Results-oriented and seasoned professional with over 20 years of expertise in developing and managing strategic partnerships within the Consumer Packaged Goods (CPG) industry. Currently serving as the VP of Sales and Marketing at Avid Marketing Group, a prominent Shopper Marketing Agency, I am a passionate and driven leader dedicated to achieving positive outcomes and fostering enduring relationships.In my current role, I spearhead a dynamic sales team and collaborate with cross-functional groups to conceptualize and execute integrated shopper marketing campaigns for our partners. My approach involves leveraging data and insights, providing consultative selling solutions for CPG brands, and ensuring the seamless implementation of innovative marketing strategies. Committed to empowering CPG brands and retailers, my mission is to facilitate connections with consumers and drive sales through impactful and effective marketing initiatives.