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Are you a mid-size ($5-150M) ecommerce brand that’s stuck?Has your ecommerce sales plateaued and you’re not sure how to reignite growth?• Do you know why you’re stuck?• Do you have a plan to get “un”stuck?• Does your agency? No? We can help. We are a small, high-performance agency focused on one thing, helping ecommerce brands unlock the next level of growth.Did you know?• The average digital agency relationship is 1.5 years?• Agencies are often accountable to siloed channel reporting that has significant inaccuracies that can work against your interest – resulting in driving non-incremental sales and tanking your profit• With short-term relationships as the norm, most agencies focus on managing campaigns, not strategic initiatives that really move the needle for clients • A massive number of agencies OUTSOURCE campaign management to inexpensive firms who know nothing about your business, never speak to you, and automate everythingWe do things differently• Our average client relationship is 4.1 years• CP holds ourselves accountable to TOTAL sales and profit, not just from channels we manage – we show INCREMENTAL gains• With just two clients per employee, we LEARN your business and its customers, craft strategies to what is unique, and uncover your barriers to sales and profit growth• All of our work is done by our team – 0 contractors for campaign management• The real unlock to next level performance is usually in strategy – channel, funnel, budget allocation, measurement improvement, customized reporting, projections, combatting Amazon, when to push back on Google, competitor response and more Does it work? What our clients have to say:• "CP is the best agency I've worked with. The level of partnership and investment in our success they bring to our account is very rare"• "Our Strategy Director is the key to our success. They took the time to understand our business instead of just setting us up with a generic approach."• "The CP team is great - they're constantly evolving our reporting to better align with internal conversations."When you’re ready for an agency who thinks about your business the way you do, contact me at tom@conversionpath.com.
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Founder & CeoConversion Path Jul 2011 - PresentWorthington, Oh, UsIf your retail/ecommerce business is doing $5-150M online, we help drive massive value by helping you scale further, improve decision-making around channel investments, and significantly improve the measurement tools available to you.If you’re stuck and you don’t know WHY, we will help you figure it out, we provide tools to advance your marketing game and can help execute across many paid channels.You’re probably used to working with agencies that focus on how their channels perform using siloed reporting. These siloes create problems. We focus on total sales and profit across all channels, and moving that needle in a big way. That’s what increases organizational value and drives promotions.We will get you UNSTUCK. The longer we work together, the more value we deliver. Our combination of CFO financial knowledge paired with marketing, analytics and creative gets the job done.Our BI team customizes reports to meet the unique needs of each client.Many clients leverage our Scaling Path attribution software. It is the most accurate and practical system on the market, and we provide an analyst to help setup, maintain and analyze results. No more software collecting dust on a shelf! We can incorporate learnings from other measurement tools into the model.It’s not uncommon for us to participate in meetings with our clients’ CFO’s, CEO’s and board members to provide assistance at the executive level to formulate practical and realistic growth strategies. “Conversion Path is the best agency I’ve ever worked with.” Sales up 5.6X, Profit up 4.9X http://conversionpath.com/ -
FounderOppgen Jul 2011 - Nov 2023OppGenetix offers lead generation services for localized businesses in segments such as medical, anti-aging, home buying, pet services and more. We deploy a high-end program that provides proven results for clients in our established business segments. http://oppgenetix.com/
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Chief Financial OfficerZnode Inc 2010 - Oct 2011Milwaukee, Wisconsin, UsZnode was a mid-market ecommerce software startup. I served as CFO & COO which consisted of capital access, digital marketing, operations planning and components of strategy. The management team executed successfully and achieved 300% revenue growth in a short amount of time that provided shareholders with a healthy return upon a sale of the company. After the exit and transition, I resigned to pursue my next passion by starting Conversion Path. -
Vp Of Operations & FinanceVenjuvo, Inc. 2005 - Jan 2010UsVenJuvo was a funded startup that aspired to become the leader in trade-ins of select consumer items such as iPhones, game systems and Rolex watches. I served on the Management Team and focused on capital access as well as technology specification, operations development, and strategy. The technology and process we developed enabled us to partner with big box retailers to offer the service to their customers in a trusted and convenient way. -
Certified Public AccountantCpa - Independent Practice & Various Firms 1998 - 2005Spent several years working closely with business owners to study what worked and what didn't in business. While I enjoyed learning, it was preparation for later things. Services that I provided were public accounting and business advisory services. For two years I had my own firm, and the remainder I worked at two different CPA firms.
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Vp Of FinanceTri-State Supply Co., Inc. 2002 - 2004
Tom Bruce Skills
Tom Bruce Education Details
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Bowling Green State UniversityAccounting
Frequently Asked Questions about Tom Bruce
What company does Tom Bruce work for?
Tom Bruce works for Conversion Path
What is Tom Bruce's role at the current company?
Tom Bruce's current role is 3x Founder, CFO turned Ecommerce Marketer.
What is Tom Bruce's email address?
Tom Bruce's email address is tc****@****.rr.com
What is Tom Bruce's direct phone number?
Tom Bruce's direct phone number is +161483*****
What schools did Tom Bruce attend?
Tom Bruce attended Bowling Green State University.
What skills is Tom Bruce known for?
Tom Bruce has skills like Lead Generation, Online Marketing, Online Advertising, Analytics, Ppc, Start Ups, E Commerce, Conversion Optimization, Sem, Management, Finance, Entrepreneurship.
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