Accomplished and results oriented senior business leader with extensive experience developing and executing comprehensive marketing, brand and product strategies that drive strong sales and profit growth. With an in-depth understanding of media selection and measurement, product innovation and management, advertising and creative development, and leveraging market data and consumer insights to increase the efficiency and effectiveness of marketing investments and improve ROI. Additional qualifications include:Strategic PlanningP&L ManagementBrand & Product ManagementCross Functional Team LeadershipBrand PositioningProduct & Menu Innovation Concept Development Modeling, Forecasting & Budgeting Consumer Insights & SegmentationMedia Strategy Advertising & Promotions Managing Agency RelationshipsMarket Research & Analysis Pricing Strategy Mentoring and Coaching
Listed skills include P&L Management, Brand Management, Consumer Products, Market Research, and 60 others.