Tom Bourke Email and Phone Number
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MULTI-CHANNEL MARKETING MANAGER-In the role of a B2B marketing manager leading a dynamic team of multi-talented marketers, it is imperative to effect direct results on the bottom line. Taking new products to market via inbound and outbound campaigns has produced record e-commerce sales each month. Promoting new products through Google and Facebook ads deliver success while e-mail marketing campaigns bring in record sales.Always on the cutting edge of the digital marketing revolution, I combine team leadership with personal skills to generate CONTENT CREATION such as technical and promotional writing, graphic design, B2B video production (recorded, edited and promoted many informational videos), outbound e-mail campaign design, Google and Facebook pay-per-click advertising and social media with technical HTML-based website-building, search engine optimization SEO and Search Engine Marketing SEM skills.As a Web Developer and Web Architect, designed and built several B2B e-commerce websites with 10s of thousands of SKU part numbers and multiple variant pricing options. Wrote all search-engine-savvy text, created all graphics and built entire background architecture. Aggressive inbound and outbound B2B marketing strategy, target market segmentation, technical web, SEO capabilities and analytics tie everything together in an ROI package that proves the wisdom of investing in an action-driven marketing strategy.
Promaxx Tool
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25+ Total Years Experience - Marketing ManagerPromaxx Tool Aug 2021 - PresentUpper St Clair Township, Pennsylvania, UsManaging a dynamic marketing team by leading from the front using all the tools in a master marketer’s toolkit. As of the end of 2023, e-commerce sales have realized an Annual Percentage Growth Rate of 30 percent on top of 2022’s 50 percent increase. Current 2024 e-commerce sales numbers indicate another annual double-digit growth.Leading team in the marketing management of three separate companies that comprise the Milton Specialty Tool Group. These include ProMAXX Tool, Steck Manufacturing and LTI Tools.1. Budgeting and enacting overall marketing strategy for three brands2. Coordinating and crafting NEW product launches across three different brands3. Enacting smart website design/architecture from concept to continued upgrades4. Producing Search Engine Optimized product pages that generate sales5. Overseeing and contributing to multiple E-mail marketing campaigns with multiple target segments6. Managing a contact database that includes multiple business segments across three brands.7. Directing and organizing multiple print advertising campaigns across several industry trade publication segments8. Directing and contributing to Google pay-per click advertising campaigns9. Coordinating and contributing to social media management across three brands10. Recording, editing and helping to produce B2B product demonstration videos for three different brands11. Managing and guiding vendors and outside marketing organizations to ensure any work they do adheres to marketing best practicesCreating and managing a robust, annual print/digital advertising and marketing plan involving multiple industry publications and e-newsletter outlets. This includes overseeing and creating digital ads that point toward specific landing pages and ensuring print ads are scheduled on the marketing calendar. Also, writing and submitting multiple press releases, feature magazine articles and new product spotlights for print publication and electronic distribution.
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Marketing ManagerDistributor Service Incorporated Jul 2015 - Sep 2021Carnegie, Pa, UsMarketing Manager• Working with marketing departments from 50+ vendor companies, successfully creating strategies and campaigns to promote their products using digital marketing techniques.• Imagining, building and optimizing three e-commerce sites that have generated millions of dollars in sales revenue. These sites each include thousands of individual SKUs representing a wide variety of product categories.• Producing a plethora of outbound e-mail marketing campaigns that drive recipients to specific landing pages. These include informational as well as product-based sales pieces.• Recording, editing and uploading more than 25 B2B videos with well over 33.5K+ views and 77.3K+ minutes of watch time.• Using graphic design software, journalistic writing skills and digital mastery to produce material for print, blogs and online persuasive content.• Creating a brand from scratch and crafting an e-commerce site that generated more than $276,000 in sales in less than four months. This process included logo creation, branding messaging, all graphics, thousands of part images and SEO. -
Marketing ManagerTigg Corporation - Activated Carbon Air & Water Purification Sep 2011 - Jul 2015As the Marketing Manager for TIGG, LLC, continually upgrade company website to improve search engine optimization by writing web-focused text, designing graphics and adjusting overall HTML code and page layout.During the course of a 12-month-period, increased web site visits by 57%, grew the unique visitors count by 64% and boosted pageviews by 47%. Oversee and manage the company's CRM system and produce various sales and marketing reports for quarterly presentations.In addition, utilize social media such as Facebook, LinkedIn and Twitter, Google AdWords and Microsoft AdCenter to drive traffic to www.TIGG.com and prompt visitors to initiate RFQ forms. With a Google Adwords certification, conceive, enact and maintain several dynamic AdWords campaigns targeting different subject matter and target groups.Create and initiate e-mail marketing campaigns while compiling industry-relevant e-mail lists. Compose press releases and articles for various trade publications and design print advertisements for magazines. Manage TIGG’s presence on Facebook while adding to various industry blogs.Analyze business trends by tracking weekly and monthly sales and opportunity figures. Then, compile meaningful, detailed reports on sales, opportunities and lead sources.As part of the sales force, recommend various activated carbon media and adsorption vessels to new leads and existing customers requesting quotes via company website or by phone. Then, follow up on quotes and close the deal on the sales cycle, thereby generating revenue.
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Us Army Public Affairs Non-Commissioned Officer (E-6 Staff Sergeant)Us Army 2Nd Brigade, 28Th Infantry Division Aug 2011 - Aug 2014As the public affairs NCO for 2nd Brigade, 28th Infantry Division, cover events and report news and information about the brigade to educate and inform the public on its missions. Act as liaison between members of the media and Army personnel.Write and publish news articles in a wide variety of internal and external publications on local, state, national and international military events while interviewing U.S. ambassadors, generals, soldiers, foreign military officers and national sports figures. Contribute to brigade-level Facebook page and other public affairs activities.
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Us Army Infantryman (11-B)Us Army Company C. 1-110Th Infantry Oct 2009 - Aug 2011Deployed to Afghanistan's Gardez District as part of Provincial Reconstruction Team Paktya. Immediately after participating in combat actions as an infantryman, interviewed troops and wrote news articles for their hometown newspapers. Performed various roles including infantry squad leader, fire team leader and convoy commander.
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Us Army Infantryman (11-B)Company A. 2-112 Infantry Oct 2008 - Sep 2009Deployed to Iraq as an infantryman with the 56th Stryker Brigade. Participated in show-of-force patrols, key leader engagements, joint patrols with Iraqi Army personnel and more missions in and around Baghdad and Abu Ghraib, Iraq.
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Marketing CoordinatorParkvale Bank Apr 2006 - Aug 2007Coordinating all marketing efforts for a 47-branch bank in three states. This includes media buying, ad design, print brokering, website management and other graphic and copy writing duties. Designing brochures for multiple bank product lines while creating a print and online, fillable, consumer and business credit card application brochure. -
Marketing DirectorEnterprise Bank - Pittsburgh Aug 1999 - Aug 2005Creating much of the bank's initial branding efforts including product descriptions, cut lines, brochures, graphics, sales material and web content. As part of the bank's expanded business services offerings to clients, acting as a marketing consultant to small businesses, designing corporate web pages, initial marketing material and trade show booths.Designing and enacting the print and web presence for and promoting all aspects of a business-to-business financial institution. This includes highlighting the bank's relationship managers, interest rates and all financial products and services. Working closely with the bank's business clients to learn their entrepreneurial stories and then write informational articles that help other business owners use these experiences to their own benefit.
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Graphic Designer & Copy WriterInventure Associates 1999 - 1999
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Marine Corps Infantry Squad Leader (0311)United States Marine Corps Aug 1987 - 1993Washington, Dc, UsServing for six years in the Marine Corps Infantry. As a Non Commissioned Officer, lead troops in training and in actual combat missions in Mogadishu, Somalia. Graduated from several Marine Corps schools including Infantry Squad Leader School, Terrorism Counteraction, Helicopter Rope Suspension Techniques (HRST) Master School and more.
Tom Bourke Skills
Tom Bourke Education Details
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Defense Information SchoolPublic Affairs -
Point Park UniversityJournalism
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Community College Of Allegheny CountyJournalism
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Plum Borough High School
Frequently Asked Questions about Tom Bourke
What company does Tom Bourke work for?
Tom Bourke works for Promaxx Tool
What is Tom Bourke's role at the current company?
Tom Bourke's current role is 25+ Years Overall Marketing Experience - Currently Marketing Manager at ProMAXX Tool / Milton Industries Specialty Tool Group.
What is Tom Bourke's email address?
Tom Bourke's email address is to****@****inc.com
What is Tom Bourke's direct phone number?
Tom Bourke's direct phone number is +141227*****
What schools did Tom Bourke attend?
Tom Bourke attended Defense Information School, Point Park University, Community College Of Allegheny County, Plum Borough High School.
What are some of Tom Bourke's interests?
Tom Bourke has interest in Social Services.
What skills is Tom Bourke known for?
Tom Bourke has skills like Press Releases, Marketing Strategy, Marketing, Email Marketing, Social Media, Seo, Advertising, Strategic Planning, Public Relations, Google Adwords, Business Development, Graphic Design.
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