Tom Cheetham Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Brought back into the role I have previously carried out and know well to further increase sales in the company's home country market.

Melbourne, Australia

Here, I spearheaded efforts to bridge the gap between our isolated overseas teams and the factory in Australia. I led a team of 23, including four direct reports, and managed our diverse portfolio of 560 items across 40 product groups.I developed and customised sales strategies and maintained contact with major customers and industry leaders. I managed sales across non-English-speaking parts of Europe, including Spain, France, Germany, Austria, Eastern Europe, Poland and the former Yugoslavia. In Italy, I personally oversaw distributor relationships. I also played a role in achieving EU-MDR compliance by working to tight deadlines and verifying the completion of all sales agreements. In anticipation of the compliance changes, we consolidated products to streamline the process.I upgraded our legacy CRM to Salesforce enabling us to track, monitor and measure customer activity. This improved our competitive position in Europe and around the world. Additionally, I directed trade shows across Europe, localised global advertising campaigns, and managed business forecasting to maximise sales and profitability. With an ability to both strategise and execute while building win-win relationships, I led our teams to increase sales by 67%.

Cologne Area, Germany

As Sales Manager for Europe, I relocated to Cologne, Germany, with my wife for a three-year secondment, managing a region responsible for 38% of SDI’s global sales turnover. I led sales and marketing activities across key European markets, including Germany, France, and the UK, where I lifted regional sales by 80%. I directed business forecasting, pricing strategies, and asset management to achieve long-term growth. I also developed an SDI Representative online portal, which is now globally used to improve training and resources. I maximised product profitability and expanded brand reach in competitive markets.

Melbourne, Victoria, Australia

As Sales Manager for Australia and New Zealand, I led a team of 12 sales representatives, growing sales by 75%. My passion for identifying areas for improvement fuelled my success in managing a complex sales force, all while keeping distributors motivated. I conducted in-depth market research and analysis and refined strategies that strengthened our brand’s market position. I also spearheaded product launches, managed budgets, and provided critical insights to senior management. By signing a second distributor, I mitigated risks while maintaining strong relationships.

Melbourne, Victoria, Australia

As Marketing Manager, I established a strong marketing department and oversaw global SDI product launches, promotions, and campaigns. A key achievement was modernising the global website and ensuring the translations were technically accurate and compelling for 8 different languages.I handled all private label customer relations, from negotiation to delivery, conducted extensive market research and launched new products.With a knack for relationships and an eye for opportunity I also led SDI’s sales efforts in South Africa, India, and Japan, overseeing product planning, marketing and directing sales growth in these diverse regions. In South Africa, I devised a winning sales strategy and managed a successful product launch. In India, I developed marketing initiatives from the ground up and adapted campaigns to local needs while overseeing brand guidelines. With a nuanced understanding of cultural differences, I managed distributors and upheld compliance with local regulations while protecting and delivering growth.

Tokyo, Japan

Executive Mba, Business

Bachelor Of Business/Arts (Japanese), Business

Activities and Societies: Japanese Society

Education record