes, articles & blog posts, email marketing material and social media posts.My clients ranged from local businesses to globally leading companies, specialising in a large selection of industries – retail, technology, engineering, fashion, packaging, transport, property, finance, hair & beauty, advertising, marketing, PR, education, healthcare and many more.

Published opinion articles based on sport, TV, Film and Writing.