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Tom combines a unique blend of marketing, general management, technology and strategy consulting experience along with his entrepreneurial passion for creating new business models. He has started a number of businesses in the U.S. and around the globe and has a long history of successfully driving innovation and new value creation at large companies, such as J&J, GSK, P&G and small companies like his internet start-up, innovation and strategy consulting firm, medicinal cannabis, and UVC devices business. He is a restless value creator.As COO of Ilera Healthcare, Tom dramatically increased the revenue run, which positioned the company for its acquisition by Terrascend. He founded and is CEO of TB Innovative--an innovation and marketing strategy consulting firm focused on creating new business models. He published a book on innovation: "Diary of an Innovator - Finding the Path Not Taken," and delivered a TEDx talk called "The Power of Inexperience." He delivers motivational talks on innovation, leadership and “technology-driven business strategy” to global companies and serves as an executive advisor to business leaders. Tom established international business ventures between Janssen Pharmaceuticals and Johnson & Johnson Consumer Products around the globe. He launched more than 25 brands in multiple countries and served on the Board of the international business units. He managed a $100mm brand and initiated a number of new business models for J&J in the U.S. market. Tom also spent 6 years as Global Head of Information Technology and eMarketing for GlaxoSmithKline Consumer Healthcare, where he focused on leveraging technology to drive sales. He drove numerous digital initiatives including: e-sampling, e-detailing, and viral marketing. He created a 400-person virtual selling network at 200 universities to increase sales of GSK brands.Tom was founder and CEO of OmniChoice—an Internet business that developed patented decision support software. The company was sold to Call Vision and then VeriSign. Tom holds a B.A. degree in Economics from Duke University and earned his MBA in Entrepreneurial Management/Marketing from the Wharton School of Business. He was an Adjunct Professor teaching at Wharton’s Small Business Development Center (First Steps to Starting a New Business) and at Villanova’s School of Business (Entrepreneurial Marketing).
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CeoTb InnovativePhiladelphia, Pa, Us
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Executive AdvisorSidero Bioscience Jun 2021 - PresentHershey, Pa, UsPatented h-ferritin/iron complex that addresses conditions related to iron deficiency/iron deficiency and has unique capability to support brain health while maintaining iron homeostasis in the body and brain. -
Executive AdvisorTag.Bio Jun 2021 - PresentSan Francisco, California, UsRapid harmonization of disparate data sets (internal and external) and access to a library of intuitive analytic tools through Large Language Model (LLM) to accelerate drug discovery, development and commercialization. -
CeoTb Innovative Jul 2013 - PresentInnovation, strategy and marketing consulting firm specializing in creating new business value at the intersection of technology and people; training leaders to push the boundaries to enhance personal strengths. Innovation models, marketing and business strategy development all geared to creating new business value. Author of Diary of an Innovator--Finding the Path Not Taken. Motivational speaker--delivered a TEDx talk on the "Power of Inexperience."
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Chief Commercial OfficerHealthe By Lighting Science May 2020 - Oct 2020Orlando, Florida, UsHarnessing the power of light to disable viruses, bacteria and mold to help make indoor environments safe. Healthe helps to create safe indoor environments with an array of UVC solutions designed to combat the viral/bacterial threats from people, air, and surfaces. -
Chief BusinessZelira Therapeutics Jan 2020 - May 2020Perth, Western Australia, AuDeveloping clinically validated cannabinoid based and hemp-derived CBD medicines to improve the lives of patients and consumers. -
Chief Operating OfficerIlera Healthcare Jan 2019 - Feb 2020Plymouth Meeting, Pennsylvania, UsIlera Healthcare is a vertically-integrated, rapidly growing medical cannabis business dedicated to developing unique medicinal formulations of cannabinoids, flavonoids and terpenes to improve the lives of patients suffering from specific conditions. -
Adjunct Professor--Entrepreneurial MarketingVillanova University 2008 - 2015Villanova, Pa, UsTeach course in Entrepreneurial Marketing at Villanova's School of Business -
President And CeoOmega Group Sep 2008 - Dec 2013Strategic Research--proprietary techniques for delivering breakthrough opportunities through discoveryBusiness Strategy--vision/mission development, strategy formulation, ideation/innovationBrand Positioning--the Value Proposition and Positioning Pardigms
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Adjunct Professor--Small Business Development CenterWharton Business School 2002 - 2012Philadelphia, Pa, UsTeach "First Steps" to starting a new business -
Vp, Consumer Health It And Global EmarketingGlaxosmithkline 2002 - 2008Brentford, Middlesex, GbHead of Global IT organization and Global eMarketing for GSK's Consumer Healthcare business ($5B+ sales): Created network of 400 student representatives at 200Universities to promote GSK brands; Initiated program that drove $1.5M increase (+12%) in sales through web based campaign;Drove 30% increase in new prescriptions through e-detailing program; Generated $2M savings through consolidation and outsourcing. -
Vice President Of Sales And MarketingIntermedia, Inc. 2002 - 2002Sunnyvale, California, UsLed business development organization with emphasis on pharmaceuticals and biotech;Developed and executed plan to utilize technology platform to convert clinical investigators into key opinion leaders -
CeoOmnichoice 1999 - 2001Raised $11.5M in capital to build internet/software business that allowed telecom providers to get customers to optimal plan based on unique preferences, profile and usage patterns.Established partnerships with 80+ telecom and utility providersDrove more than 1M users to websiteSold business to Call Vision--which was then acquired by Verisign.
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Head Of Strategic ConsultingQwest Internet Solutions 1999 - 1999Monroe, La, UsManaged team of strategy consultants and account managers to drive sales of internet related programs -
Product DirectorJohnson & Johnson 1995 - 1999New Brunswick, Nj, UsProduct Director for Children's TYLENOL--developed highest scoring advertising in Brand history; receieved J&J Achievement awardInternational Product Director--Launched 20+ brands in 5 countries and provided on-going marketing and management consulting; Negotatiated joint ventures between Janssen Pharmaceuticals and J&J Consumer businesses in Argentina and Venezuela; received J&J Achievement award -
Assistant Product Director--Tylenol Allergy Sinus, Tylenol Sinus, Sine-AidJohnson & Johnson 1993 - 1995New Brunswick, Nj, UsCreated and executed business plans for sinus and allergy sinus franchises. Launched innovative marketing programs across business sectors and partnered with external companies to drive sales. Launched first-ever "Pollen Forecast" in support of the allergy business. -
Product DirectorSmithkline Clinical Laboratory 1995 - 1995Commercial lead for the launch of a point-of-care testing device performing top requested tests with a drop of blood at the point of care. -
Marketing InternProcter & Gamble Jun 1992 - Aug 1992Cincinnati, Ohio, UsDeveloped a recommendation for P&G's Food and Beverage division to purchase Millstone whole bean coffee business. P&G purchased Millstone in 1995. -
Management AssociateSmithkline Beecham 1987 - 1991Brentford, Middlesex, GbTraining program designed to give exposure to core functional areas across multiple business units. Developmental assignments included: US Pharmaceutical sales, Consumer Marketing, Human Resources for Clinical Labs, and Marketing for National Accounts--multi-hospital systems/HMOs.
Tom Borger Skills
Tom Borger Education Details
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The Wharton SchoolEntrepreneurial Management And Marketing -
Duke UniversityEconomics -
Conestoga High School -
Duke University -
Duke UniversityEconomics
Frequently Asked Questions about Tom Borger
What company does Tom Borger work for?
Tom Borger works for Tb Innovative
What is Tom Borger's role at the current company?
Tom Borger's current role is CEO.
What is Tom Borger's email address?
Tom Borger's email address is to****@****ail.com
What schools did Tom Borger attend?
Tom Borger attended The Wharton School, Duke University, Conestoga High School, Duke University, Duke University.
What skills is Tom Borger known for?
Tom Borger has skills like Strategy, Entrepreneurship, Leadership, Start Ups, Business Strategy, Business Development, Management, Cross Functional Team Leadership, Market Research, Strategic Planning, Pharmaceutical Industry, Training.
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