Tom Coad work email
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Tom Coad personal email
A seasoned performance marketing leader with over a decade of experience driving growth across multiple industries, I have a proven track record of building and leading high-performing teams, optimising multi-million-pound budgets, and consistently delivering significant ROI. My expertise spans paid media, SEO, and data analytics, with a particular focus on integrating innovative media and marketing strategies to drive measurable business outcomes.At the helm of Freedom Media UK's digital division, my focus on strategic insights and trend analysis has fuelled growth and innovation across various digital channels. By fostering a collaborative, results-driven culture, I have led teams to consistently exceed client KPIs while embracing bold strategies that challenge the status quo. Passionate about data and commercial success, I bring a growth mindset and strategic vision to every role, seeking to drive transformational change.
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Head Of DigitalFreedom Media UkNorthwich, Gb
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Digital Account DirectorFreedom Media Uk Mar 2024 - PresentMarple , Stockport, GbOur mission is to make clients businesses thrive. My vision is to deliver growth and innovation of digital media and marketing.I offer excellence in our digital services, driving commercial success across paid search, social media, display, and video channels. I lead a high-performing digital division while delivering data-driven campaigns that exceed client KPIs. Focused on strategic insights and trend analysis, I partner with key digital media platforms to ensure effective, results-oriented campaigns that aligned with our core values of curiosity, collaboration, and challenging the status quo. I have successfully delivered data-driven campaigns, achieving an average 25% increase in client KPIs, and forming strategic partnerships with top digital media platforms.
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Head Of MarketingOpop Media Sep 2023 - Feb 2024Manchester, Greater Manchester, GbMy role was to take leadership of 4 individuals and generate highly converting leads with a target of under £100 per lead, while optimising performance across multiple digital channels. Key achievements include 10% YoY growth in ROI despite financial challenges within the company and it's web development core proposition. As financial challenges emerged within the company, and with administration looming, I made the proactive decision to seek new opportunities. The company eventually entered administration in May. -
Full-Time ParentingCareer Break Apr 2023 - Aug 2023Training and Consultancy | Full-Time DadI took a planned career break to focus on personal development and family responsibilities as a parent to three children. During this time, I remained engaged with the latest marketing trends and provided consultancy support to small start-up food businesses and local tech firms in finance and technology from April to June. I also participated in online courses and certifications to stay sharp in my field. This period allowed me to further develop essential skills such as time management, adaptability, and multi-tasking, which I now bring back to my professional endeavors. Afterward, I took additional time off to support my partner in advancing her career in a new industry
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Head Of Marketing & AnalyticsNexus Point Mar 2022 - Mar 2023Winsford, England, GbIncreased client ROI by 10% while managing £1M in annual budgets. Played a key role in client acquisition and retention by leading a 2-person team and expanding the agency’s digital offering. Strategic focus on financial planning and P&L management, driving client success through innovation and data-driven decision-making. -
Head Of Performance MarketingMissguided Nov 2021 - Mar 2022Manchester, GbLeading a high-performing team driving growth across affiliate, paid social, PPC, native, and programmatic channels. The role saw me have P&L management for the digital marketing budget and as a team, we achieved a 25% increase in ROI during a challenging economic period and huge business change within the fast fashion industry. Responsible for full P&L management, overseeing financial planning and budgeting to optimise the digital media spend, enhance sales, and improve profitability. I proactively sought new opportunities as the company entered administration, eager to apply my expertise to high-growth, stable environments focused on transformative marketing strategies. -
Head Of Digital MarketingClothes2Order Oct 2019 - Nov 2021Manchester, Lancashire, GbI led the digital strategy, managing multi-channel paid media campaigns to drive customer acquisition and revenue growth. Focused on optimising digital performance across key platforms, enhancing reporting, and improving overall campaign efficiency. Spearheaded initiatives to improve conversion rates, reduce costs, and scale marketing efforts, while leveraging data insights to inform strategic decision-making and grow the brand with new shopify store projects and diversity in digital marketing channels. -
Head Of Paid MediaSlater And Gordon Lawyers May 2018 - Oct 2019Melbourne, Victoria, AuManaged a £12M budget across paid acquisition channels with one exec. Improved reporting for business intelligence and integrated Ruler Analytics to reduce PPC costs. Onboarded SA360 to boost efficiency and automate reporting, while diversifying media strategy across Display, YouTube, Facebook, LinkedIn, Taboola, and Outbrain. -
Performance Marketing ManagerMyprotein Jun 2017 - May 2018Manchester, Greater Manchester, Gb -
Ppc ManagerMyprotein May 2016 - May 2017Manchester, Greater Manchester, Gb
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Ppc SpecialistClicky™ May 2015 - Apr 2016Manchester, England, GbI played a pivotal role in developing and executing innovative paid search strategies for key clients, including Travis Perkins, Darwin Escapes, Toad Hall Cottages, Elegant Resorts, and Raleigh Bicycles. I led and managed PPC campaigns across diverse industries, such as building materials, travel & tourism, education, and finance, consistently driving measurable results. -
Senior Ppc ExecutiveThe Hut Group Apr 2014 - Apr 2015Manchester, GbGrowing brands managed and taking on leadership of new staff and partners in PPC -
Ppc ExecutiveThe Hut Group Apr 2012 - Apr 2014Manchester, GbCampaign management via Google Ads, Bing Ads and Google Analytics on brands including Zavvi, Myprotein and Lookfantastic
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Apprentice - Commercial AnalystThe Hut Group Feb 2011 - Apr 2012Manchester, GbGroup wide reports and supporting buyers on stock movements reports
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Customer Assistant - MenswearMarks And Spencer Jan 2008 - Jan 2011London, London, Gb -
Customer AssistantMarks And Spencer Oct 2007 - Jan 2008London, London, Gb
Tom Coad Skills
Tom Coad Education Details
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Marketing Week Mini Mba With Mark Ritson -
Cim | The Chartered Institute Of MarketingMarketing
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Mid Cheshire CollegeMusic
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Helsby High SchoolGeneral
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Carisbrooke High SchoolGeneral
Frequently Asked Questions about Tom Coad
What company does Tom Coad work for?
Tom Coad works for Freedom Media Uk
What is Tom Coad's role at the current company?
Tom Coad's current role is Head of Digital.
What is Tom Coad's email address?
Tom Coad's email address is tc****@****ard.com
What schools did Tom Coad attend?
Tom Coad attended Marketing Week Mini Mba With Mark Ritson, Cim | The Chartered Institute Of Marketing, Mid Cheshire College, Helsby High School, Carisbrooke High School.
What are some of Tom Coad's interests?
Tom Coad has interest in Football, Rugby, Gaming, Socialising, Fitness And Health, Reading, Music Production, Music Technology, Film And Entertainment, Hockey.
What skills is Tom Coad known for?
Tom Coad has skills like Ppc, Google Adwords, Google Adwords Professional, Google Analytics, Google Merchant Center, Bing, Facebook Marketing, Twitter, Video Advertising, Video Ads, Google Webmaster Tools, Ppc Bid Management.
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