Develop and implement category specific marketing plans to support direct and wholesale global sales and product launch strategies for three distinct markets: Ropes, Apparel & Atom Programming and equipment. Manage marketing team of three and partner with customer service on wholesale sales. Built sales programs and hired reps to sell wholesale. Defined ROI metrics for each campaign and analyzed results. Developed and managed budgets. Directed external vendors / partners to deliver media, designs and materials on time and on budget. Managed all public relations, social media and owned media.• Increased consumer direct sales by 30% through earned and owned media efforts with an average of 4X + ROAS..• Increased consumer engagement within social channels by 50-100% through the implementation of key influencers and improved content and cross promotions.• Improved third party direct to consumer sales by 100% through site merchandising, paid and earned media and social.• Launched new product category for the brand including PR, events and digital media.• Activated consumer events with an average of 3X ROI due to activation and engagement strategies• Increased global wholesale sales 30% through improved merchandising and partnerships with resellers.

Developed and implemented channel specific marketing plans to support global sales and product launch strategies for three distinct markets: Dive, Bike & Camera lighting. Rebuilt and managed marketing team of six to be more relevant to the needs of the company. Defined ROI metrics for each campaign and analyzed results. Developed and managed budgets. Directed external vendors / partners to deliver media, designs and materials on time and on budget. Partnered with sales team on product launch strategies and developed field support to drive retail sales. Managed all public relations, social media and owned media.• Increased consumer direct traffic by 100% and sales by 50% through earned and owned media efforts with an average of 3 to 1 return on media spend.• Increased consumer engagement within social channels by 50-200% through the implementation of improved content and promotions.• Improved third party direct to consumer sales by 30% through site merchandising, media and social.

Developed and implemented channel specific marketing plans to support North American sales channels and product launch strategies for Ultimate Ears and Jaybird. Ensured consistent messaging and visuals throughout all retail and online executions. Defined ROI metrics for each campaign and analyzed results. Developed and managed campaign, collateral, merchandising budgets. Directed external vendors / partners to deliver designs and final displays and materials on time and on budget. • Created retail product launch kits to train store staff and demo new products and benefits.• Developed merchandising solutions for mass and specialty retailers to improve category sell through 30-50%• Reduced display production costs by 20-40%

Developed and implemented channel specific marketing plans to support global sales channels and product launch strategies. Ensured that consistent messaging and visuals are implemented throughout all retail and online executions. Defined ROI metrics for each campaign and analyze results. Developed and managed campaign/collateral/merchandising budgets. Directed Speck creative team of five and external vendors/partners to deliver designs and final materials on time and on budget. Directed Field Marketing Team of fourteen to work in market to train sales associates and managed consumer promotions. Managed all company event activations.• Defined and activated a channel-wide authorized retailer program improving online market pricing by 10-30% across the Speck portfolio and improving retail partnerships industry-wide• Developed unique merchandising solutions for mass and specialty retailers to improve category sell through 30-300%• Reduced trade show event costs by 20-40%• Created category-wide merchandising programs to improve product sell through by 30%• Created dealer sales promotions to improve product sell through by 20-30%• Developed on line training program for dealer sales associates product education, improving sell through 20-30%

Developed and implemented channel specific marketing plans to support overall channel sales and product launch strategies. Ensured that consistent messaging and visuals are implemented throughout all retail and online executions. Defined ROI metrics for each campaign and analyze results. Procured creative content and partnerships as needed for campaign success. Developed and managed campaign budgets. Directed Logitech team and external vendors/partners to deliver on time and on budget. Monitored etail channel for unauthorized resellers and pricing practices and managed appropriately. Developed retail displays and merchandising to improve sell through at retail.• Developed and implemented new partner-based gaming promotion strategy increasing sell through by 20%.• Confirmed unauthorized resellers in etail channel and procured evidence to close accounts resulting in improved profitability.• Created online product attach partnership resulting in sales increases of 300+%

Developed and implemented marketing communication plans to support overall brand and product category objectives. Ensured that consistent messaging and visuals are implemented throughout all deliverables including retail and online executions. Define ROI metrics for each campaign and analyze results. Procured creative content and partnerships as needed for campaign success. Developed and managed campaign budgets. Direct Logitech team and external vendors/partners to deliver on time and on budget.• Developed new marketing communication strategy for Ultimate Ears brand increasing sales, web traffic and social media metrics.• Developed and managed new product launch increasing year over year sales, market share and web traffic.• Managed campaign analytics and optimized tactics to ensure maximum market impact.• Co-produced multi million dollar marketing campaign to launch Google TV product portfolio.

Designed, developed, and executed in store signage and displays for regional, national and international retail chains. Designed and produced premium programs for sales training and promotional events. Conceptualized and executed merchandising programs for nine Monster product categories as well as custom seasonal rollouts. Managed the POP/creative services team and vendor relationships as part of the Marketing Leadership Team.• Designed and produced CES trade show booth yielding the best show results in company history.• Reduced retail display and signage spending by $500,000 through creative designs and sourcing.• Designed and produced innovative demo displays opening new distribution points for the company.• Created and implemented a sales promotion driven marketing calendar to maximize in store communication during key retail dates.

Developed and implemented demand creation strategy for each sales channel including: promotional event activation, athlete/artist management, sales collateral, print advertising, online integration, and press materials. Managed five promotion managers, events coordinator and a promotions coordinator. Developed and managed product integration/collaboration/licensing initiatives with other lifestyle-oriented companies including product concept development, managing production, agreements and marketing.• Facilitated company growth through targeted marketing initiatives; Primarily print and event and athlete promotions. Sales growth over the past 2 years has been 300% to $85 Million.• Doubled the Integrated product annual revenues from $1 Million to $2 Million through improving collaborative relationships, facilitating new integration projects and creating new partnerships in various industries including Easton-Bell Sports, Columbia Sportswear, Under Armour, Qualcomm and Microsoft.• Instituted new promotional program strategies to improve sales growth and better control budget spending saving the company $150,000 per year.• Developed and Managed marketing budget of over $2.5 Million.

Managed product direction/line merchandising and North American sales distribution. Developed and implemented all North American demand creation strategy including: sales collateral, print advertising, POP/merchandising, product packaging, Internet, consumer catalogs and press materials. Managed team of professional athletes to promote the brand including contract negotiations. Managed e-commerce relationships and guided annual development of outerwear and dive content. Developed and managed North American sales, marketing and operational budgets.

Developed and implemented all global marketing mix elements including: sales collateral, print advertising, POP/merchandising, product packaging, Internet, and PR/press materials. Steered global brand direction. Managed two NA Promotions Coordinators, global marketing staff of seven and promotional team of thirty athletes. Managed creative briefs, timelines and global budgets

Managed brand direction, company P & L, distribution and sales. Developed and implemented all global marketing mix elements including: sales collateral, print advertising, POP/merchandising, product packaging, Internet (including e-commerce), mail order catalogs and PR/press materials. Directed global sales effort working with four sales managers and global sales force of 150 reps. Co-developed product line with product manager providing new product concepts as well as sales and marketing feedback on coloration, product features and target pricing. Developed and managed global sales, marketing and operational budgets

Responsibility: Liaison between Silhouette Optical and adidas North America to ensure cohesive marketing efforts. Managed consumer and trade promotional programs in North America. Assisted in product line development and new product design including design, coloration and pricing. Recruited and managed sales reps and team of snowboarders, skiers and cyclists. Designed and managed sales meetings, trade and consumer show product displays and booths. Developed in-store product clinic video including on-camera product presentations. Coordinated on-site promotions and key athlete product placement at key athletic events including the Chicago and New York City Marathons and the 1996 Summer Olympics in Atlanta. Achievements: Developed and implemented promotional programs with athletes Kobe Bryant and Troy Aikman negotiating agreements saving the company $100,000 per year.

Managed team of athletes and events including contract negotiations, budgets and special events. Managed consumer and trade promotional programs in North America. Assisted in product line development and new product design including conception, coloration and pricing. Designed, developed, and managed tradeshow booths at five trade shows a year. Designed and implemented annual sales meeting product presentations and special events. Recruited and managed team of Olympic Athletes including contract negotiations. Developed “alternative” eyewear product line and managed distribution with sales reps. Developed 5-color dealer catalogs in seven languages and sales related collateral materials including creative concept, writing copy, procuring photography and managing translations.