Tom Bruce Email & Phone Number

Worthington, Oh, Us

If your retail/ecommerce business is doing $5-150M online, we help drive massive value by helping you scale further, improve decision-making around channel investments, and significantly improve the measurement tools available to you.If you’re stuck and you don’t know WHY, we will help you figure it out, we provide tools to advance your marketing game and can help execute across many paid channels.You’re probably used to working with agencies that focus on how their channels perform using siloed reporting. These siloes create problems. We focus on total sales and profit across all channels, and moving that needle in a big way. That’s what increases organizational value and drives promotions.We will get you UNSTUCK. The longer we work together, the more value we deliver. Our combination of CFO financial knowledge paired with marketing, analytics and creative gets the job done.Our BI team customizes reports to meet the unique needs of each client.Many clients leverage our Scaling Path attribution software. It is the most accurate and practical system on the market, and we provide an analyst to help setup, maintain and analyze results. No more software collecting dust on a shelf! We can incorporate learnings from other measurement tools into the model.It’s not uncommon for us to participate in meetings with our clients’ CFO’s, CEO’s and board members to provide assistance at the executive level to formulate practical and realistic growth strategies. “Conversion Path is the best agency I’ve ever worked with.” Sales up 5.6X, Profit up 4.9X http://conversionpath.com/

OppGenetix offers lead generation services for localized businesses in segments such as medical, anti-aging, home buying, pet services and more. We deploy a high-end program that provides proven results for clients in our established business segments. http://oppgenetix.com/

Milwaukee, Wisconsin, Us

Znode was a mid-market ecommerce software startup. I served as CFO & COO which consisted of capital access, digital marketing, operations planning and components of strategy. The management team executed successfully and achieved 300% revenue growth in a short amount of time that provided shareholders with a healthy return upon a sale of the company. After the exit and transition, I resigned to pursue my next passion by starting Conversion Path.

Us

VenJuvo was a funded startup that aspired to become the leader in trade-ins of select consumer items such as iPhones, game systems and Rolex watches. I served on the Management Team and focused on capital access as well as technology specification, operations development, and strategy. The technology and process we developed enabled us to partner with big box retailers to offer the service to their customers in a trusted and convenient way.

Spent several years working closely with business owners to study what worked and what didn't in business. While I enjoyed learning, it was preparation for later things. Services that I provided were public accounting and business advisory services. For two years I had my own firm, and the remainder I worked at two different CPA firms.