MULTI-CHANNEL MARKETING MANAGER-In the role of a B2B marketing manager leading a dynamic team of multi-talented marketers, it is imperative to effect direct results on the bottom line. Taking new products to market via inbound and outbound campaigns has produced record e-commerce sales each month. Promoting new products through Google and Facebook ads deliver success while e-mail marketing campaigns bring in record sales.Always on the cutting edge of the digital marketing revolution, I combine team leadership with personal skills to generate CONTENT CREATION such as technical and promotional writing, graphic design, B2B video production (recorded, edited and promoted many informational videos), outbound e-mail campaign design, Google and Facebook pay-per-click advertising and social media with technical HTML-based website-building, search engine optimization SEO and Search Engine Marketing SEM skills.As a Web Developer and Web Architect, designed and built several B2B e-commerce websites with 10s of thousands of SKU part numbers and multiple variant pricing options. Wrote all search-engine-savvy text, created all graphics and built entire background architecture. Aggressive inbound and outbound B2B marketing strategy, target market segmentation, technical web, SEO capabilities and analytics tie everything together in an ROI package that proves the wisdom of investing in an action-driven marketing strategy.
Listed skills include Press Releases, Marketing Strategy, Marketing, Email Marketing, and 48 others.