Responsible for the strategy and sell-in of data driven marketing. Leverage media, technology, and marketing investment to drive business results. Lead the selection and implementation of digital technology that supports required digital tracking. Continuously evolve metrics used to measure the effectiveness and ROI of media activity. Lead the design, development and on-going maintenance of all analysis across media types.

Oversee all aspects of Insights and Analytics for the Engagement Marketing team from a strategic planning and execution standpoint. Advise clients on digital strategies in an effort to maximize promotional potential. Develop cross-platform campaigns aimed at targeting both consumers and professionals. Utilize emerging media to create innovative digital and social strategies for both new and existing accounts. Create the vision and specify key performance requirements for campaigns. Utilize data-driven insights, site performance and trends to make recommendations for performance optimization. Create brand insights and recommendations to help advise both internal and external partners. Work closely with key team members on SEM and Media recommendations.

Oversee all components of Ad Effectiveness campaign research across both the WebMD and Medscape properties; including client and vendor relationships. Develop new measurement techniques and opportunities for emerging platforms, including smartphones and tablets. Guide the development and execution of data-driven and customer focused campaigns. Develop consumer insights across platforms (mobile, online) and products (video, slide shows) to drive enhanced offerings and sales. Deliver research findings and category insights (OTC and Rx Pharmaceuticals, CPG) to clients to aid in campaign and marketplace assessments. Constantly monitor the competitive marketplace to help better position the WebMD brand; utilize both primary and syndicated research (comScore, Nielsen).