Costello Worldwide Marketing and Sales is focused in three areas.First, distributor contract sales involving products for factory automation,and motion control.Second, strategic new market consulting to small and mid size businesses; identifying and answering questions about barriers to market entry, and why would my product sell. Third, helping small companies keep, and grow current customers,and add new ones by implementing concepts like modified client business planning.

• Direct a worldwide brand-marketing group with an operations budget exceeding $7.2 million which supports influenced revenue of $300M.• Managed the strategy, planning and delivery in 2008 of 500 custom strategic events targeting 2000 organizations• Conceived and implemented a marketing database programs with the Corporate Brand, and achieving initial saving of $1.0 million in the first year• Developed and implemented a closed loop lead tracking system that matches revenue won and lost against specific marketing events. • Created customized marketing activities to help close pending deals, significantly increasing sales close rates. Currently averaging 20 million dollars in early revenue recognition.

• Established a new Server sales group as part of the Federal Sales organization.• Developed training and compensation for dedicated salespeople. • Developed technology sales and support plan focused on Federal government needs and opportunities that currently drive over $25 million per year in sales. .

• Implemented new marketing programs through the planning, budgeting and execution of 200 trade shows worldwide. Influenced revenue exceeding $90 million dollars annually.• Organized, budgeted and implemented the annual worldwide outstanding salesperson reward program involving over 700 sales people.• Directed the Y2K business continuity audit program of 5 major facilities identifying and fixing possible internal business interruptions.

Developed the first WEB based on line weekly news report. This initiative was the first effort in WEB based reporting that was read by 12,000 employees in this group.• Produced, and was the “on air” personality of over 300 hours of business television broadcasts focused on customers and the groups successes.

• Managed discreet marketing and sales operations to 25 high value accounts in Europe, Asia, and Australia.• Implemented Global account planning practices that resulted in an increase of incremental sales from $20 million to $32 million.