Completed digital courses: Successfully completed digital courses that provided me with a comprehensive understanding of Monster Energy and further developed my marketing knowledge and skills. These courses deepened my understanding of the energy drink industry and equipped me with relevant insights and strategies.Brand campaign development: Collaborated closely with the Ultra team to contribute to the development of the four main brand campaigns for 2024. This involved identifying appropriate spaces, brands, and personalities that align with the $1.94 billion Monster Energy Ultra brand. By actively participating in the campaign development process, I gained hands-on experience in strategic brand positioning and campaign planning.Networked with marketing team directors: Took the initiative to individually connect with 12 directors from the Monster Energy marketing team. Through these interactions, I gained valuable insights into their specific roles and responsibilities, expanding my knowledge of the marketing landscape. This experience broadened my perspective and allowed me to understand the interconnectedness of various marketing functions.Capstone project presentation: Developed comprehensive playbooks for each marketing campaign, incorporating ideas for tactical execution. I had the opportunity to present my capstone project to a selected panel, showcasing my ability to effectively communicate marketing ideas and proposals. This experience further enhanced my presentation skills and demonstrated my capacity to contribute to strategic marketing initiatives.

Team Lead of the Red Bull Ulster Consumer Collecting Team and brand ambassador across Ireland.- Led and managed a team of Student Marketeers as the Team Lead of the Red Bull Ulster Consumer Collecting Team. Responsible for overseeing the team's activities throughout the province of Ulster, including face-to-face market research, product trials, sales assistance, and in-store merchandising to optimise availability and visibility.- Utilised entrepreneurial and management skills to strategically plan and execute missions, driving product awareness and identifying new opportunities for Red Bull to thrive in the market.- Engaged with the target consumers through highly personalised interactions, aligning with different aspects of the brand strategy to enhance brand loyalty and increase brand awareness.- Collaborated effectively with the consumer collecting team at prestigious global Red Bull events such as the Red Bull Cliff Diving World Series, Red Bull Car Park Drift, and Red Bull Paper Wings, fostering teamwork and delivering exceptional consumer experiences.- Leveraged social media channels to create awareness among my network about the latest happenings in the world of Red Bull, effectively utilising digital platforms to amplify brand messaging and engage with a wider audience.- This role involved extensive sales responsibilities, driving revenue growth and contributing to the overall success of Red Bull in the Ulster region.- Through my role as the Red Bull Ulster Consumer Collecting Team Lead and Brand Ambassador, I demonstrated my ability to lead teams, execute successful marketing initiatives, and drive brand engagement. I am proud to have represented the Red Bull brand and contributed to its growth and success. I look forward to leveraging my experience and skills in future endeavours.

Student Brand Manager - Developed and maintained relationships with athletes and influencers to create compelling content and project the Red Bull brand, effectively reaching and engaging target audiences.- Created a dynamic mix of promotional activities to cover moments of both wants and needs consumption occasions, ensuring maximum brand exposure and consumer appeal.- Played a key role in driving Red Bull's global brand image, contributing to the development and execution of impactful marketing strategies that resonated with diverse consumer segments.- Provided Off-Premise sales support, establishing strong relationships with managers and consumers by creating eye-catching promotional displays and offering an extensive range of Red Bull products.- Successfully implemented creative and effective promotional activities within university settings to drive awareness and capture the attention of the target audience.- Through my role as a Red Bull Brand Development Specialist, I demonstrated my ability to identify consumer needs, forge strategic partnerships, and execute marketing initiatives that effectively projected the Red Bull brand.