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Much has changed in the years since Procter & Gamble coined the term "First Moment of Truth." For many consumers these days, our "first moment" neither occurs exclusively at the retail shelf display or is it even captured as a single moment in time. Within a relatively short period, consumers have transformed from passive recipients of marketing messages and information into active, in-control seekers of our own truth. I founded SweetScience in 2016 in order to serve the growing demand for marketing campaigns that are nimble, cost effective, and highly accountable to measurable performance goals. SweetScience delivers against this through technology-forward campaigns that more effectively connect brands with people at the most meaningful moments in their purchase decision journey, overcoming activation roadblocks, and accelerating more highly qualified prospects into the conversion funnel. Prior to launching SweetScience, I served as president of G2 USA, the digital marketing agency network of Grey Global Group, where I led a team of over 450 digital marketing professionals across five domestic offices, and spearheaded the development of digital and consumer activation marketing solutions for some of today’s best-known companies, including Campbell’s, P&G, JM Smucker, National Football League, Glaxo Smith Kline, Merck, Boehringer Ingelheim, and Eli Lilly. Earlier in my career, I also held senior management positions at MRM/McCann WorldGroup, Earle Palmer Brown and Ketchum Communications where I developed integrated marketing campaigns for clients like Coca-Cola, Hertz, Acura, DuPont, and Comcast.Get in touch if you’d like to learn more about how I’m using my wealth of experience with category leaders to give challengers the roadmap to beat them.
Sweetscience Marketing
View- Website:
- gosweetscience.com
- Employees:
- 13
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Founder And CeoSweetscience MarketingPhiladelphia, Pa, Us
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Founder & CeoSweetscience Marketing Jan 2016 - PresentKing Of Prussia, Pennsylvania, UsSweetScience is technology-forward marketing agency that builds activation strategies and campaigns for challenger brands. We turn challengers into champions.
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Lew Klein College Of Media And Communication Board Of Visitors MemberTemple University 2007 - PresentPhiladelphia, Pennsylvania, Us -
Lew Klein Excellence In Media Alumni Hall Of FameTemple University Oct 2017 - Oct 2017Philadelphia, Pennsylvania, UsThe Lew Klein Alumni Awards celebrate distinguished alumni who demonstrate excellence in the fields of media, journalism, and advertising. https://lewkleinawards.com/ https://templetv.net/shows/university-specials/2017-lew-klein-alumni-in-the-media-awards/
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Adjunct InstructorTemple University Aug 2015 - Aug 2017Philadelphia, Pennsylvania, UsTeaching Brand Advertising and Positioning Strategy in the School of Media and Communication.
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Chief Marketing OfficerStaywell Health Management Feb 2014 - Dec 2015Newark, Nj, UsResponsible for all marketing strategies and activities targeting the provider, payer, and jumbo employer markets for this leader in wellness engagement programs and products. This includes the development of corporate brand positioning strategy; all marketing communications, sales support and lead generation activity; as well as research, pricing, positioning, and distribution strategies associated with new product development and marketing. -
President/ G2 UsaGrey Group Mar 2007 - Dec 2012New York, Ny, UsResponsible for the management and financial performance of G2 USA’s Digital, Healthcare and Media practices; expansion of the role and potential of digital strategy and technologies in support of G2’s Shopper Marketing, Relationship Marketing, and Experiential practice areas; reorientation of G2’s Direct Response Media practice to a paid, owned, earned content distribution competency. -
Board Of Governors Chairman, Philadelphia CouncilAmerican Association Of Advertising Agencies Jan 2007 - Dec 2012New York, Ny, Us -
PresidentThe Star Group Nov 2003 - Mar 2007Voorhees, Nj, Us -
Evp / Senior Managing PartnerMrm//Mccann 1999 - 2003New York, Ny, Us -
Senior Vice PresidentEpb 1994 - 1999Chattanooga, Tn, Us -
Vp/Account SupervisorKetchum 1985 - 1994New York City, New York, Us
Tom Conti Skills
Tom Conti Education Details
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Temple UniversityCommunications
Frequently Asked Questions about Tom Conti
What company does Tom Conti work for?
Tom Conti works for Sweetscience Marketing
What is Tom Conti's role at the current company?
Tom Conti's current role is Founder and CEO.
What is Tom Conti's email address?
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What is Tom Conti's direct phone number?
Tom Conti's direct phone number is +121539*****
What schools did Tom Conti attend?
Tom Conti attended Temple University.
What skills is Tom Conti known for?
Tom Conti has skills like Integrated Marketing, Digital Marketing, Digital Strategy, Advertising, Marketing, Strategy, Marketing Communications, Social Media Marketing, Online Advertising, New Business Development, Business Development, Lead Generation.
Who are Tom Conti's colleagues?
Tom Conti's colleagues are Craig M. Diviny, Anthony Giaccone, Lisa Brooks, John Esin, Austin Horlacher, Reubin Iheryndez, Corey Rigler.
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