Tom Britt Email & Phone Number

Danvers, Ma

- Develop and maintain data analytics platforms for CST global enterprise, enabling self-service access to trusted data sources and certified analytic outputs. (Tableau, AWS, Google Analytics 360, Big Query, Oracle, MySQL)- Integrate external data sets and internal business data to identify market opportunities, influence product development, inform the customer journey and drive sales.- Provide ‘center of excellence’ resources and training to analytic and departmental teams to foster self-service business measurement and collaboration.- Develop and implement roadmaps for emerging analytic needs and data sources: executive KPI dashboards, digital marketing analytics, customer journey data integration, customer segmentation.

Cambridge, Ma

- Built out Ironwood’s BI and data infrastructure to support highly successful product launches for internal commercial business units and field sales teams. - Defined BI architecture, processes, and roadmaps, providing highly effective and efficient service and application management. - Led IT engagement with commercial SME’s across multiple functional areas to clarify analytic and data needs and to ensure solution alignment. Functional areas: Sales Ops, Field Sales, Market Research, Marketing, Managed Markets, and Compliance.- Advocate of BI self-service and information management through continuous focus on usability, relevance, quality, and training, with the goal of enabling insights, driving growth, and maximizing the value of data assets.- Established standards and processes to govern effective systems and data management. Oversaw operational and development efforts of vendors and contractors to ensure compliance with these processes.- Responsible for management of service and project budgets, business case and op-planning, and vendor/project contract negotiations.- Proactively tracked service SLAs and on-time/on-budget delivery of projects and enhancements.

- Led multiple teams in the definition, design, and development of multi-channel marketing systems, databases, and dashboards for pharmaceutical clients.Managed teams of business analysts and developers focused on implementing maintainable high quality analytics and CRM solutions. (BusinessObjects, Unica)- Successfully designed both standard and custom report sets and dashboards for Health Care Provider (HCP) and Patient focused analytics. Subject areas: script behavior, segmentation and surveys, media spend, acquisition/conversion/adherence performance, channel and resource effectiveness, sales performance and incentive tracking, campaign/tactic performance, personal/non-personal promotion.- Team leader/designer of a standard healthcare data mart and analytics framework rolled out across multiple clients and brands, creating tremendous implementation efficiencies and operational management gains.- Evangelized CRM and BI best practices, tool usage, metadata management and governance processes throughout the Epsilon Healthcare teams.*Also employed at Epsilon from July 1998 - January 2000 (1 Year 6 months)

Woburn, Ma

- Successfully architected a marketing optimization database and business intelligence environment for major pharmaceutical client, which led to a significant contract renewal and system expansion. The data integration and BI architecture allowed for the systematic storing, aligning, and analysis of tactics deployed in the market. The solution enabled resource allocation planning and tracking of tactic response and progress against business-defined customer strategies.- Lead developer for multiple data integration, marketing and reporting projects, consistently produced high quality and maintainable solutions for pharmaceutical clients.

- Lead developer on the Epiphany E6 Marketing, Analytics, and SFA Application Platforms. Responsibilities included data model design/development, application and stored procedure development, data extraction and loads, and UI/UX design.- Managed the successful deployment of a wireless mobile (Blackberry) SFA solution, allowing Pioneer’s regional sales force real-time access to the internal sales and marketing databases.- Responsible for the integration of Pioneer's SFA/CRM system with enterprise campaign management and reporting applications in order to facilitate the execution and measurement of campaigns over multiple touch points. - Administered and tuned production environment related to 24X7 global operation of Pioneer's Epiphany Application platform, supporting approximately 250 users and multiple business groups including sales and distribution, literature fulfillment, marketing, corporate accounting and market research.

- Technical project lead for development of CRM systems, including the development of customer databases, personalized multimedia web sites and email applications, and website customer/content analytic applications. Client work included: MassMutual, Cablevision Systems Corporation, Morgan Stanley, and Resort Sports Network.- Developed data models and ETL programs for customer and website content analytics, requiring strong knowledge of Oracle and DB2 database technology, web system administration, and data extraction and transformation methods. Technologies used included Epiphany, Informatica, MicroStrategy, Perl, ASP, shell scripting.- Migrated and re-architected existing web and customer database platforms (PHP, MySQL database, FreeBSD, file system) to a Vignette, Oracle, Sun Solaris, Apache platform. Migration required extensive data model design, data conversion, and application design that included content personalization, ad tracking, product offer generation, customer surveys/chat, opt-in mailings, and content management and inbound-outbound syndication.

Ba, Cum Laude

Activities and Societies: US Congress: House Subcommittee Telecommunications and Finance, Intern Resident Assistant, Big Brother Mentor.

Education record

Activities and Societies: Varsity Basketball, Cross-Country, Track & Field National Honor Society