GTM Planning, Key Account Marketing, Wholesale Marketing, Field Service Team Strategy and Management

• Spearhead innovative integrated NA marketing strategies, bolstering brand awareness, sales, and global consistency for New Balance’s cleated products and lifestyle footwear/apparel• Ideate and execute creative, culturally relevant brand messaging and stories around new product launches and global initiatives with the goal of gaining first-time brand affinity among youth athletes aged 13 to 19 • Secure and maintain strong partnerships with regional retailers including Fleet Feet Sports, Road Runner Sports, Running Warehouse, Dick’s Sporting Goods, and Soccer.com to ensure top-of-the-line ecommerce and in-store shopper experiences • Leverage the latest industry research, consumer insights, trends, and sales data from internal teams, including Consumer Insights and Regional Merchandising, to quickly pivot and amplify marketing strategies based on best-selling products • Create and manage budgets up to $5M, efficiently forecasting, allocating, and tracking resources to optimize spending • Manage six creative agencies, briefing each on New Balance’s brand expectations in addition to guiding approvals and evaluating performance against targeted KPIs for all experiential, social, video, digital, in-store, and web advertising content• Cultivate a positive, energizing atmosphere among internal teams and agencies, enhancing workflow and collaborationHONOR: Earned Promotion into current management role after successfully pitching and winning executive approval to rebuild the company’s five-year marketing plan, enabling New Balance to advance its goal of becoming a go-to athletic and performance-based sports footwear brand among young athletes and runners worldwidePREVIOUS POSITIONS:U.S. Associate Marketing Manager, Run Specialty & SoccerU.S. Marketing Activation Associate, Run SpecialtyChannel Analyst / Sales Rep Support Leader Trackster / Technical Field Rep

• Built exceptional, lasting relationships with customers, athletes, and sports retailers to fuel high-volume footwear and apparel sales at Fleet Feet Syracuse, a top-50 specialty running and triathlon store in the U.S.

• Managed 100+ pieces of heavy equipment and machinery across three locations in upstate New York, efficiently organizing and tracking inventory and billing valued at $20M