Tom Clark Email & Phone Number

Dodworth, GB

Leeds, United Kingdom

• Expanded remit to looking after horse racing and key sports areas as well as football.
• Given responsibility of line-management.
• Overseeing and inputting on strategy of free-to-play products of Super 6, ITV7, and Fantasy Football.
• Continue to manage monthly budget in excess of £1million and planning, building and optimisation of campaigns across sportsbook

Leeds, United Kingdom

• Predominantly looking after football based sportsbook activity on paid social, with the aim of reactivating existing customers as well as targeting new customers.
• Experience across Facebook, Twitter and Snapchat as well as with partnerships across social chain (Full Time Devils), JOE Media and Lad Bible
• Driver of Snapchat activity - a new channel for Sky Bet, went from spending nothing in this channel to spends of £500k upwards per year. Expanding into new placements within the platform, briefing in bespoke creative.
• Report back to key stakeholders across commercial, finance, CRM, brand & creative in a variety of sessions from monthly reviews, to weekly performance updates.
• Mentoring and training grads and new starters in the team on digital marketing and paid social best practise, both within the accounts (building & optimising) and when reporting back to the business.

Leeds, United Kingdom

• I assist in the management of numerous companies paid search accounts across Google and Bing, in a variety of industries ranging from betting and gaming, and events, to fashion and education.I am highly proficient in.
• managing the daily budgets of the accounts to ensure they are efficient and reach optimum level but remain within their limits, though CPC bid changes
• producing ad copy to appear to searching consumers online
• producing reports, forecasts and presentations on paid search performance
• producing and implementing various strategies in order to improve results, from building and targeting audiences to keyword gap analysis and DSAs
• building and implementing scripts to make accounts more efficient, such as a weather bid modification script, or a TV timing bid modification script

• Assisted with the management of the twitter page.
• Helped create partnerships with content with various partner companies.
• Website copywriter - writing features on new gadgets, gizmos, drinks and creating quizzes.
• Lead generation

Bachelor’S Degree, Marketing, 2:1

Activities and Societies: Lancaster University Rugby League

Education record

A Levels Economics - A History - B English Language - B

High School, 13 A*-C

English Language A*, English Literature A*, History A*, Religious Education A*, ICT A, Additional Mathematics A, Physical Education A.