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A senior executive with over two decades of experience, specialising in the delivery of complex commercial partnerships, strategic projects, mega / major international sports events and global marketing campaigns across the public, private, and charitable sectors. I have a proven ability to forge impactful relationships, orchestrate and deliver world class events, and drive strategic initiatives to fruition, with a steadfast commitment to innovation in the relentless pursuit of excellence.Key Competencies and Specialisms I offer include;- Strategic planning and execution- Project, programme and event management (globally)- Stakeholder and partnership management (UK and Internationally)- Budget and financial management- Senior leadership, building and developing high performing teams- Operational delivery and business planning- Fundraising, sponsorship negotiation and hospitality / VIP management - Brand management and activation- Marketing, communications and PR- Governance and organisational development- Procurement, contractual management and performance analysisRecent Mega / Major Events and Projects I've successfully collaborated with others to deliver include; - IBSA 2023 World Games- Birmingham 2022 Commonwealth Games (B2022)- West Midlands B2022 Business & Tourism Programme (HM Government Green Book Full Business Case totalling £24m).- 2019 Midlands UK pavilion and delegation at MIPIM World- 2019 European City of Sport (Coventry)- 2016 Rugby League 4 Nations and I am Team GB Olympic Games activation events- 2015 Rugby World Cup- London 2012 Olympic & Paralympic Games (Host City for Olympic Football, Torch Relay and Live Site)Stakeholders and brands I've worked in partnership with effectively include;- HM Government (DCMS, DBT, DfE, Visit Britain & Visit England)- IOC, Commonwealth Games Federation, World Olympic Association, Team GB / Para GB, British Council and Premiership Rugby- Coca-Cola, Diageo, Lloyds TSB, Cadbury's, Samsung, Heineken- UK Sport, Sport England, British Blind Sport, SportsAid, Laureus, Commonwealth Games England, Youth Sport Trust, multiple National Governing Bodies (NGB's), International Federations (IF's), Media, Broadcasters, Athlete's and rights holders- Local Authorities, Universities, Chambers of Commerce and the Charitable / Non-Profit Sector.
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Chief Operating OfficerThe Key Safe CompanyUnited Kingdom
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Senior ConsultantRussell Partnership Collection Jun 2024 - PresentLondon, England, GbThe UK’s leading Food, Nutrition, Technology and Wellbeing Collection, delivering creative and commercially viable results to over 600 clients across 30 countries. -
Member Board Of TrusteesSport Birmingham Jan 2023 - PresentThe Sport & Physical Activity organisation for the City of Birmingham as part of the national Active Partnership network, Sport Birmingham's mission is to improve people's lives through sport and physical activity. As a Trustee, I support the Board's aims of working with local and national partners to advocate the benefits of sport, physical education and active recreation, building and enabling a clear pathway for all communities and individuals to reach their sporting potential and lead a healthy and active lifestyle. -
Chief Operating Officer (Coo)The Key Safe Company Jul 2023 - Feb 2024Worcester, Worcestershire, GbThe UK's leading security and access management provider and Europe’s first ISO-approved company to sell Police Preferred key safes, unlocking convenience and providing ultimate peace of mind for more than 3 million customers across the UK and Europe.As COO, I provided day-to-day leadership with overall responsibility for operational performance of all staff (Sales, Finance, Operations, HR, Marketing and IT - circa 30 people), systems and customer facing activities, in support of the organisations growth and future expansion plans. This delivered the companies best annual revenue performance since 2018 and best ever revenue growth across two consecutive £m P&L quarters, enabling future organisational planning and capacity to deliver at scale in new B2B and D2C markets across the UK, EMEA, and ultimately the US / North America.
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Events And Projects DirectorAssociate Events Limited Mar 2023 - Jun 2023Leicester, England, GbA full-service agency offering creative, event, production, public relations and brand management solutions to clients nationwide and internationally.I led and managed the company’s Events, Production, and Project Management teams, reviewing all internal processes, setting new standards of delivery, culture and performance to grow client accounts and improve the client / customer experience as part of a new five year growth strategy. -
Head Of Commonwealth Games Project DeliveryUniversity Of Birmingham Mar 2021 - Mar 2023Birmingham, West Midlands, GbKey member of the Universities Commonwealth Games senior leadership team, accountable for managing the logistical and operational delivery of the University’s Birmingham 2022 (B2022) Venue and Village contractual commitments as the Games largest Athletes’ Village, Official Competition Venue for Hockey and Squash, Training Venue (Athletics & Swimming), Catering Provider and Tier 1 sponsor. Mitigating the risks and impact of the Games on the University’s business as usual operations and maximising the commercial opportunities and global profile the Games provided to deliver agreed outcomes and benefits realisation objectives.Working in partnership with the B2022 Organising Committee (OC), our Games time operations delivered 48 sessions of hockey and squash over 11 days of the Games, welcomed 200,000 spectators to campus and hosted 3,500 athletes, teams and officials across our portfolio of accommodation on campus. I was also a key advisor on how to maximise the commercial and community opportunities from the Games across campus, securing and delivering an additional 30 conferences and events on top of our contractual commitments, including being the home for SportsAid’s Team England Futures programme, hosting two CGF 'GAPS' training camps and being the home / 'UK House' for DBT’s Business and Tourism Programme, which showcased the regions inward investment opportunities to a global audience. I was also the lead operational contact / conduit for all Birmingham 2022 OC functional areas (FA’s) and 25 internal professional services across the Institution, working in partnership with the OC/CGF/CGFP/DCMS/BCC/CGE and wider regional, national and Commonwealth partners and stakeholders to maximise this once in a generation opportunity. -
Senior Programme Manager, Special Projects & Major EventsWest Midlands Growth Company Aug 2018 - Feb 2021Birmingham, England, GbWorked in partnership with DCMS, DBT, Visit Britain, West Midlands Combined Authority, Birmingham 2022 (B2022) Organising Committee and CGF / CGF Partnerships, securing £21.3m from HM Government via a 'Green Book' compliant Full Business Case (FBC) for a major new three-year Business and Tourism Programme (BATP), designed to attract and maximise the investment opportunities and economic benefits for the West Midlands and the UK, leveraging the global profile from the Games. Prior to this I was the Senior Programme Manager for the Midlands UK delegation at MIPIM World, Cannes, the world’s leading real estate and property investment event (26,000 delegates, 6,000 investors and 4,000 international media), working with senior level stakeholders (DIT, Midlands Engine, Local Authorities / Public and Commercial sector partners) to showcase £11billion of investment opportunity. The Midlands MIPIM 2019 / 2020 Partnership delivered;- A record 3,518 visitors to the Midlands UK pavilion. - Over 500 public sector meetings with developers, land agents, investors and professional services providers.- 364 delegates from 100 public and commercial partners, our largest ever delegation.- 43 events over four days, with 97 speakers and panellists across our event programme.- A direct charter flight for over 200 passengers working with Birmingham Airport. -
Programme Manager (Engage! And City Of Rugby)Cv Life Apr 2015 - Jul 2018Coventry, GbReporting to the Chief Executive, I led the strategic direction, development and programme delivery of Engage!, an educational programme that promotes rugby’s core values as a catalyst for delivering transformational social change within under represented groups throughout Coventry and Warwickshire.I worked with multiple stakeholders (Sport England, Universities, Coventry City Council) and national governing bodies (RFU & RFL) across sport, health, education and social inclusion to launch the first ever values based character education programme around rugby’s core values to all 87 Coventry primary schools. Whilst also negotiating and securing over £1.5m of external funding from commercial and charitable sectors including the World Olympians Association, Premiership Rugby, World Rugby Hall of Fame and the RFU university clusters programme.Commissioned as the strategic delivery partner by Wasps RFC to deliver their Premiership Rugby (PRL) community programmes across six strands, which resulted in delivering to over 120 schools and more than 7,000 young people in two years. I also led the planning, management and delivery of the inaugural International Tag Rugby Youth Festival involving 5 countries and over 100 young people from non-traditional backgrounds, celebrating cultural differences and delivered the event at a 30% reduction in operating costs.As a key member of the Coventry Sports Network (CSN), I was also an adviser and delivery partner to Coventry’s successful bid to be the 2019 European City of Sport, International Six Nations Rugby Double Header and the 2016 I am Team GB and Four Nations Rugby League events. -
Strategic Partner - Sport, Leisure And Hospitality (Levy Restaurants) & Business & Industry (Eurest)Compass Group Uk & Ireland Dec 2012 - Mar 2015Chertsey, Surrey, GbReporting to the sector Managing Director, I was accountable for building senior client relationships with multi sector accounts across the Sports, Leisure and Hospitality / Business and Industry sectors. Playing a key role in the retention and growth of a £400m TOP accounts list, determining winning strategies for the retention of commercial contracts in line with the targeted UK & Ireland retention rate.Accountable for completing strategic partnership meetings with more than 78 senior client executives and key decision makers within an account portfolio, understanding their critical business issue and what’s important to them. Leading bid management teams to produce concise and relevant proposals as part of the retender process, pitching winning solutions, based on customer insight that resonate with the client’s commercial objectives.I worked in partnership with operations teams to uncover and address issues that may prevent a client from re-appointing or result in terminating our contract, identifying win strategies that offer compelling solutions and was responsible for owning and identifying the appropriate retention strategy for each account, relevant to the timing of the contract renewal. Master of the Sales Funnel Process, I also facilitated the delivery of internal Account Management training to over 100 operators, actively seeking new business opportunities and areas for growth whilst protecting margin erosion. -
Olympic Partnership Manager, City Operations, 2012 Games (Coventry & Warwickshire)Coventry City Council Feb 2006 - Oct 2012Coventry, West Midlands, GbAccountable to the Partnership Board, I led and managed Coventry & Warwickshire’s London 2012 Olympic & Paralympic engagement, projects, events and campaigns as a host Olympic City, Torch Relay (Days 44 & 45) and Live Site big screen venue, liaising with Games sponsors, athletes, teams and broadcasters globally. As the key London 2012 conduit for the sub-region, I managed the interface between LOCOG, GOE, WM 2012 and National Olympic Committees (NOC's), representing the City/region nationally and internationally.A key member of a senior executive team (including CEO’s from Local Authority, Host Venue and Olympic Ambassador) we secured Coventry as one of six UK venues for the London 2012 Olympic Football tournament, hosting 12 matches, attracting 200,000 visitors, generating an estimated £60-80m in economic impact for the city / regional economy. As a result, Coventry and Warwickshire was widely recognised by LOCOG, as the City / region that engaged in London 2012 like no other city outside of the capital.I also developed commercial partnerships to increase profile and brand awareness with Games sponsors including Coca-Cola, Lloyds TSB, Sainsbury’s, Heineken, Holiday Inn and Cadburys and was the lead project manager for the Olympic Torch Relay and Paralympic Flame celebration events, working with emergency services, sponsors and torchbearers, resulting in over 50,000 people lining the cities streets.As Partnership Lead for all local engagement between the host venue, local business community and all public, private and voluntary sectors, I engaged over 75 key stakeholders with 130 businesses winning £30m worth of contracts and developed all marketing and communications resources, including a new smartphone app that delivered over 50,000 downloads from 150 countries, project website that achieved 85,000 unique visitors at Games Time, a 300% increase on social media platforms and a strategic media plan which delivered over £4.5million of PR value and profile. -
Policy And Projects Officer, Cultural Services PerformanceLondon Borough Of Sutton Sep 2003 - Jan 2006Sutton, London, GbLed and developed the London 2012 Bid campaign strategy for staff and local residents, explaining the potential benefits and impact of a home Olympic Games in 2012 as part of the Leisure Management & Parks unit. Responsbile for developing sporting and cultural strategic plans and raising the profile of the benefits of sport, physical activity and health inline with national indicators and public policy. -
PresidentCoventry University Students' Union Jul 2002 - Jun 2003Managed an elected team of 18 representatives responsbile for the main decision making process of the Union. Adviser to the University of key issues relating to undergraduate and postgraduate sport and overall responsbility for working with the General Manager for all commercial and student services.
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Vice President Sports & SocietiesCoventry University Students' Union Jul 2001 - Jun 2002Elected officer responsible for the strategic development, support and delivery of over 70 university sports clubs and societies.
Tom Clift Skills
Tom Clift Education Details
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Coventry UniversityLeisure Management
Frequently Asked Questions about Tom Clift
What company does Tom Clift work for?
Tom Clift works for The Key Safe Company
What is Tom Clift's role at the current company?
Tom Clift's current role is Chief Operating Officer.
What is Tom Clift's email address?
Tom Clift's email address is th****@****ail.com
What schools did Tom Clift attend?
Tom Clift attended Coventry University.
What are some of Tom Clift's interests?
Tom Clift has interest in Such As The Olympic And Paralympic Games, Working At, Commonwealth Games, Watching, Fifa World Cup.
What skills is Tom Clift known for?
Tom Clift has skills like Sponsorship, Event Management, Public Relations, Sports, Management, Leadership, Business Strategy, Training, Public Speaking, Project Planning, Marketing Communications, Coaching.
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