Tom Cockbain Email & Phone Number

London Area, United Kingdom

• Leading engagement strategies through CRM campaigns, trigger marketing and lifecycle marketing to drive user retention and growth.• Spearheading user acquisition efforts by developing and launching referral programmes, optimising product funnels and leveraging data-driven insights to refine marketing strategies and increase conversion rates across key touchpoints.​• Cultivating brand loyalty and engagement by managing and nurturing a vibrant online community, fostering authentic connections through targeted content that boost brand affinity.• Scaling and overseeing a national ambassador programme to 80 team-members annually, driving campus activations, community initiatives, and content creation that aligns with brand values, while tracking performance metrics to continuously refine and enhance ambassador impact on brand awareness and engagement.

London, England, United Kingdom

∙ Leading on Zero Gravity's higher education HE recruitment strategy to propel high-potential, low-opportunity students into top universities and graduate careers. ∙ Creating and leading the ambassador programme, with 40+ ambassadors across 27 universities each year, facilitating 2 in-person training days, 18 on-campus events and 100+ social media activations.∙ Developing strategic partnerships with 8 UK universities and external organisations to scale the social impact we collectively generate.∙ Defining and continuously developing our value proposition to students.∙ Leading the strategy that led to Zero Gravity achieving a B Corp Certification score in the top 5% of companies worldwide in less than 1 year.

London, England, United Kingdom

∙ Selected for the February cohort of the UK’s only start-up graduate programme.∙ Attended ‘spotlight’ sessions, meeting with founders of 50+ of the UK’s most exciting start-ups.∙ Received 40+ hours of hands-on training in communications, problem-solving and Excel.

London, England, United Kingdom

∙ General Management graduate training programme.∙ Six-month placements in contract mobilisation and sustainability/CSR teams.∙ Active member of LGBTQ+ and Environmental working groups.

Brisbane, Australia

∙ Head of operations at a Brisbane based education start-up.∙ Workshops: 21st century STEM skills, innovation in technology, digital leaders and sustainability.∙ Managing facilitator team, workshop logistics, online platforms, in addition to generalist work in marketing and strategic planning.∙ Co-developed 'hybrid workshops' and 'social-isolation hackathons', connecting Fortune-500 companies with students across Australia.

Brisbane, Australia

∙ SDR Team Leader.∙ Direct sales of domestic solar systems ranging 3.5-12.0 kW: Building customer relationships, addressing queries and meeting lead generation targets.∙ Recruiting, up-skilling and motivation of team members.

Leeds And Slough

∙ Senior Mentor for the National Citizen Service programme, responsible for facilitating deliverance of program to group of 16 from diverse backgrounds, in a cohort of >200.∙ Created and delivered seminars on public speaking, employability, and personal development.∙ Facilitated development of two group social action projects, from idea to completion.

Bsc (Int), Environmental Science With A Year Abroad

Activities and Societies: Senior Performance Rowing Athlete, Social Secretary, SOEE Student Equality & Inclusion ChampionEnvironmental.

Environmental Science, 1St

International Study Abroad Year, QUT: ∙ Exchange year studying the contrasting environmental setting of Australia at Queensland University.

Gcse, A-Levels