Tom Caracci, Mba Email & Phone Number

New York, Ny, Us

Round Rock, Texas, Us

•Develop and lead the strategic planning process for specific line of business (As-a-Service & Emerging Technologies), aligning them with Dell Technologies' overarching global campaign, business goals and target markets.•Define campaign objectives, target audience, hero products, messaging, and value propositions.•Conduct market research and competitive analysis to inform campaign strategies.•Monitor campaign performance and KPIs, regularly analyzing results to optimize campaigns and ensure they meet or exceed objectives.•Collaborate closely with product marketing, demand generation, content creation, and creative teams to develop integrated campaign plans.•Work with regional marketing teams to ensure localization and execution of campaigns in different geographic markets.•Foster strong working relationships with internal stakeholders and external agencies.•Collaborate with content creators to develop compelling campaign content, including whitepapers, videos, infographics, and blog posts.•Utilize data and analytics to measure the effectiveness of campaigns, providing insights and recommendations for continuous improvement.•Develop and deliver regular reports on campaign performance to senior leadership.•Stay up-to-date with industry trends, emerging technologies, and best practices in campaign management.•Introduce innovative campaign ideas and strategies to maintain Dell Technologies' competitive edge.

Paris, Fr

•Created, developed and lead strategic global campaigns that supported overarching corporate goals, focused on brand awareness and acted as the blueprint for supporting campaigns and programs across the globe• Acted as a strategic lead for the launch of Criteo’s first Super Bowl commercial and global Ad Campaign in 2022• Supported the rebrand of Criteo in 2021, working directly with the Head of Brand and marketing org to strategize, develop and activate both internally and externally• Pioneered first Retail Media Ecosystem video series (12 episodes), conducting interviews with industry experts and produced high quality videos, delivered through owned and paid channels• Initiated Criteo’s first YouTube awareness campaign, strategizing, creating and executing pre-roll ads that collected over 6.5 million impressions in one month, raising our overall SEM• Worked with large analyst firms (Forrester/IDC) to create, develop and amplify industry reports that supported our market positioning• Lead strategic development for product certification program, as well as brand identity, targeted toward brands and agencies• Partnered with brand marketing and experiential teams to develop a visual identity for our core solutions, as well as correlating brand campaigns • Supported corporate video strategy in partnership with Global Video Producer• Lead and collaborated with large cross-functional teams (i.e. field marketing, product marketing, brand and content, digital, web etc.) to ensure activation, effectiveness and reach of campaigns • Analyzed the results of marketing campaigns and drive improvements through scalable, efficient processes to optimize our internal resources

Brussels, Be

• Former lead for the design and implementation of global marketing campaign strategies for GS1 within Retail, Technical Industries, Innovation (including IoT) and key global business solutions, in alignment with the corporate goals.• Coordinated and managed marketing activities at a global level, including support, design, development and distribution of marketing materials, global brand management and event execution.• Owner, co-creator and lead contact on company’s number one web application, GS1 Discovery App, which through promotional efforts, has been translated in over 20 languages and adopted in over 46 countries.• Created, developed and executed online news and blogging platform (GS1 Daily Scan), bringing corporate communications into the future.• Lead creative and branding efforts for GS1 TV, creating the vision, editing and execution of television programming during the large global events• Provided cross-functional leadership and project management for a multitude of global campaigns that supported overall corporate goals.• Marketing Lead assigned to Legal Entity Identifier (LEI) global initiative – supporting a global scale marketing strategy and execution, elevating to the top 10 spot for Local Operating Units (LOUs).

Ewing, New Jersey, Us

• Strategized and executed major supply chain technology initiatives with organizations such as the United States Federal Reserve, Department of Defense, Johnson & Johnson and The J.M. Smucker Company, which included creating program milestones, developing strategic implementation as well as contributing to technical writing and research.• Acted as project lead for numerous marketing, financial and supply chain assessments, collecting and analyzing valuable data used in company explorations.• Provided onsite leadership and project management through strategic support and process direction for a multitude of assignments that supported overall corporate goals.• Expert at delivering in-depth reporting that highlights data trends tailored to meet individual requirements of Industry Engagement sectors.• Appointed Co-chair of GS1’s Customer Advisory Board (CAB). • Contributed in a successful Proof of Concept initiative for the Healthcare & Foodservice Sectors, supporting larger companies such as Johnson & Johnson, Bumble Bee Foods and Trident, to streamline business efficiency process.

• Assisted management with cross-functional marketing duties, including identifying a target market based on regional demographics.• Provided marketing methods to economically and effectively reach target markets through several different media channels.• Aided in the creation of digital advertisements and created/communicated event marketing goals cross-functionally.• Contributed to the promotion of nationally recognized entertainment events in Atlantic City through the development of press releases and partnerships with locally based business venues.• Development of social media campaigns (Facebook, Twitter, LinkedIn) in order to publicize event timing as highlights, as well as gain attention from marked demographics.• Facilitated in operational floor management during the company’s publicized events, encompassing 17,000 + attendees.• Coordinated the placement and management of over 150+ vendors in large convention centers.

Staten Island, Ny, Us

• Assisted the Director of Graduate Business Programs in day to day management of the Accelerated MBA, Executive MBA, and Traditional MBA programs.• Created strategic PowerPoint presentations used by the Director of Graduate Business Programs to address the Board of Trustees about necessary changes to each program, and to compare programs to tri-state competition.• Aided in creation and maintenance of student and professor databases for the Graduate Business Program, utilizing Microsoft Excel and Access.• Coordinated entire class and program schedules for all the MBA programs from spring 2010 to fall 2011.• Developed new and innovative marketing and advertising campaigns, promoting Wagner’s MBA programs, which are being used in the college’s marketing material today.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Business Administration, Concentration In Marketing